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Marketing Manager

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Ferrari

3mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Colchester

AI generated summary

  • You need experience in high-profile events, budget management, strong communication, relationship building, and meticulous attention to detail for brand adherence.
  • You will execute marketing campaigns, manage relationships, oversee budgets, report on KPIs, and enhance sales insights while ensuring compliance with brand guidelines and legislation.

Requirements

  • Experience in planning and executing high-profile events and campaigns that align with brand standards
  • Experience managing marketing budgets and ensuring effective allocation of resources
  • Excellent verbal and written communication skills, with the ability to present ideas clearly to various stakeholders
  • Strong relationship management skills to work effectively with internal teams, OEM partners, and third-party agencies
  • Meticulous attention to detail to ensure all marketing materials adhere to brand guidelines and quality standards

Responsibilities

  • Executing local marketing campaigns and events to drive performance, aligning with national OEM activity
  • Serving as the primary marketing contact for internal and external relationships
  • Providing proactive marketing services to drive continuous improvement across all KPIs and business areas
  • Communicating marketing campaigns and quarterly strategies, ensuring all stakeholders are informed of KPIs, goals, and performance levels
  • Managing the sales and aftersales funnel, offering clear insights into successes and opportunities
  • Overseeing the annual marketing budget, ensuring compliance with OEM CI brand guidelines and marketing legislation such as FCA, GDPR, and PECR

FAQs

What is the salary range for the Marketing Manager position?

The salary range for the Marketing Manager position is £34,000 - £36,000, along with a car allowance.

What benefits are offered with this role?

Benefits include a pension, critical illness cover, life assurance, 31 days of holiday (including bank holidays), exclusive company discounts on used car purchases, leasing deals, and aftersales services.

What are the main responsibilities of the Marketing Manager?

Key responsibilities include implementing sales and aftersales marketing activities, managing digital marketing content, driving local social media engagement, coordinating customer communication plans, and enhancing data capture and marketing preference opt-ins.

What qualifications and experience are required for this position?

Candidates should have experience in planning and executing high-profile events and campaigns, managing marketing budgets, excellent communication skills, strong relationship management skills, and a meticulous attention to detail.

Is local marketing experience necessary for this role?

Yes, experience with local marketing campaigns and events that align with brand standards is necessary for the role.

What is the company culture like at Stratstone?

The company culture at Stratstone emphasizes collaboration, empowerment, and fast-paced teamwork, with an attitude that encourages bringing out the best in oneself and others.

How does Stratstone view diversity in the workplace?

Stratstone recognizes the value of diversity and positively welcomes applications from all walks of life, backgrounds, and communities, promoting an equal opportunities environment.

Will the Marketing Manager be involved with budget oversight?

Yes, the Marketing Manager will be responsible for overseeing the annual marketing budget and ensuring compliance with brand guidelines and marketing legislation.

What marketing legislation should candidates be aware of?

Candidates should be aware of marketing legislation such as FCA, GDPR, and PECR.

Is experience with stakeholder communication important for this role?

Yes, excellent verbal and written communication skills are essential for presenting ideas clearly to stakeholders and ensuring they are informed of marketing campaigns and performance levels.

Ferrari

Ferrari, Italian excellence that makes the world dream.

Automotive
Industry
1001-5000
Employees
1947
Founded Year

Mission & Purpose

Ferrari's story officially began in 1947 when its first road car, the 125 S, emerged from the gate of no. 4 Via Abetone Inferiore in Maranello. The iconic two-seater went on to win the Rome Grand Prix later that year and shortly thereafter was developed into a refined GT roadster. The company has travelled a long way since then, but its mission has remained unaltered: to make unique sports cars that represent the finest in Italian design and craftsmanship, both on the track and on the road. The very definition of excellence and sportiness, Ferrari needs no introduction. Its principal calling card is the numerous Formula One titles it has won: a total of 16 constructors’ championships and 15 drivers’ championships. And of course, there is the impressive lineup of legendary GT models. Cars that are unique for their design, technology and luxurious styling and that represent the best in Italian the world over.