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Media Transformation Manager

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Zillow

Aug 27

  • Job
    Full-time
    Senior Level
  • Quick Apply

AI generated summary

  • You need a relevant bachelor’s degree, 5+ years in media strategy, digital marketing expertise, familiarity with AI, strong analytical skills, and excellent communication and collaboration abilities.
  • You will drive media innovation by evaluating platforms, developing long-term strategies, integrating technology, fostering a test culture, and optimizing performance through data-driven insights.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field with 5+ years proven experience in media planning, strategy, and execution; or equivalent education and experience.
  • Proficiency in digital marketing trends, platforms, and technologies.
  • Familiarity with AI and machine learning applications in media buying and optimization.
  • Excellent analytical and problem-solving skills with the ability to translate data into actionable insights.
  • Strong influencing and collaboration skills to drive change, efficiency improvements, and long-term planning. Possess and cultivate a growth mindset, passion for innovation and experimentation.
  • Exceptional communication and presentation skills and proven ability to story tell and drive a narrative.
  • A strong bias for action and willingness to push through ambiguity.

Responsibilities

  • Industry Knowledge and Best Practices: Stay informed about industry best practices, emerging technologies and platforms, and advancements in media buying and optimization. Share industry knowledge and insights with media teams to drive continuous improvement.
  • Exploration of Next-Gen Digital Platforms: Stay updated on the latest industry trends and advancements in digital media platforms. Evaluate and recommend new digital platforms, technologies, and partnerships that can enhance efficiency and drive innovation across media teams.
  • Long-Term Planning: Map the current media strategies to future evolution, considering the organization's goals and industry trends. Develop a long-term plan that aligns media efforts to driving Zillow forward- working with the planning team, creative teams, data science teams, and external agency partners.
  • Roadmap for Technology-Powered Media Buying: Develop and communicate a roadmap for integrating technology-powered solutions into media buying processes. Collaborate with media teams to identify opportunities where new technologies can optimize planning, targeting, and optimization efforts.
  • Test & Learn Agenda: Foster a culture of continuous improvement by establishing a robust test & learn agenda. Help media teams design and implement experiments, evaluate results, and share learnings to accelerate the adoption of data-driven decision-making.
  • Performance Analysis and Optimization: Partner with Data and Analytics Lead to establish measurement frameworks and data-driven approaches for analyzing transformation testing performance, ensuring they ladder into a macro media testing roadmap Provide insights and recommendations for optimization, ensuring that media efforts are delivering maximum impact in both short-term outcomes and long-term brand equity.

FAQs

Do we support remote work?

Yes, this position is categorized as remote, allowing employees to work from a physical location of their choice within the U.S.

What is the salary range for this role?

The standard base pay range for this role is $104,700.00 - $167,300.00 annually, specific to certain states including California, Colorado, Connecticut, Hawaii, Nevada, New York, Washington state, and Washington DC.

Is there an opportunity for equity awards?

Yes, this position is eligible for equity awards based on factors such as experience, performance, and location.

What qualifications are required for the Media Transformation Manager position?

A Bachelor's degree in Marketing, Communications, Business, or a related field with 5+ years of proven experience in media planning, strategy, and execution is required.

What skills are important for this role?

Important skills include proficiency in digital marketing trends and platforms, familiarity with AI and machine learning in media, excellent analytical skills, strong communication abilities, and collaboration skills.

Does the role involve working with data and analytics?

Yes, the role involves partnering with the Data and Analytics Lead to establish measurement frameworks and data-driven approaches for analyzing performance.

What is the company's approach to diversity and inclusion?

Zillow Group is committed to fostering an inclusive and innovative environment, ensuring equal employment opportunities regardless of various factors such as race, gender, and disability.

What type of company culture does Zillow promote?

Zillow promotes a culture of innovation, a commitment to equity and belonging, and offers world-class benefits designed to support employee well-being and career development.

Will I be involved in developing media strategies?

Yes, the Media Transformation Manager will be responsible for mapping current media strategies to future evolution and developing a long-term plan that aligns with organizational goals.

What is the focus of the role in terms of technology?

The focus of the role is to develop a roadmap for integrating technology-powered solutions into media buying processes and to explore next-gen digital platforms to enhance efficiency and drive innovation.

Reimagining real estate to make it easier than ever to move from one home to the next.

Real Estate
Industry
5001-10,000
Employees
2006
Founded Year

Mission & Purpose

Zillow is an online real estate marketplace that provides users with tools to buy, sell, rent, and finance homes. It offers detailed property listings, home value estimates, and connects users with real estate professionals. Zillow’s ultimate mission is to empower consumers with the information and resources they need to make smarter real estate decisions. Its purpose is to simplify the real estate process by making data more accessible, fostering transparency, and helping people navigate the complexities of property transactions with ease.