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Marketing Manager, B2C

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Wonolo

22d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • Quick Apply

AI generated summary

  • You need 5+ years in B2C marketing, a user-first mindset, strong prioritization skills, and experience in paid channels. Proficiency in analytics tools and a commitment to inclusion are essential.
  • You will execute and optimize B2C user acquisition campaigns, analyze performance metrics, collaborate with teams, and create marketing collateral to drive revenue and meet KPIs.

Requirements

  • 5+ years of B2C marketing experience related to acquisition/growth, and lifecycle marketing
  • Obsessed with a user-first strategy and understanding their needs to drive engaging marketing campaigns
  • Ruthlessly able to prioritize, communicate, and navigate stakeholder requests while maintaining strong cross-functional relationships
  • Consistent track record of driving results through hands-on management of paid channels like SEM, display, paid social, or offline media
  • Heavy quantitative focus, with a good understanding of OKRs, web analytics, tracking, tag management, and testing methodologies
  • Experience using and building reports in Excel or Google Sheets, Looker or Tableau, and Google Analytics
  • Can effectively convey updates, learnings, and recommendations to key stakeholders and functional leadership
  • Motivated, scrappy self-starter that gets the job done and is eager to learn new skills
  • Enjoy learning new technologies, products, and systems quickly
  • A self-starter energized by collaborating in a fast-paced environment and taking the initiative with limited resources
  • You stay on top of Marketing and Advertising tech, trends, and news
  • You exercise judgment in selecting methods, evaluating, and adapting of complex techniques and evaluation criteria for obtaining results
  • You demonstrate a substantial commitment to advancing representation and inclusion

Responsibilities

  • Build and execute B2C user acquisition strategy across paid channels to accelerate marketing-sourced revenue and achieve business goals
  • Be responsible for the day-to-day execution, optimization, and reporting of paid campaigns on the full downstream impact in terms of pipeline, revenue generated, and customer acquisition cost (CAC).
  • Execute marketing campaigns to support the entire user journey across all organic and paid channels, with a strong focus on email.
  • Translate and present campaign performance metrics into actionable optimizations and leverage A/B testing to assess and enhance campaign effectiveness.
  • Collaborate with a wide range of stakeholders, including but not limited to Product, Marketplace, Operations, and Sales to achieve key business objectives
  • Monitor campaign performance trends, analyze & share results, and make optimization adjustments to meet team KPIs
  • Help ideate, draft, and create additional messaging & marketing collateral for all marketing channels

FAQs

What is the primary focus of the Marketing Manager, B2C role at Wonolo?

The primary focus is to build and execute user acquisition strategies across paid channels and support full lifecycle marketing campaigns aimed at engaging and acquiring users.

What qualifications are required for the Marketing Manager, B2C position?

Candidates should have 5+ years of B2C marketing experience related to acquisition/growth and lifecycle marketing, along with a strong quantitative focus and familiarity with various marketing channels.

What types of marketing channels will the Marketing Manager be working with?

The Marketing Manager will be executing campaigns across paid social, paid search, email, SMS, in-app notifications, push notifications, and other organic channels.

How does Wonolo evaluate the performance of marketing campaigns?

Campaign performance is monitored through various metrics, including pipeline contributions, revenue generated, customer acquisition costs (CAC), and results from A/B testing.

Is there an opportunity for growth within this role?

Yes, there is an opportunity for growth in a mission-driven and well-funded startup environment.

Will the Marketing Manager be working alone or with a team?

The Marketing Manager will be part of a fast-growing marketing team and will collaborate with various stakeholders including Product, Marketplace, Operations, and Sales.

What kind of benefits does Wonolo offer for this position?

Benefits include 100% coverage for medical/dental/vision insurance premiums, a generous parental leave plan, equity opportunities, retirement plans, mental health support, and flexibility in work schedules.

What is the expected pay range for the Marketing Manager, B2C position?

The expected pay range is $109,500 to $133,000 per year, but compensation may vary based on location, skill level, and relevant experience.

What type of environment does Wonolo promote for its employees?

Wonolo promotes a healthy work-life balance, offers flexible schedules, and fosters an inclusive workplace that values diversity and representation.

Does Wonolo require previous experience in a specific industry for this role?

No specific industry experience is required, but a strong background in B2C marketing and user acquisition is essential.

Are there any learning and development opportunities available at Wonolo?

Yes, employees have access to continued learning opportunities, including unlimited access to Udemy for Business sponsored by Wonolo.

Wonolo

Empowering the In-Demand Workforce.

Technology
Industry
201-500
Employees
2014
Founded Year

Mission & Purpose

Fast. Flexible. Staffing Reinvented. Wonolo, which stands for “Work Now Locally,” is an on-demand staffing platform that is changing the way businesses find talent for their immediate labor needs. Everyday, we are creating flexible opportunities for individuals to make extra income, learn new skills, and change their lives. At the same time, we are saving companies money by connecting them with talented people within minutes. Wonolo provides a broad range of jobs from warehouse, delivery, and merchandising, to event staffing and admin roles. Backed by leading investors including Sequoia Capital, Bain Capital Ventures, DAG Ventures, PivotNorth, Base 10, AMN Healthcare, Wonolo is a rapidly growing tech startup with great traction and growth opportunities. If you are passionate about truly impacting people's lives, building an amazing community of people who want to change the status quo of making work flexible, and disrupting a $140B+ market (contingent labor), we are interested in talking to you! We value hard work, accountability, humility, initiative, and transparency. We live by these values and hire accordingly. Are you up for the challenge? Wonolo is a Great Place to Work Certified company for delivering a consistently high-trust experience for all employees. We value diversity and are committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees.