Logo of Huzzle

Home

Matches

Explore

Manage

Marketing Manager

image

Cleafy

1mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • Milan
  • Quick Apply

AI generated summary

  • You should have a Bachelor’s in Marketing or related field, 5+ years B2B marketing experience, strong ABM, content creation, and analytics skills, plus excellent project and communication abilities.
  • You will develop and execute marketing strategies, lead ABM campaigns, create content, oversee digital marketing, analyze performance metrics, engage decision-makers, and align with sales efforts.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field
  • 5+ years of experience in B2B marketing, preferably in the enterprise software or technology sector
  • Proven track record of developing and executing successful account-based marketing (ABM) campaigns
  • Strong content creation and digital marketing skills, with experience managing email, social media, and PPC campaigns
  • Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously
  • Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, HubSpot, Salesforce)
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
  • Experience in the online fraud management or cybersecurity industry is a plus

Responsibilities

  • Develop and implement a comprehensive marketing strategy aligned with Cleafy’s business goals and objectives
  • Lead the execution of account-based marketing (ABM) campaigns targeting tier 1 and tier 2 banks in new geographies
  • Oversee the creation and distribution of high-quality content, including whitepapers, case studies, blog posts, and webinars
  • Oversee digital marketing efforts, including email campaigns, social media, PPC advertising, and SEO
  • Monitor and analyze digital marketing metrics to optimize campaigns and improve performance
  • Plan and execute webinars, virtual events, and in-person conferences to engage key decision-makers within target accounts
  • Work closely with sales teams to align marketing efforts with sales objectives and support lead generation and nurturing and implement feedback loops with sales teams to continuously improve marketing strategies and lead quality
  • Track, measure and report on the effectiveness of marketing campaigns and activities, analyzing key performance indicators (KPIs) and ROI
  • Identify opportunities for optimization and implement data-driven improvements to marketing strategies

FAQs

What is the primary role of the Marketing Manager at Cleafy?

The Marketing Manager will be responsible for developing and executing marketing strategies to generate awareness, engage target accounts, and drive revenue growth for Cleafy.

What are the key responsibilities of the Marketing Manager?

The Marketing Manager will lead the execution of account-based marketing campaigns, oversee content creation, manage digital marketing efforts, plan events, align marketing with sales objectives, and track the effectiveness of marketing campaigns.

What qualifications are required for the Marketing Manager position?

A Bachelor’s degree in Marketing, Business, or a related field, along with 5+ years of experience in B2B marketing, preferably in the enterprise software or technology sector, is required.

Is prior experience in the cybersecurity industry necessary for this role?

While not mandatory, experience in the online fraud management or cybersecurity industry is considered a plus.

What type of marketing strategies will the Marketing Manager implement?

The Marketing Manager will develop a comprehensive marketing strategy, focusing on account-based marketing (ABM) campaigns, digital marketing, content creation, and event management.

What kind of work environment can one expect at Cleafy?

Cleafy offers a supportive and inspiring work environment, committed to respect and collaboration among team members, and has been certified as a Great Place to Work®.

What benefits are offered to the Marketing Manager?

Benefits include flexible work options (hybrid or remote), attractive compensation packages, personalized support for professional growth, and access to the latest technologies.

How does Cleafy track the effectiveness of its marketing campaigns?

The Marketing Manager will track, measure, and report on the effectiveness of marketing campaigns by analyzing key performance indicators (KPIs) and return on investment (ROI).

Will there be opportunities for professional growth in this role?

Yes, Cleafy provides personalized support to accelerate professional growth and development.

What is Cleafy’s commitment to equal employment opportunity?

Cleafy is committed to providing an equal employment opportunity for all employees and maintaining a work environment free of discrimination and harassment.

image

Cleafy

Technology
Industry
51-200
Employees
2014
Founded Year

Mission & Purpose

Cleafy is a cybersecurity company focused on providing advanced fraud prevention and detection solutions for digital platforms. Their ultimate mission is to safeguard businesses and their customers from online fraud and cyber threats by leveraging cutting-edge technology and data analytics. Cleafy’s purpose is to deliver innovative, effective, and scalable security solutions that enhance the safety of online transactions, protect sensitive information, and ensure a secure digital experience for all users.