Marketing Operations Manager

Workrise

2mo ago

Job
Full-time
Senior Level
Marketing
Austin
Quick Apply

AI generated summary

You need a bachelor's degree, 5-7 years in Marketing Ops, B2B Demand Gen experience, Hubspot, Salesforce, and Demandbase proficiency, Google Analytics skills, tech-savvy, highly organized, data-driven, proactive, and flexible. Ability to travel and use office equipment is a must.
You will own the marketing technology stack, manage campaigns, analyze performance data, execute email marketing, oversee website updates, maintain a clean marketing database, and support team optimization.

Requirements

Bachelor's degree required
5-7 years of experience working in Marketing Operations role connecting systems, reporting, and optimizing
B2B Demand Generation Experience is a must
Hubspot marketing automation, salesforce, and demandbase experience a must
Proficiency in setting up sophisticated automations and integrating systems with other technologies, like Salesforce
Proficiency in Google Analytics
Exposure to advertising platforms that would be integrated into the tech stack and reporting: Demandbase/6Sense, LinkedIn Campaign Manager, Google Ads, Bing Ads, Facebook
Technically capable and a desire to document and improve processes
Highly data-driven and leverages analytics and quantitative methods to inform and influence decision making
Strong organizational skills
Courageous, discerning, curious and agile - believes there are always better ways to get things done
Scrappy when needed and calm in the face of chaos/unexpected curveballs
Proactive in flagging things ahead of time, asking questions and moving with urgency
Ability to think ahead, build in a buffer to avoid things being crunched in the 11th hour, make clear asks with deadlines when he/she has dependencies
Flexible and willing to build a MOPs function that works for Workrise. Advocates for best practices but have the flexibility to adapt those best practices for the context they're operating in
Additional experience preferred, but not required:
Has served as a demand generation or product marketing role as well in the past
Essential Job Functions:
Regular, on-time attendance
Ability to travel 15% of the time
Ability to communicate effectively
Ability to use office equipment such as a computer, copier and telephone
Ability to use office computer programs such as e-mail, Google Docs, Microsoft Word, PowerPoint and Excel
Constantly remaining in a stationary position, often standing or sitting for prolonged periods
Ability to manipulate office equipment such as a computer, copier and telephone

Responsibilities

Owning the strategy for the marketing technology stack to ensure that we are using our technology effectively and that it is driving business value:
Technology governance, training and adoption
Identifying and building the most optimal workflows between marketing tech, sales tech, and product tech
Continuously improving workflows
Managing the automation systems that support marketing campaigns
Ensuring the ability to track marketing effectiveness and performance metrics
Building and executing campaigns in partnership with the demand gen, brand and product marketing teams:
Supporting with campaign planning to ensure that workflows work within the tech stack and that it is set up to collect key performance metrics
Designing lead scoring & attribution methodologies and implementing them
Program managing the construction and launch of the campaigns to ensure a timely launch that meets the goals/requirements of the strategy set out by the team
Facilitating accurate and actionable marketing data and reporting that can be used to improve data-driven decisions for marketing and the business:
Building the reporting that is used to measure marketing performance and ROI in a consumable way for not only the marketing team to leverage but company leadership to view
Ensuring that every campaign has accurate, meaningful and actionable data attached to it
Owning weekly analysis of all active campaigns, identifying where successes are and where improvements can be made, and working through plans to execute on improvements with campaign leaders in order to achieve campaign goals
Leading the measurement of post campaign readouts and analysis
Owning the execution of all email marketing;
Oversee the email calendar and testing roadmap across all marketing teams including product marketing, lifecycle marketing, demand generation/acquisition, customer experience and product
Execute the email campaigns within Hubspot including segment building, creative testing, etc.
Manage the strategy for AB testing and execute AB tests in partnership with marketing leads. Execute test strategies on content, timing, segmentation and frequency to ensure that emails perform
Ensure the quality of emails sent to prospects and customers and ensure that we optimize emails for delivery and inbox placement
Track and analyze email performance KPIs and make recommendations to drive increased performance and/or revenue
Create, update and maintain transactional, nurture and trigger email campaigns
Managing the Workrise website:
Manage all updates to the website and suggest changes to key stakeholders
Identify and track the key performance indicators on the website and make suggestions to improve performance
Manage the website budget and development resources
Ensuring and maintaining a clean and healthy marketing database that can be leveraged for driving revenue:
Partnering across marketing, sales, and pex to understand the right structures that are required in our automation database
Building the structure within the database that enables it to be leveraged as a source of truth
Cleaning the database and ensuring that data collection processes maintain its cleanliness
Monitoring the data quality within the database regularly
Managing prospect and customer compliance and consent information
Support marketing team optimization:
Project managing the quarterly and annual strategic planning exercises
Ensure that the team has the benchmarks it needs to effectively develop a financial plan
Owning a repository of content, creative, ads, and documents for easy recall of what is live and in market
Owning the marketing confluence page
Owning team onboarding materials
Support sales and marketing process development

FAQs

What are the key responsibilities of the Marketing Operations Manager role at Workrise?

The key responsibilities of the Marketing Operations Manager role include owning the marketing technology stack, building and executing campaigns, facilitating marketing data and reporting, managing email marketing, overseeing the company website, maintaining a clean marketing database, and supporting marketing team optimization.

What experience and education requirements are needed for the Marketing Operations Manager role at Workrise?

To be considered for the Marketing Operations Manager role at Workrise, candidates must have a Bachelor's degree, 5-7 years of experience in Marketing Operations connecting systems, reporting, and optimizing, B2B Demand Generation experience, proficiency in Hubspot marketing automation, Salesforce, and Demandbase, as well as exposure to Google Analytics and advertising platforms like Demandbase/6Sense, LinkedIn Campaign Manager, Google Ads, Bing Ads, and Facebook.

What are the essential job functions for the Marketing Operations Manager role at Workrise?

The essential job functions for the Marketing Operations Manager role at Workrise include regular, on-time attendance, the ability to travel 15% of the time, effective communication skills, proficiency in office equipment and computer programs, remaining in a stationary position for prolonged periods, and the ability to manipulate office equipment such as a computer, copier, and telephone.

Workrise

We forge the connections that make it easier, faster, and safer to power our world.

Technology

Industry

201-500

Employees

2014

Founded Year

Mission & Purpose

Workrise is the network that powers the energy industry. By making it easier, faster, and safer to do business in energy, we are accelerating the pace of growth and innovation.