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Marketing Manager, Performance Media, Amazon Shipping EU

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Amazon

1mo ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • London

AI generated summary

  • You should have 5+ years in media buying, team management, marketing experience, data analysis skills (Excel/Tableau), and the ability to align cross-functional stakeholders and present metrics to leadership.
  • You will manage paid marketing strategies, analyze campaign performance, report to leadership, identify automation opportunities, and collaborate with various teams to optimize media tactics.

Requirements

  • Experience managing teams
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience driving direction and alignment with cross-functional teams
  • Experience in marketing or marketing research
  • Experience using data and metrics to measure impact and determine improvements
  • Experience presenting metrics and progress to goal to senior leadership
  • 5+ years demonstrable experience within the media buying industry (designing and managing campaigns)
  • Experience working with multiple groups of stakeholders
  • Experience in e-commerce, digital products or entertainment industries

Responsibilities

  • Manage end-to-end paid marketing strategy and execution for performance channels. Partner with tech, analytics, finance, and Amazon central channel teams to optimize campaigns and deliver efficiency gains.
  • Monitor and analyze paid media metrics to evaluate campaign performance, optimize strategies, maximize audience engagement, and develop new metrics to demonstrate value and business impact of our media tactics.
  • Report on paid marketing efficacy (scale and efficiency) based on the media mix, conduct financial analysis of business opportunities to meet and exceed goals, and report on progress to goals with senior leadership.
  • Identify opportunities for paid marketing automation and partner with external agencies/vendors and our product teams to estimate impact and define business requirements.
  • You should be comfortable with change, embrace the opportunity to wear many hats, and relish the chance to solve hard problems in short order.

FAQs

What are the main responsibilities of the Marketing Manager, Performance Media for Amazon Shipping EU?

The main responsibilities include managing end-to-end paid marketing strategy and execution for performance channels, monitoring and analyzing paid media metrics, reporting on paid marketing efficacy, identifying opportunities for automation, and building and developing a high-performing team across the EU.

What qualifications are required for this role?

The basic qualifications include experience in managing teams, proficiency with Excel or Tableau, experience in marketing or marketing research, and a minimum of 5 years in the media buying industry.

Is experience in e-commerce preferred for this position?

Yes, experience in e-commerce, digital products, or the entertainment industries is preferred for this position.

Will I be required to work with multiple stakeholders?

Yes, you will be expected to work with multiple groups of stakeholders, driving direction and alignment across cross-functional teams.

What tools will I need to use for data analysis in this role?

You will need to use tools such as Excel or Tableau for data manipulation, metrics presentation, and financial analysis.

Is there room for innovation in this role?

Yes, the role requires you to bring new innovative ideas, set the vision for media programs, and implement strategies to drive growth.

What kind of metrics will I need to report on?

You will need to report on paid media metrics, campaign performance efficacy, audience engagement, and overall progress towards business goals to senior leadership.

Is this position focused only on the UK market?

No, this position covers multiple EU markets including the UK, France, Italy, and Spain.

Does Amazon prioritize a diverse workforce?

Yes, Amazon is committed to a diverse and inclusive workplace and values candidates from various backgrounds and experiences.

Are there opportunities for career growth within this role?

Yes, you will be building and developing a high-performing team, which presents opportunities for leadership and career advancement.

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Amazon

Retail & Consumer Goods
Industry
10,001+
Employees
1994
Founded Year

Mission & Purpose

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.