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Marketing Manager (m/f/d)

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Ivy

7d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • Berlin

AI generated summary

  • You have 4-6 years in digital marketing, strong content skills, SEO knowledge, bilingual in German and English, and excel in independent and collaborative environments with stakeholder management experience.
  • You will create and distribute impactful content, build a scalable process, craft thought leadership, define brand voice, collaborate on storytelling, and launch innovative digital campaigns.

Requirements

  • 4-6 years of experience in digital marketing: Expertise in content writing and management tailored to diverse customer segments and platforms.
  • Self-driven and accountable: A self-starter who takes ownership of responsibilities and thrives in end-to-end management of their domain.
  • Versatile writing skills: Ability to craft content in a variety of styles, with a keen ear for modern, conversational, and inclusive language.
  • Proven track record: Portfolio of high-quality content that resonates with customers, supporting marketing, sales, and product objectives effectively.
  • SEO-savvy: Skilled in seamlessly integrating SEO strategies into copy to maximize reach and engagement.
  • Independent and collaborative: Thrives in agile, creative environments, capable of working autonomously while actively contributing to team collaboration.
  • Bilingual proficiency: Fluent in both German and English, ensuring adaptability to varied audiences and markets.
  • Strong stakeholder management: Experienced in engaging and coordinating with internal and external stakeholders effectively.

Responsibilities

  • Own and execute Ivy's content strategy: Own the creation and distribution of high-impact content across all customer segments and channels, from ideation to delivery.
  • Build a scalable content engine: Set up a repeatable, efficient process for producing content that captures demand, accelerates customer engagement, and drives revenue growth.
  • Develop thought leadership: Craft compelling, customer-focused content in diverse formats that positions Ivy as a leading authority in open banking and payments innovation.
  • Define and refine our brand voice: Establish and maintain Ivy's tone of voice to ensure consistency and resonance across all communications.
  • Collaborate for impactful storytelling: Work closely with internal teams and external partners to create authentic customer stories that highlight Ivy’s value proposition.
  • Launch creative digital campaigns: Design and execute innovative campaigns that elevate Ivy’s brand awareness, engage target audiences, and amplify market presence.

FAQs

What is the main focus of the Marketing Manager role at Ivy?

The main focus is to own and execute Ivy's content strategy, managing the creation and distribution of impactful content across all customer segments to drive market authority and accelerate revenue growth.

What type of experience is required for this position?

The ideal candidate should have 4-6 years of experience in digital marketing, specifically in content writing and management tailored to diverse customer segments and platforms.

What languages do I need to be fluent in for this role?

Bilingual proficiency in both German and English is required to ensure adaptability to varied audiences and markets.

What kind of content will I be responsible for creating?

You will create a variety of customer-focused content in different formats that positions Ivy as a leading authority in open banking and payments innovation.

Is there an emphasis on SEO in this role?

Yes, being SEO-savvy is essential, as you will need to seamlessly integrate SEO strategies into content to maximize reach and engagement.

What is the company culture like at Ivy?

Ivy promotes an agile, creative working environment that encourages independence while also valuing collaboration with both internal teams and external partners.

Are there opportunities for personal development at Ivy?

Yes, Ivy provides an annual personal development budget of €1,000 to support the growth of employees.

How frequently does the team meet in person?

The team gets together in Berlin four times a year for full-week onsite events.

Is it important to have a portfolio for this position?

Yes, a proven track record with a portfolio of high-quality content that resonates with customers, supporting marketing, sales, and product objectives, is important for this role.

Will I have the chance to participate in the success of Ivy?

Yes, every employee is given equity to participate in the success of Ivy.

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Ivy

On a mission to unify all Machine Learning (ML) frameworks

Technology
Industry
11-50
Employees
2021
Founded Year

Mission & Purpose

AI is broken, split across incompatible frameworks, infrastructure, and hardware. Ivy brings all of the best-in-class tools directly to you, with one line of code.