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Marketing Manager - Brand and Campaigns

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Hollywood Bowl Group Plc

2mo ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing

AI generated summary

  • You should have marketing strategy experience, team leadership, commercial acumen, digital expertise, project management skills, agency management, and a passion for customer insights.
  • You will implement marketing strategies, manage campaigns, optimize digital channels, oversee PR activities, enhance brand communications, and develop a marketing team while tracking ROI.

Requirements

  • Strong understanding and experience of marketing strategy and tactics
  • Strong line management and team development experience
  • Strong commercial acumen
  • Good knowledge and experience of working with the full marketing mix, digital advertising channels and techniques
  • Passion for championing the customer and using insights to drive customer experience improvements
  • Previous experience in a similar role in a fast paced, commercially focused multi-site business
  • Passion and track record for working with creative, content, PR and print agencies
  • Knowledge of and experience of digital marketing channels, including but not limited to social media, content creation, and influencer campaigns
  • Experience of monitoring and measuring, e.g. through brand tracking and campaign performance measurement
  • Management of external agencies including print, social media, PR, creative, content
  • Budget management experience
  • Project management skills - ability to juggle several different projects at once and prioritise
  • Creative flair and commercial acumen

Responsibilities

  • Support the UK Marketing Director in the implementation of the UK marketing strategy
  • Own the national retail calendar, campaigns, key trading dates and local centre initiatives
  • Work with the UK and group marketing teams to deliver multi-channel, integrated marketing campaigns, ensure campaigns are optimised and driving ROI through all digital channels including the website, emails, and from all paid media, organic social media, POS, in centre screens and audio
  • Report on effectiveness of brand and campaign marketing activity
  • Manage the programme of BAU PR activity, through the PR agency, increase brand awareness through PR activities including brand activations, news hijacking opportunities, local and regional media competitions, maximising the opportunity of influencers for campaigns and to support initiatives
  • Support the launch of new initiatives including new products and promotions
  • Support the implementation and adoption of updated brand communications and creative
  • Support the continuous improvement of the brand interiors in centres through the new centre openings and refurbs
  • Manage relationships with key suppliers to KPI's, including creative agencies, print and stock management, PR, merchandise, graphic designers, influencers, content creators and AV
  • Manage the development and creation of marketing assets, including writing copy for different audiences and channels, collateral creations, POS, video, digital images, social media content
  • Managing the national charity partnership to maximising the exposure of activities and fundraising, raising the profile of the brand to consumers
  • Identify and champion opportunities to enhance customer experience along the customer journey
  • Manage the print and stock management agency and system
  • Keep accurate records of spend and ROI across all marketing activities
  • Line management and development of a team of five, including social media marketing manager, marketing executives, marketing assistants

FAQs

What is the job title for this position?

The job title is Marketing Manager - Brand and Campaigns.

What are the primary responsibilities of the Marketing Manager?

The Marketing Manager will support the UK Marketing Director in implementing the marketing strategy, own the national retail calendar, manage multi-channel marketing campaigns, report on marketing effectiveness, and oversee a team of five.

Is this position focused on digital marketing?

Yes, the role involves driving ROI through digital channels, including the website, emails, paid media, organic social media, and more.

What kind of team management experience is required?

Candidates should have strong line management and team development experience, as the role includes managing a team of marketing professionals.

Are there any performance bonuses included in the compensation package?

Yes, there is a 10% annual performance bonus included in the compensation package.

How many vacation days do employees receive initially?

Employees receive 22 days of holiday initially, with additional days granted based on length of service.

Does the company provide training and development opportunities?

Yes, there are ongoing training and development opportunities, including access to development programmes and apprenticeship schemes.

What benefits are available for employees regarding health and wellness?

Employees have access to an Employee Assistance Programme (EAP) for themselves and their families, as well as an opportunity to join a healthcare cash plan.

What is the company culture like at Hollywood Bowl Group?

The company values diversity and inclusion, promoting equal opportunities and recognizing individual contributions, which creates a relevant, competitive, and resilient workplace.

How many bowling centres does Hollywood Bowl Group currently operate?

Hollywood Bowl Group operates 74 centres across the UK and 13 centres in Canada.

Is experience with external agencies required for this role?

Yes, previous experience in managing external agencies such as PR, creative, and content agencies is required.

What is the company's approach to customer experience?

The company champions the customer by using insights to drive improvements in customer experience along the customer journey.

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Hollywood Bowl Group Plc

Lets Roll

Entertainment & Media
Industry
1001-5000
Employees
2010
Founded Year

Mission & Purpose

Bowling. Mini golf. Arcades and more. People across the UK come to us to celebrate their special days and enjoy their time off. If you can make every experience memorable for them and fun for you, this is the place to be. So, what’s it like to be part of the Hollywood Bowl Group? In three words: supported, family, fun. From our Team Members to Managers, everyone can thrive off of each other every single day. Working together to motivate, progress and make the best possible experience for our people and our customers. Our amazing teams are at the heart of our business, ensuring that through impeccable service, knowledge and a high-energy approach, our customer experience is the best it can be. However, our dedication doesn’t stop there. We are as passionate about our employees as we are about our customers. We build our teams with the most energetic and engaging individuals who share our values and are proud to be part of our culture. In return, we provide them with a fun and supportive environment with opportunities to develop a fulfilling and rewarding career.