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Marketing Experience Manager

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Ferrari

3mo ago

  • Job
    Full-time
    Mid Level
  • Manchester

AI generated summary

  • You need experience in organizing ultra-luxury events, delivering exceptional customer service, and a willingness to attend dealer events, including weekends and after-hours. Previous experience is essential.
  • You will manage events, update online content, execute marketing activities, build a client community, assess marketing effectiveness, and optimize spending on digital and event initiatives.

Requirements

  • Experience in organising ultra luxury, high end events and customer experiences
  • Experience in providing exceptional customer service and going above and beyond
  • Open to participating in all dealer events, whether local or international, to uphold and manage customer experiences and expectations. This commitment extends to weekends and after-hours activities as necessary
  • Previous experience in a similar role required

Responsibilities

  • Manage and coordinate local and international Ferrari events, ensuring KPIs are met, and control event budgets to maintain financial limits
  • Handle online presence responsibilities, including updating the Dealer website content alongside the Marketing Manager, maintaining and updating social media in line with Ferrari guidelines, and managing multimedia content within the Dealership
  • Strategically plan and execute local marketing and media activities, including events, while evaluating their outcomes through post-event analysis reports
  • Cultivate an in-store client community through daily activities and specific events, aimed at acquiring prospective customers, fostering loyalty, and growing the customer database within the CRM
  • Assess marketing effectiveness for event presence, customer and prospect acquisition, and loyalty
  • Measure spending efficiency on events and digital activities, and create best practices

FAQs

What is the salary range for the Marketing Experience Manager position?

The salary for the Marketing Experience Manager position is up to £36,000.

What benefits are offered with this role?

The benefits include a pension scheme, critical illness pay, life assurance, 23 days of holiday plus bank holidays, and exclusive company discounts on used car purchases, leasing deals, and aftersales services.

Where is the Marketing Experience Manager based?

The Marketing Experience Manager will be based at the Stratstone Ferrari dealership in Manchester.

What key responsibilities does the Marketing Experience Manager have?

The key responsibilities include managing and coordinating local and international Ferrari events, handling online presence and social media, strategically planning local marketing activities, cultivating an in-store client community, and assessing marketing effectiveness.

What qualifications or experience are required for this position?

Candidates should have experience in organizing ultra-luxury, high-end events, providing exceptional customer service, and previous experience in a similar role is required.

Is participation in dealer events mandatory?

Yes, participation in all dealer events, whether local or international, is required to uphold and manage customer experiences and expectations, including weekends and after-hours activities as necessary.

What is the company culture like at Stratstone?

Stratstone promotes collaboration and empowerment within a fast-paced environment, encouraging teamwork to unlock the potential of transforming automotive retail.

Is there a commitment to diversity within the company?

Yes, Stratstone recognizes the value of diversity and positively welcomes applications from all backgrounds and communities, promoting themselves as an equal opportunities employer.

Ferrari

Ferrari, Italian excellence that makes the world dream.

Automotive
Industry
1001-5000
Employees
1947
Founded Year

Mission & Purpose

Ferrari's story officially began in 1947 when its first road car, the 125 S, emerged from the gate of no. 4 Via Abetone Inferiore in Maranello. The iconic two-seater went on to win the Rome Grand Prix later that year and shortly thereafter was developed into a refined GT roadster. The company has travelled a long way since then, but its mission has remained unaltered: to make unique sports cars that represent the finest in Italian design and craftsmanship, both on the track and on the road. The very definition of excellence and sportiness, Ferrari needs no introduction. Its principal calling card is the numerous Formula One titles it has won: a total of 16 constructors’ championships and 15 drivers’ championships. And of course, there is the impressive lineup of legendary GT models. Cars that are unique for their design, technology and luxurious styling and that represent the best in Italian the world over.