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Marketing Manager

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  • Job
    Full-time
    Senior Level
  • Dubai

Requirements

  • Bachelors degree in Marketing, Business Administration, or a related field.
  • Proven experience in marketing, brand management, and event planning.
  • Strong understanding of social media platforms and digital marketing strategies.
  • Excellent organizational, communication, and project management skills.
  • Ability to work collaboratively and manage multiple projects simultaneously.
  • Experience in the cybersecurity or technology industry.
  • Proficiency in marketing software and tools.
  • Creative thinking and problem-solving abilities.

Responsibilities

  • Brand Management:
  • Develop and maintain a strong and consistent brand identity.
  • Create and update brand guidelines and ensure their implementation across all marketing materials.
  • Social Media Management:
  • Oversee the company's social media presence.
  • Coordinate with the contracted marketing company to ensure alignment and effectiveness of social media campaigns.
  • Develop strategies to increase brand awareness and engagement on social media platforms.
  • Event Management:
  • Plan, coordinate, and execute online and onsite events, including webinars, conferences, and trade shows.
  • Collaborate with internal teams and external vendors to ensure successful event execution.
  • Marketing Budget Management:
  • Develop and manage the annual marketing budget.
  • Monitor and report on budget expenditures to ensure cost-effective marketing strategies.
  • Content Creation and Management:
  • Create, oversee, and manage the production of marketing materials such as brochures, presentations, and newsletters.
  • Ensure content is consistent with brand voice and messaging.
  • Market Research and Analysis:
  • Conduct market research to identify trends and opportunities.
  • Analyze marketing metrics and adjust strategies to meet business goals.
  • Collaboration and Communication:
  • Work closely with other departments to ensure alignment of marketing strategies with overall company goals.
  • Maintain clear communication with the contracted marketing company to ensure cohesive and effective marketing efforts.

FAQs

What are the main responsibilities of the Marketing Manager at DataPatrol?

The Marketing Manager will be responsible for brand management, social media management, event management, marketing budget management, content creation and management, market research and analysis, as well as collaboration and communication with other departments.

What qualifications are required for this position?

Candidates should have a Bachelor's degree in Marketing, Business Administration, or a related field, along with proven experience in marketing, brand management, and event planning. Strong organizational, communication, and project management skills are also essential.

Is experience in the cybersecurity or technology industry preferred?

Yes, experience in the cybersecurity or technology industry is preferred, as it can provide valuable insights relevant to the role.

Will the Marketing Manager be working alone on marketing strategies?

No, the Marketing Manager will collaborate closely with a contracted marketing company and other internal teams to ensure alignment and effectiveness of marketing strategies.

What skills are considered a plus for this position?

Preferred skills include proficiency in marketing software and tools, creative thinking, problem-solving abilities, and experience in the cybersecurity or technology industry.

How is the marketing budget managed in this role?

The Marketing Manager will be responsible for developing and managing the annual marketing budget, monitoring expenditures, and ensuring cost-effective marketing strategies.

What types of events will the Marketing Manager coordinate?

The Marketing Manager will plan, coordinate, and execute various online and onsite events, including webinars, conferences, and trade shows.

What does the social media management entail for this position?

The Marketing Manager will oversee the company's social media presence, coordinate with the contracted marketing company, and develop strategies to enhance brand awareness and engagement on social media platforms.

Are there opportunities for market research in this role?

Yes, conducting market research to identify trends and opportunities, as well as analyzing marketing metrics to adjust strategies, is a key responsibility of the Marketing Manager.

What is the work environment like for this role?

The work environment is collaborative, requiring effective communication and partnership with other departments and external vendors to align marketing strategies with the overall company goals.

DataPatrol is a software company, specialized in providing Security and Privacy of company's data and information.

Technology
Industry
11-50
Employees

Mission & Purpose

DataPatrol is a software company, specialized in providing Security and Privacy of company's data and information in an evolved way. Why DataPatrol? Because Data is more valuable nowadays than ever before. Driven with the new thinking, new technology capabilities and the drive toward digitally transformed and connected world, the usage and importance of Data is changing radically. DataPatrol will provide you with the right solution to help your company safeguard your most critical information assets. from business plan and intellectual property to customer data. The right data protection solutions can help you avoid the high cost of data leaks, including legal fees, regulatory fines and the incalculable cost of damage to reputation.