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Marketing Operations Coordinator

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Plante Moran

Jul 17

Applications are closed

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
  • Grand Rapids

Requirements

  • Ability to use free and paid research sources to compile data and reports, with accompanying analysis, for specific markets, organizations, and/or individuals.
  • 1-3 years of experience in a marketing or research role
  • Demonstrated ability to be highly responsive and manage multiple projects simultaneously
  • Strong attention to detail
  • Clear, concise, and effective communications (verbal and written)
  • Poise and able to focus under pressure; work independently and support department goals
  • Active listener and facilitator of information
  • Strong presentation skills
  • MS Office experience
  • CRM knowledge

Responsibilities

  • Research and analyze engaged leads to determine fit for firm services, aligned with defined ideal client profiles and criteria
  • Assign and route leads to sales team, including continued coordination and follow-up communication as needed
  • Document and maintain data integrity and standardization related to leads, contacts, and organizations in our firm CRM system
  • Conduct and support market intelligence research, summarizing analysis from research and marketing data to inform marketing strategies
  • Support team with relevant customer journey research, target list development, and lead documentation
  • Assist with communications and data transfer with our telemarketing vendor, including post-campaign monitoring
  • Support the operations of various Marketing Studio functions including Martech, project management, vendor procurement and invoices, and integrated marketing campaigns

FAQs

What is the main focus of the Marketing Operations Coordinator position?

The main focus of the Marketing Operations Coordinator position is lead research and qualification, lead routing, and data integrity, as well as supporting operations and projects across the Marketing Studio.

What is the working model that Plante Moran follows?

Plante Moran enjoys a "Workplace for Your Day" model, which emphasizes flexibility and balance while maintaining an principally in-person approach to facilitate face-to-face interactions for professional development.

What are some key responsibilities of the Marketing Operations Coordinator?

Key responsibilities include researching and analyzing engaged leads, assigning and routing leads to the sales team, maintaining data integrity in the CRM system, conducting market intelligence research, and supporting various Marketing Studio functions.

What qualifications are required for this position?

Required qualifications include 1-3 years of experience in a marketing or research role, the ability to compile data and reports from research sources, strong attention to detail, effective communication skills, and knowledge of MS Office and CRM systems.

How important is data integrity in this role?

Data integrity is crucial in this role, as the coordinator will document and maintain data standardization related to leads, contacts, and organizations in the firm’s CRM system.

What kind of research will the Marketing Operations Coordinator be conducting?

The coordinator will conduct market intelligence research, summarizing analysis from research and marketing data to inform marketing strategies, and also assist with customer journey research and lead documentation.

What skills are important for success in this position?

Important skills include the ability to manage multiple projects, strong attention to detail, clear communication, active listening, strong presentation skills, and the ability to work under pressure while supporting department goals.

Will the Marketing Operations Coordinator work independently or as part of a team?

The position requires the ability to work both independently and as part of a team, supporting department goals while also focusing on individual tasks.

What tools or software should the candidate be familiar with?

The candidate should have experience with MS Office and knowledge of CRM systems, as both will be utilized in managing leads and data.

What is the role of the coordinator in relation to the telemarketing vendor?

The coordinator will assist with communications and data transfer with the telemarketing vendor and be involved in post-campaign monitoring.

Plante Moran

Accounting
Industry
1001-5000
Employees
1924
Founded Year

Mission & Purpose

Co-founder Frank Moran often referred to our firm as “a people firm disguised as an accounting firm.” Why? Because people are at the core of everything we do. You see, at Plante Moran, an engagement is much more than a professional transaction. It’s a personal experience where clients are confident we’re looking out for them, no matter their size, location, or what goals they’ve set. With our seamless service, recognized expertise, and personal approach to relationships, our clients have clarity and confidence, no matter what’s next. In our nearly 100 years in business, we’ve grown to be one of the nation’s largest audit, tax, consulting, and wealth management firms. Our more than 3,300 professionals are committed to exemplary client service every day.