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Marketing Insights Specialist

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SSE (Scottish and Southern Energy) plc

3mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing
  • Dublin

AI generated summary

  • You need a background in Performance Marketing or Economics, skills in data analysis and visualization tools, and strong collaboration abilities for insights and performance evaluation.
  • You will manage data, report KPIs, analyze competitors, and evaluate marketing initiatives to optimize performance and inform strategic decisions.

Requirements

  • A background in Performance Marketing or Economics with demonstrable interest and experience in behavioural economics and consumer influence.
  • The ability to develop valuable insights and craft compelling stories from data and to evaluate performance, with demonstrable experience in a similar role.
  • The ability to work with multiple data sets from a variety of sources and provide best practice on data standardisation and visualisation using Excel / Power Query / Power BI / Python / GA4.
  • A team player approach with good collaboration skills and an ability to co-create requirements and roadmaps.

Responsibilities

  • Data Management and Reporting: Assist in defining reporting requirements and identifying data gaps. Develop and maintain processes to gather and clean data from various sources.
  • Performance Evaluation: Support the accurate and timely reporting of KPI's and metrics to evaluate the effectiveness and Return on Investment of marketing campaigns.
  • Competitor and Market Analysis: Perform regular competitor and market analysis, to benchmark marketing performance and identify industry trends.
  • Marketing Initiative Assessment: Support in conducting thorough assessments of marketing initiatives, recommending adjustments based on performance insights and market trends.

FAQs

What is the base location for the Marketing Insights Specialist role?

The base location can be Perth, Glasgow, Reading, Cardiff, Belfast, or Dublin.

Is this position full-time or part-time?

This position is permanent and full-time.

What is the salary range for this position?

The salary range is €48,500 - €72,700, plus a performance-related bonus.

Are there opportunities for flexible working?

Yes, flexible working options are available.

What are the main responsibilities of the Marketing Insights Specialist?

Responsibilities include data management and reporting, performance evaluation, competitor and market analysis, and marketing initiative assessment.

What skills are required for this role?

A background in Performance Marketing or Economics, the ability to derive insights from data, proficiency in data standardization and visualization tools (Excel, Power Query, Power BI, Python, GA4), and good collaboration skills are required.

Does SSE encourage diversity in applications?

Yes, SSE is committed to creating an inclusive environment and actively encourages applications from individuals of all protected characteristics.

What benefits does SSE offer?

SSE offers a comprehensive benefits package, including 34 days of holiday entitlement, enhanced maternity/paternity leave, discounted healthcare, and salary sacrifice car leasing among others.

What is the process for applying for this position?

All applications should be submitted online, and candidates will be contacted after the closing date of the vacancy regarding the outcome.

Will I need to undergo any background checks?

Yes, before commencing employment, you will be required to complete a pre-employment screening process that includes a basic criminal records and credit check.

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SSE (Scottish and Southern Energy) plc

SSE | We power change.

Energy
Industry
10,001+
Employees
1998
Founded Year

Mission & Purpose

SSE (Scottish and Southern Energy) is a leading energy company based in the UK. They operate across various sectors of the energy industry, including electricity generation, transmission, distribution, and supply. SSE's ultimate mission is to provide sustainable energy solutions that meet the needs of their customers while reducing environmental impact. Their purpose is to drive the transition to a low-carbon economy by investing in renewable energy sources, promoting energy efficiency, and delivering reliable and affordable energy services. SSE aims to contribute to the decarbonisation of the energy sector, support the development of clean technologies, and play a pivotal role in the shift towards a more sustainable and resilient energy future.

Benefits

  • Holidays and flexible working

    No matter what level you’re at when you join us, you’ll enjoy 34 days of annual leave per year, including public holidays. You can buy up to 10 extra days every year if you choose to, giving you even more flexibility. We also support flexible working across our business, so you can work with your manager to find a routine that fits your individual life circumstances. And because we know things don’t always go to plan, we offer emergency day passes for those times when life throws you a curveball.

  • Money and financial planning

    To protect your financial future, we make a generous pension contribution on your behalf. You can also buy shares in SSE at a discounted rate, giving you the option to share in our success. Everyone gets free access to an award-winning third-party provider of financial education. Plus, you’ll enjoy a wide range of discounts in your favourite shops, and technology loans to help with any big digital purchases.

  • Health and wellbeing

    We genuinely care about each other at SSE and make our people’s wellbeing a priority. Our employee assistance programme offers free and confidential counselling 24 hours a day, 365 days a year. Our people can also access discounted private healthcare from Bupa. And because we know that SSE people care about the communities they serve, we offer everyone a paid day away from their usual job to volunteer as part of the SSE Volunteering Programme.

  • Travel and transport

    We all have a part to play in the journey to net zero. That’s why SSE provides benefits that make it easier for our employees to make positive travel choices. We offer an interest-free salary advance to cover public transport season tickets. We’re also a proud member of the Cycle to Work scheme.