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Marketing Manager

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WM

17d ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
    Business, Operations & Strategy
  • Houston

AI generated summary

  • You need a Bachelor's degree and 7-10 years in marketing, strong collaboration skills, B2B+B2C experience, and proficiency in Microsoft Office tools. M&A experience is a plus.
  • You will develop and execute marketing plans, manage budgets, coordinate promotional activities, analyze data, conduct market research, and ensure consistent corporate branding.

Requirements

  • Required: Bachelor's Degree, or equivalent experience, in Marketing or similar area of study, and seven to ten years previous experience.
  • Preferred: Master's Degree, or equivalent experience, in Marketing or similar area of study, and seven to ten years previous experience.
  • None required.
  • Highly collaborative mindset and excellent relationship-building skills, including the ability to engage and influence many diverse stakeholders and team members, and gain their co-ownership of outcomes
  • Marketing, business operations, or management consulting experience at a large-scale B2B+B2C organization
  • Demonstrated experience working with functions across the organization (Operations, Sales, Finance, etc.) and within the marketing team (Creative, Media, etc.).
  • A self-starter with a passion for problem solving and a naturally curious mind. Willing to dive in and work alongside partners and team members to accomplish goals
  • Ability to manage multiple tasks and priorities in a fast-paced ambiguous environment, implementing clear structures, and operational plans with attention to detail
  • Experience and passion for diving into details while also being able to connect the dots and organize efforts into themes for better coordination.
  • Experience with large scale M&A integration efforts considered a plus.
  • Proficiency with Microsoft Office tools including but not limited to: PowerPoint, Excel, SharePoint, Power BI, Sales Force, Marketing Cloud, and Planner.

Responsibilities

  • Work with key stakeholders to establish strategic marketing plans to achieve corporate objectives.
  • Develops and executes marketing programs to achieve stated objectives regarding revenue, profitability, and market share.
  • Helps manage marketing budget.
  • Plans and oversees execution of promotional activities including print, electronic media, trade show, direct mail, and signage.
  • Has ability to work autonomously in a fast-paced, matrixed, team environment both collaboratively with internal and external stakeholders as well as independently.
  • Communicates with outside advertising agencies on ongoing campaigns.
  • Manages development, production, and distribution of promotional and collateral materials to support sales and marketing programs.
  • Data driven prioritization and analysis of marketing programs. Adjusts strategy and tactics to increase effectiveness.
  • Plans and conducts market research to identify opportunities for increased sales.
  • Maintains customer database and approves the use of internal and external mailing lists.
  • Reviews analysis of marketing surveys on current and new concepts.
  • Provides post-event reports, analysis, and regular status reports on marketing programs.
  • Plans, promotes, and executes sales meetings and community and goodwill events.
  • Helps establish and maintain consistent corporate image throughout promotional materials and events.

FAQs

What is the main responsibility of the Marketing Manager position?

The Marketing Manager is responsible for leading the strategic marketing process for the National Accounts line of business, including the design and execution of marketing programs, key initiative prioritization, and marketing resource allocation.

What qualifications are required for the Marketing Manager position?

The position requires a Bachelor's Degree in Marketing or a similar field, along with seven to ten years of relevant experience. A Master's Degree is preferred.

Is there any supervisory responsibility in this role?

Yes, the Marketing Manager will directly supervise one full-time employee.

What skills are necessary for success in this position?

Essential skills include a highly collaborative mindset, excellent relationship-building, strategic thinking, data-driven analysis, and proficiency in Microsoft Office tools such as PowerPoint, Excel, and Power BI.

What is the expected salary range for this job?

The expected base pay range for the Marketing Manager position across the U.S. is $120,000 - $135,000.

Are there any specific experiences that would be beneficial for this role?

Yes, experience with large-scale M&A integration efforts and marketing in a large-scale B2B+B2C organization would be considered beneficial.

What types of marketing programs will the Marketing Manager oversee?

The Marketing Manager will oversee various promotional activities, including print, electronic media, trade shows, direct mail, and signage.

What kind of work environment can the Marketing Manager expect?

The position is primarily office-based in either Houston, TX or Windsor, CT.

Will the Marketing Manager have interaction with other departments within the company?

Yes, the role requires collaboration with multiple functions across the organization, including Operations, Sales, and Finance, as well as within the marketing team.

What benefits are offered to employees in this position?

Employees receive a competitive total compensation package, including Medical, Dental, Vision, Life Insurance, Short Term Disability, a Stock Purchase Plan, Company 401K match, Paid Vacation, Holidays, and Personal Days. Benefits may vary by site.

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WM

Science & Healthcare
Industry
10,001+
Employees

Mission & Purpose

WM is North America's leading provider of integrated environmental solutions. We partner with our customers and communities to manage and reduce waste from collection to disposal while recovering valuable resources and creating clean, renewable energy. We are on a quest for environmental performance, a mission to maximize resource value, while minimizing – and even eliminating – environmental impact so that both our economy and our environment can thrive. WM tailors its services to meet the needs of each customer group and to ensure consistent, superior service at the local level. Headquartered in Houston, the company serves nearly 20 million municipal, commercial, industrial, and residential customers through a network of 367 collection operations, 355 transfer stations, 273 active landfill disposal sites, 16 waste-to-energy plants, 104 recycling plants, and 111 beneficial-use landfill gas projects.