FAQs
What is the primary focus of the Marketing Manager, B2C role at Wonolo?
The primary focus is to build and execute user acquisition strategies across paid channels and support full lifecycle marketing campaigns aimed at engaging and acquiring users.
What qualifications are required for the Marketing Manager, B2C position?
Candidates should have 5+ years of B2C marketing experience related to acquisition/growth and lifecycle marketing, along with a strong quantitative focus and familiarity with various marketing channels.
What types of marketing channels will the Marketing Manager be working with?
The Marketing Manager will be executing campaigns across paid social, paid search, email, SMS, in-app notifications, push notifications, and other organic channels.
How does Wonolo evaluate the performance of marketing campaigns?
Campaign performance is monitored through various metrics, including pipeline contributions, revenue generated, customer acquisition costs (CAC), and results from A/B testing.
Is there an opportunity for growth within this role?
Yes, there is an opportunity for growth in a mission-driven and well-funded startup environment.
Will the Marketing Manager be working alone or with a team?
The Marketing Manager will be part of a fast-growing marketing team and will collaborate with various stakeholders including Product, Marketplace, Operations, and Sales.
What kind of benefits does Wonolo offer for this position?
Benefits include 100% coverage for medical/dental/vision insurance premiums, a generous parental leave plan, equity opportunities, retirement plans, mental health support, and flexibility in work schedules.
What is the expected pay range for the Marketing Manager, B2C position?
The expected pay range is $109,500 to $133,000 per year, but compensation may vary based on location, skill level, and relevant experience.
What type of environment does Wonolo promote for its employees?
Wonolo promotes a healthy work-life balance, offers flexible schedules, and fosters an inclusive workplace that values diversity and representation.
Does Wonolo require previous experience in a specific industry for this role?
No specific industry experience is required, but a strong background in B2C marketing and user acquisition is essential.
Are there any learning and development opportunities available at Wonolo?
Yes, employees have access to continued learning opportunities, including unlimited access to Udemy for Business sponsored by Wonolo.