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Marketing Specialist

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IGT

2mo ago

  • Job
    Full-time
    Junior Level
  • Marketing
  • Lincoln

AI generated summary

  • You need a degree in Marketing/Communications, 1+ year of marketing experience, a clean driving record, and be comfortable speaking with players. Basic computer skills and ability to lift 50 pounds are also required.
  • You will market Lottery brand at events, set up equipment, supervise staff, maintain inventory and vehicle, and report to the Events Team for coordination.

Requirements

  • Degree or equivalent experience in Marketing/Communications/Public Relations/Advertising/Business preferred
  • 1+ year of marketing experience in event management and/or hospitality services preferred
  • Valid driver’s license, clean and safe driving record, trailer towing experience preferred but not required
  • Must pass DOT physical and drug testing
  • Must be cheerful, outgoing and able to speak comfortably to players
  • Basic computer skills
  • Lift up to 50 pounds without assistance

Responsibilities

  • Build the Lottery brand by selling the Lottery product at sponsored events, seasonal marketing campaigns, store openings, product demonstrations and other marketing events
  • Coordinate with sales, marketing, and event organizers to ensure marketing objectives and needs are being addressed through events
  • Transport Lottery trailer to events, maintaining both the vehicles and inventory to ensure a clean, inviting, and relevant display at every event
  • Set up equipment including terminals, communication network and premiums at events
  • Work throughout events and supervise NE Lottery Brand Ambassadors
  • Have a solid understanding of all Lottery products
  • Keep and maintain an accurate inventory of Lottery products and supplies
  • Coordinate with the Lottery’s Media and Events Manager regarding staffing support and other needs of each event
  • Train new NE Lottery Ambassadors
  • Maintain a clean driving record and follow required vehicle maintenance and reporting requirements
  • Participate in regular team meetings or conference calls with the Events Team to review recent event outcomes and prepare for upcoming events
  • Other duties/projects as needed during the slower season
  • Open and close cash registers, performing tasks such as counting money, separating charge slips, coupons, and vouchers, balancing and making bank deposits

FAQs

What are the main responsibilities of a Marketing Specialist at the Nebraska Lottery?

The main responsibilities include representing the Nebraska Lottery at sponsored events, promoting the Lottery brand, building customer engagement, selling Lottery products, coordinating with sales and event organizers, maintaining inventory, supervising Brand Ambassadors, and participating in team meetings.

What qualifications are required for this position?

Qualifications include a degree or equivalent experience in Marketing/Communications/Public Relations/Advertising/Business, 1+ year of marketing experience in event management or hospitality services, a valid driver's license with a clean driving record, the ability to lift up to 50 pounds, and basic computer skills.

What are the keys to success in this role?

The keys to success include building collaborative relationships, making effective decisions, driving results, fostering innovation, maintaining personal energy, and demonstrating self-leadership.

What are some of the daily tasks of a Marketing Specialist?

Daily tasks may include setting up equipment at events, transporting the Lottery trailer, interacting with players, maintaining inventory, coordinating with event organizers, training new Brand Ambassadors, attending team meetings, and opening/closing cash registers.

IGT

Technology
Industry
10,001+
Employees
1975
Founded Year

Mission & Purpose

IGT (NYSE:IGT) is the global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility.