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Marketing Manager, US Sports Marketing

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Amazon

Yesterday

  • Job
    Full-time
    Mid Level
  • Marketing
    Sports & Fitness
  • Culver City

AI generated summary

  • You need 4+ years in marketing, data-driven decision-making, ownership of strategies, experience in digital advertising, strong communication skills, and a background in sports or tech industries.
  • You will manage sports campaign launches, procure placements, refine targeting, track success, optimize performance, and collaborate with stakeholders on goals and timelines.

Requirements

  • 4+ years of professional non-internship marketing experience
  • Experience using data and metrics to measure impact and determine improvements
  • A proven track record of owning marketing strategies that directly impact business goals.
  • Experience with onsite marketing, lifecycle marketing, and digital advertising, or related non-internship experience
  • Experience effectively communicating information in spoken and written form
  • Experience building and executing on cross-functional programs or marketing campaigns from concept to completion
  • Experience with A/B or multivariate testing
  • Strong communication skills to drive recommendations, articulate tradeoffs, and communicate plans to leadership
  • Strong critical and analytical thinking
  • Experience working in the sports, streaming, tech, or entertainment industries

Responsibilities

  • Manage sports launch campaigns from development through live QA by working closely with all relevant stakeholders
  • Help procure the necessary placements across Prime Video Storefront, Amazon.com, and Fire TV, as outlined in the GTM strategy.
  • Collaborate with the GTM lead and BI team to develop, build, and refine the targeting required for all placements and manage the ongoing maintenance and optimization of audience segments.
  • Tracking campaign success and sharing of learnings with all stakeholders
  • Provide input on test ideas to optimize placement performance based on placement performance data
  • Partner with all stakeholder teams to discuss launch goals, timelines, deliverables, obstacles, and dependencies for your portfolio.

FAQs

What is the primary responsibility of the Marketing Manager in US Sports Marketing?

The primary responsibility includes leading media execution across Amazon’s owned and operated marketing placements for live sports on Prime Video, managing successful marketing campaigns, and overseeing the end-to-end campaign execution process.

What qualifications are necessary for this role?

The basic qualifications include 4+ years of professional marketing experience, expertise in using data and metrics for decision-making, a proven track record with marketing strategies, and experience in onsite marketing or digital advertising.

What are some preferred qualifications for candidates?

Preferred qualifications include experience with A/B or multivariate testing, strong communication skills, critical and analytical thinking abilities, and a background in the sports, streaming, tech, or entertainment industries.

What kind of experience is important for this position?

Important experience includes managing marketing strategies that directly impact business goals, building and executing cross-functional marketing campaigns from concept to completion, and effectively communicating information in both spoken and written forms.

How does the team contribute to Amazon's offerings?

The Sports Marketing team is responsible for creating world-class marketing campaigns to deliver a growing portfolio of live sports content, including events like Thursday Night Football and WNBA games, to Amazon customers.

What benefits does Amazon offer for this position?

Amazon offers a total compensation package that includes competitive base pay, potential equity, sign-on payments, and a full range of medical, financial, and other benefits.

Where should applicants apply for this position?

Applicants should apply via Amazon’s internal or external career site as the position will remain posted until filled.

Is there support for workplace accommodations?

Yes, Amazon provides support for workplace accommodation or adjustments during the application and hiring process. More information can be found on their website regarding this support.

What kind of work environment can candidates expect?

Candidates can expect a fast-moving work environment that requires prioritization of tasks, a focus on innovation, and learning through testing, while working collaboratively across various teams and stakeholders.

What is the range of compensation for this position?

The base pay for this position ranges from $108,400/year in the lowest geographic market up to $185,000/year in the highest geographic market, depending on various factors such as job-related knowledge and experience.

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Amazon

Retail & Consumer Goods
Industry
10,001+
Employees
1994
Founded Year

Mission & Purpose

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.