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National Key Account Manager | QSR

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Red Bull

26d ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • Cape Town
  • Quick Apply

AI generated summary

  • You need a bachelor’s degree, 5+ years in account management, strong On Premise knowledge, sales success, leadership skills, excellent communication, and analytical abilities, plus proficiency in MS Office.
  • You will manage key accounts, develop strategies, collaborate with teams, drive sales, analyze performance, nurture relationships, and ensure brand excellence in the QSR and CTB channels.

Requirements

  • University – Bachelor’s degree preferred (business, marketing or similar).
  • At least 5 years of outstanding performance and a proven track record in account management (beverage industry preferred)
  • Strong On Premise industry knowledge, contacts and experience in the On Premise environment.
  • Good understanding of the route-to-market for these channels
  • Outstanding record of accomplishments in sales and trade marketing
  • Successful track record in leading and motivating Field Sales Forces
  • Fearless Tenacity to win new business and form new relationships
  • Excellent verbal and written communication skills
  • Ability and skills to effectively sell and negotiate
  • Excellent presentation skills
  • Entrepreneurial approach and mindset
  • Highly developed analytical skills
  • Strong planning, prioritization and organizational ability
  • Proficient in MS office especially Excel and Power Point
  • Self-motivated and ability to work independently

Responsibilities

  • Identification of the most important customers (size and relevance) in the QSR & CTB channels and development of long term visions to drive vertical and horizontal distribution and sales
  • Close alignment with local Trade Marketing, Brand Marketing and On Premise Marketing teams on marke trelevant industry- and consumer insights and national focus areas
  • Annual business planning for the sector, including budget- and volume forecast as well as a thought through activation plan for each Key Account.
  • Alignment with HQ on International strategy, guidelines and customers
  • Understand customer structure (decision makers, influencers, staff), customer data, strategy, marketing plan, focus, target group, needs and expectations.
  • Fully understands the route-to-market environment to maximize optimal and most profitable means to get the can into store / site.
  • Continually research to understand customer needs better and respond with initiatives that are mutually beneficial
  • Develop effective partnerships for Red Bull to be regarded as a key supplier and engine for profitable growth
  • Define “common ground” while keeping “Bullish” win-win in mind.
  • Explore and identify value of all possible variables for the customer.
  • Maintains a strong in-field presence.
  • In cooperation with On Premise Marketing and Leadership teams, develop and build the National Key Account Strategy and Tactics for Red Bull to win in these channels – annual business plan, quarterly and monthly plans.
  • Monthly and quarterly analyze all variables that can affect the achievement of the plan and define new action plan to manage deviations.
  • Maximization of existing customer performance via effective joint business planning
  • Acquisition of new customers from the relevant national universe in these channels.
  • Negotiating win/win partnership agreements which add value to both Red Bull’s and the customer’s business.
  • Collaborating with internal (other departments) and external stakeholders (including, but not limited to buyers, sales- & marketing managers, controllers, logistic managers and CEOs) to leverage business success.
  • Ensuring executional excellence on account level by utilizing (cross-departmental) resources, such as Musketeer- and Consumer-Collecting teams.
  • Managing agreed budget forecast and spend for each account. Monitoring customer performance and margin against investment and taking corrective action where necessary.
  • Be an active ambassador for the Red Bull brand in front of the team and the On Premise Network.
  • Respect and promote the Red Bull brand and company values within the team.
  • Measuring success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity
  • Ongoing data maintenance and optimization in the Key Account Tracker and sharing status on Key Account volume, distribution, execution and agreements twice per year with HQ.
  • Establishing and nurturing relationships with key stakeholders (such as distribution partners, industry players and influencers, as well as store/ site managers and staff)
  • Being a “Canbassador” and building affinity and understanding of the Red Bull brand and product within network
  • Delivering excellence with Red Bull`s premium brand image in all activities and execution
  • Take responsibility for his/her own personal development in accordance with the annual performance objectives.
  • Continual communication and consultation with the Management in the related area.
  • Recognize and initiate any changes in the strategy, tactics, implementation that are necessary.
  • Share best practices within the regional and national teams.

FAQs

What is the main responsibility of the National Key Account Manager in this role?

The main responsibility is to drive the distribution and sales of the product portfolio within the QSR and CTB channels, while building long-term, mutually beneficial relationships with top chained customers.

What qualifications are required for this position?

A Bachelor's degree in business, marketing, or a similar field is preferred, along with at least 5 years of experience in account management, ideally within the beverage industry.

Is previous experience in the on-premise environment necessary?

Yes, a strong understanding of the on-premise industry, along with relevant contacts and experience, is essential for this role.

What skills are essential for success in this position?

Essential skills include excellent communication, negotiation, and presentation abilities, as well as strong analytical skills and a self-motivated, entrepreneurial mindset.

What types of relationships will the National Key Account Manager need to establish?

The manager will need to establish and nurture relationships with key stakeholders, including distribution partners, industry players, influencers, and site managers.

How often will the performance metrics be reported?

Performance metrics will be tracked, analyzed, and reported on regularly, with a status update on Key Account volume, distribution, execution, and agreements shared twice per year with HQ.

What tools or software should the candidate be proficient in?

Proficiency in MS Office, particularly Excel and PowerPoint, is required for this position.

What is the work style expected from the National Key Account Manager?

The role requires a self-motivated individual who can work independently, while also being responsible for personal development and communicating effectively with management.

How is success measured in this role?

Success is measured by tracking, analyzing, and reporting on performance, areas of growth, and opportunity, while ensuring executional excellence at the account level.

Are there any specific sales experience requirements mentioned?

Yes, a successful track record in leading and motivating field sales forces is included in the requirements for this position.

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Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.