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Media Planning Manager, DACH

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Dyson

2mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Media & Journalism
  • Cologne, +1

AI generated summary

  • You need 4+ years in media planning, proficiency in key channels, strong analytical skills, excellent project management, and the ability to identify strategic opportunities and build relationships.
  • You will develop media strategies, manage planning cycles, lead agency operations, optimize investments, drive audience planning, and coordinate with teams for effective marketing campaigns.

Requirements

  • To succeed in the role, we expect you to have:
  • At least four years of media planning experience in an agency or in-house client role.
  • Proficiency in planning and buying across key media channels (TV, Print, OOH, Programmatic Display & Video, Social & Search).
  • Ability to interrogate and ensure local market plans meet brand and demand objectives.
  • Experience in media analysis and interpretation of planning tools and results, including data-driven attribution and media-mix modelling.
  • Strong expertise in media and audience planning, creative development, and ad operations processes.
  • Ability to recommend strategic opportunities and innovations, staying ahead of trends.
  • Highly organized, process-driven, with great attention to detail.
  • Strong commercial acumen and analytical skills.
  • Excellent project management skills and ability to build relationships across functions and with multiple stakeholders.
  • Strong communication and presentation skills.

Responsibilities

  • Develop and implement media strategies and plans in collaboration with internal marketing teams and media partners.
  • Manage the annual and quarterly planning cycle, ensuring timely delivery of all milestones.
  • Serve as the operational lead and main point of contact for day-to-day agency management.
  • Coordinate and review cross-channel media and audience plans for product launches and marketing campaigns.
  • Optimize media investment and channel mix using planning and analysis tools.
  • Identify new areas for testing and work with Digital Marketing and Business Intelligence teams to follow frameworks and attribution models.
  • Provide regular strategic reviews and updates on media innovations, technology developments, and measurement trends.
  • Support category and digital marketing teams in optimizing integrated plans, enhancing value and efficiency.
  • Drive audience planning, connecting audience insights to agency planning tools and integrating owner data.
  • Establish strong relationships with Commercial teams and the CoE to identify common opportunities and challenges.

FAQs

What is the main responsibility of the Media Planning Manager for the DACH region?

The main responsibility is to develop and implement media strategies and plans in collaboration with internal marketing teams and media partners.

How many years of experience are required for this role?

At least four years of media planning experience in an agency or in-house client role is required.

Which media channels should the candidate be proficient in?

The candidate should be proficient in planning and buying across TV, Print, OOH, Programmatic Display & Video, Social, and Search media channels.

Is there support for professional development in this position?

While the job description does not specifically mention professional development, the role involves staying ahead of trends and recommending strategic opportunities, which suggests ongoing learning and growth.

What skills are emphasized for success in this role?

Success in this role emphasizes strong project management skills, attention to detail, commercial acumen, analytical skills, and excellent communication and presentation abilities.

How does Dyson approach collaboration within teams?

Dyson prioritizes a collaborative campus culture and encourages team members to work together on-site at least three days a week.

What type of media analysis experience should candidates have?

Candidates should have experience in media analysis and interpretation of planning tools and results, including data-driven attribution and media-mix modeling.

Are there benefits offered along with the salary?

Yes, benefits include a competitive salary, staff sales, public transport subsidies, a company pension scheme, Urban Sports, JobRad, and online access to payslips.

What is Dyson's stance on diversity and inclusion?

Dyson is an equal opportunity employer, welcoming applications from all backgrounds and making employment decisions without regard to any dimension of diversity.

Is the role primarily focused on strategic planning or operational management?

The role encompasses both strategic planning and operational management, serving as the operational lead and main point of contact for day-to-day agency management.

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Dyson

Manufacturing & Electronics
Industry
10,001+
Employees
1993
Founded Year

Mission & Purpose

At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.