Marketing Lead – Buyer Experience

Wipro

3mo ago

Applications are closed

Job
Full-time
Senior Level
Marketing
Business, Operations & Strategy

Requirements

MBA in marketing with 5+ Years of relevant work experience as a marketing professional in B2B IT services, (preferably worked on large deals marketing or industry marketing).
Experience engaging directly with business stakeholders, taking ownership, and problem solving is necessary.
Good knowledge on IT deals, the life cycle, and understanding of technology.
Prior exposure to handling deals across sectors / industries will be an advantage.
Experience in managing various stages of campaigns & would have collaborated across multiple stakeholders for deal-based campaigns.
Possess Excellent interpersonal skills and strong verbal & written communication skills.
Ability to work independently with ownership & accountability for results, and attention to detail.
Experience in multiple marketing channels, especially on digital channels.
Deep understanding of integrated marketing strategies and tactics and how they come together to provide measurable results.
Master of Business Administration (MBA) in Marketing with 4+ years' experience in business marketing. Experience in digital marketing will be an advantage.
Experience and expertise in different marketing execution and creative support will be preferred.
Understanding business dynamics which includes Brand, Martech, SMU, GBLs, Regions, Industries, etc.
Strong written and communication skills.
Create reusable collaterals (Case studies, videos, microsites etc.), Work with vendors / agencies for creative support needed & create strategic marketing plans.

Responsibilities

Conduct research and analysis of areas related to the pursuit of marketing, such as new tools, processes, or solutions.
Support Pursuit Marketing projects by working with marketing leads on assigned projects.
This support will include
Reviewing and updating SFDC/CRM data along with Pursuit leads.
Creation and updating deal marketing briefs, plans, trackers, etc.
Working closely with the Pursuit Marketing CoE for bi-weekly status & periodic reporting.
Support Pursuit Marketing leads with the overall pursuit communication strategy, which includes identifying challenges, viewing the MI/BI kits, developing messaging and value propositions, and executing the marketing plan.
Support content gathering through internal sources and working with SMU/GBL marketing teams.
Coordinate with external vendors and in-house marketing teams to execute marketing activities seamlessly.
Building relationships with Pursuit Leads, and other critical interdependent groups.
Support with post-pursuit analysis and review and help with recommendations on tools and processes.

FAQs

What is the primary responsibility of the Marketing Lead – Buyer Experience?

The primary responsibility is to enable business impact through strategic marketing, specifically focusing on pursuit marketing for large, strategic deals across multiple global markets.

What qualifications are required for the Marketing Lead position?

Candidates must have an MBA in marketing with 5+ years of relevant experience in B2B IT services, along with strong interpersonal skills and experience in various marketing channels.

Is experience with digital marketing necessary for this role?

While not mandatory, experience in digital marketing is considered an advantage for the position.

How many deals is the Marketing Lead expected to handle at one time?

The Marketing Lead is expected to work on multiple deals at one time, not exceeding 5 per quarter.

What tools or software should candidates be familiar with for this job?

Candidates should be familiar with CRM software, particularly Salesforce (SFDC), and have a good understanding of marketing-related tools and processes.

Will the Marketing Lead be required to collaborate with external vendors?

Yes, the Marketing Lead will coordinate with external vendors and in-house marketing teams to execute marketing activities seamlessly.

What skills are emphasized for successful candidates?

Successful candidates should possess excellent interpersonal skills, strong verbal and written communication skills, and the ability to work independently with a focus on ownership and accountability.

What kind of marketing initiatives will the Marketing Lead be involved in?

The Marketing Lead will be involved in creating and executing custom marketing campaigns for large deals, including developing messaging, value propositions, and post-pursuit analysis.

Is prior experience in handling large deals across different sectors an advantage for this role?

Yes, prior exposure to handling deals across various sectors or industries is considered advantageous.

What learning opportunities does this role provide?

This role offers learning opportunities in strategy, digital marketing, and deal-based marketing, along with substantial progression in these career streams.

Wipro

Technology

Industry

10,001+

Employees

1945

Founded Year

Mission & Purpose

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 250,000 employees and business partners across 66 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. Wipro is an Equal Employment Opportunity employer and makes all employment and employment-related decisions without regard to a person's race, sex, national origin, ancestry, disability, sexual orientation, or any other status protected by applicable law.