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Marketing Manager

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Moloco

Aug 26

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Marketing
    Business, Operations & Strategy
  • London
  • Quick Apply

AI generated summary

  • You should have a bachelor's in a relevant field, 2-5 years of marketing experience (1-3 in events), strong project management skills, B2B tech experience, and excellent analytical and communication skills.
  • You will support marketing strategy, manage events, execute campaigns, track analytics, cultivate vendor relationships, localize content, and report on performance metrics.

Requirements

  • - Bachelor's degree in business administration, marketing, communications, or a related field.
  • - 2-5 years of Marketing experience, including 1-3 years running events.
  • - Strong organizational and project management skills, as well as attention to detail and a high level of creativity.
  • - Tech industry and B2B marketing experience preferred, including working with creative and event agencies.
  • - Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing.
  • - A self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines.
  • - Strong analytical skills to analyze metrics and create reports.
  • - Ability to multi-task and guide the teams to execute marketing programs and campaigns within tight schedules and approved budgets.
  • - Be detailed, insightful and able to use data and information to form marketing plans.
  • - Excellent written and verbal communication skills in English.
  • - Great planning, prioritization, and organizing skills.
  • - Flexibility to work across different time zones around the globe.
  • - Occasional travel may be required.

Responsibilities

  • Supporting the EMEA Marketing Director in driving EMEA’s business goals and marketing strategy and implementing our marketing strategy to drive brand awareness and deliver leads.
  • Coordinate the calendar of events to support sales with lead gen and sales growth.
  • Execute all field marketing logistics, ranging from large conference sponsorships and small customer VIP events to webinars and other online activations.
  • Manage relationships with local event promoters, venues, vendors, and suppliers.
  • Post digital articles, news, press releases, and publications to social media and other platforms.
  • Track analytics and report progress on digital campaigns and social media.
  • Help ensure activities are within budget, drive revenue, and deliver a strong ROI.
  • Submit ideas for marketing programs designed to enhance and grow Moloco’s brand.
  • Assessing and providing inputs on competitive landscape, market trends and customer behavior.
  • Create, develop, promote local success stories and assist in globalization.
  • Localization of relevant global case studies and content to amplify across marketing initiatives in EMEA.
  • Coordinate and execute marketing and partnership events, including independently overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral. This includes working with internal stakeholders and external vendors on event programs, pre-event campaigns and execution.
  • Run B2B digital marketing campaigns, working with internal and external stakeholders to develop and execute content for websites, emails, social channels, and paid media.
  • Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports.

FAQs

What are the main responsibilities of the Marketing Manager role at Moloco?

The Marketing Manager will support the EMEA Marketing Director in driving marketing strategy, managing event logistics, executing digital campaigns, analyzing metrics, and coordinating relationships with vendors and stakeholders.

What qualifications are required for this position?

A Bachelor's degree in business administration, marketing, communications, or a related field, along with 2-5 years of marketing experience and 1-3 years of event management experience are required.

Is prior experience in the tech industry preferred for this role?

Yes, tech industry and B2B marketing experience is preferred, especially experience working with creative and event agencies.

What skills are crucial for success in this position?

Strong organizational and project management skills, creativity, analytical skills, and excellent written and verbal communication skills in English are crucial for success in this role.

Will the Marketing Manager need to travel?

Yes, occasional travel may be required for this position.

What kind of marketing activities will the Marketing Manager be involved in?

The Marketing Manager will coordinate events, manage digital marketing campaigns, create content for various platforms, and analyze and report on marketing metrics.

How does Moloco value diversity and inclusion?

Moloco considers creating a diverse workforce and a culture of inclusion and belonging as core components of their operations and recognizes the importance of diverse talent and thought.

What opportunities for growth and development does Moloco offer?

Moloco promotes a growth mindset, encourages continuous learning, and provides an environment that seeks diverse perspectives and supports experimentation.

What benefits are provided to employees at Moloco?

Moloco offers innovative benefits aimed at supporting employee well-being and empowering them to take care of themselves and their families.

Is experience with social media and digital marketing important for this job?

Yes, a firm grasp on various marketing platforms, channels, including social media, digital, and email marketing is important for this role.

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Moloco

Your Data. Driving Performance.

Marketing & Advertising
Industry
201-500
Employees
2013
Founded Year

Mission & Purpose

Moloco is a machine learning company. Their primary focus is to help mobile app developers and advertisers optimise their ad campaigns and maximise user engagement and monetisation. Moloco utilises advanced algorithms and predictive analytics to deliver targeted and personalised ad experiences to mobile users, ensuring efficient and effective ad placements. Their ultimate mission is to empower app developers and advertisers with powerful tools and insights to achieve their marketing goals and drive business growth. By harnessing the power of data and machine learning, Moloco aims to revolutionise the mobile advertising industry and deliver exceptional results for their clients.

Culture & Values

  • Lead with humility

    Everyone’s voice is respected, valued, and heard. With humility, we become more open and accessible to each other. We win, lose, and learn together. Accountability and feedback are essential to our success.

  • Uncapped growth mindset

    Our Values We see all situations as opportunities to learn, grow, and improve as individuals and as an organization. We seek diverse perspectives, encourage curiosity, and promote experimentation to push the boundaries of what’s possible.

  • Create real value

    We pursue the most impactful opportunities with rigor and integrity. We take intelligent risks and make disciplined trade-offs to maintain deep focus. We help our customers win by delivering durable value.

  • Go further together

    We’re one team working towards one mission and vision. We collaborate proactively and inclusively, involving the right people at the right time and in the right way. We strive to create a more equitable workplace. We won’t let each other fail.

Benefits

  • Comprehensive health and wellness

    Competitive health, dental, vision and life insurance (covered at 100% for you) and your family. In addition, enjoy membership to the Calm app, Headspace, Aaptiv and Ginger apps plus fitness/health reimbursement.

  • Professional development

    Teach yourself something new and get reimbursed each year for your professional development. No matter where you are in your career, there’s always room to learn.

  • Food and snacks

    Enjoy lunch on us. We bring lunch in for employees everyday, In addition, our micro-kitchens are filled with healthy snacks and beverages for you to enjoy

  • Paid parental leave

    Our maternity/paternity leave plan also has you covered when you welcome a new child into your family.

  • Unlimited vacation

    We encourage team members to take time off to relax and recharge with our flexible paid time off policy.

  • Financial benefits

    We provide stock options and generous 401k/pension with an employer match that helps you prepare for your future. Plus home office setup and phone/internet/transportation reimbursement.