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Marketing Manager

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United Trust Bank Limited

2mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • London

AI generated summary

  • You must have a marketing degree, experience in financial services, data interpretation skills, ability to liaise with stakeholders, segment customers, meet deadlines, manage third parties, excel proficiency, organizational skills, and strong communication skills.
  • You will manage marketing initiatives, budgets, and relationships. Oversee projects, social media, event organization, and data-driven campaigns. Prepare reports, maintain databases, and ensure compliance.

Requirements

  • Marketing degree or qualification preferred
  • Previous marketing experience in Financial Services, Insurance or Banking
  • Marketing data interpretation and reporting
  • Liaising with key stakeholders such as Finance and HR
  • Ability to understand key customer segments and design campaigns for these segments using insights and data
  • Ability to organise and deliver to tight deadlines
  • Ability to manage third parties i.e. PR Company
  • Advanced MS Office skills including MS Excel Intermediate level
  • Excellent organisational skills
  • Excellent communication skills

Responsibilities

  • Manage employees and third party agencies
  • Manage budget
  • Build relationships with internal business areas
  • Oversee all internal and external marketing initiatives and projects Oversee social media plan
  • Prepare management information in a timely manner
  • Responsibilities:
  • Responsible for the management and coordination of all marketing initiatives which include:
  • Advertising and Direct Mail Campaigns
  • Newsletters, surveys, case studies and press releases
  • UTB intranet, website and social media
  • Company marketing collateral
  • Organising internal and external events plus attendance at industry shows and awards events
  • Maintenance of Broker and customer databases
  • Deliver the online contact strategy, CRM strategy and plan whilst working closely with various teams
  • Execute data driven campaigns using analytics, insights and segmentation as well collating outputs
  • Monthly reconciliation and reporting of marketing data and MI including board packs
  • Compiling and distributing financial and statistical information to business managers
  • Managing UTB’s marketing Compliance requirements

FAQs

What are the main responsibilities of a Marketing Manager in this role?

The main responsibilities include managing and coordinating all marketing initiatives, overseeing advertising campaigns, newsletters, social media, website maintenance, organising events, managing databases, executing data-driven campaigns, reporting marketing data, and ensuring marketing compliance.

What skills and experience are sought in a Marketing Manager for this position?

The ideal candidate should have a marketing degree or qualification, previous experience in Financial Services, Insurance or Banking marketing, data interpretation and reporting skills, ability to liaise with key stakeholders, design campaigns based on customer segments, organisational and deadline management skills, ability to manage third parties, advanced MS Office skills, and excellent communication and organisational skills.

What is the remuneration and benefits package offered for this Marketing Manager role?

The remuneration and benefits package includes a competitive salary and bonus package, 26 days holiday, 2 wellbeing days, contributory pension, life insurance, income protection, critical illness cover, private medical insurance, season ticket loans, excellent career development opportunities, and sponsorship for a relevant qualification.

United Trust Bank Limited

Finance
Industry
201-500
Employees
1955
Founded Year

Mission & Purpose

United Trust Bank is a specialist bank that provides a wide range of funding facilities and deposit accounts for individuals, businesses and charities. We are driven to understand our customers’ needs, taking an entrepreneurial and pragmatic approach. This allows us to provide quick and flexible funding solutions to support sound proposals. Our broker relationships are key to our ability to deliver value-added funding solutions. We aim to provide outstanding service and build relationships for the long term. United Trust Bank was incorporated in 1955 and has many decades of lending experience. We are covered by the Financial Services Compensation Scheme and the Financial Ombudsman Service. At United Trust Bank, our focus is always on our customers’ needs. Our lending divisions each have their own qualities and strengths, which they draw on to deliver the best service for our customers. United Trust Bank Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority. Member of UK Finance. Registered in England and Wales 549690. One Ropemaker Street, London EC2Y 9AW.