Logo of Huzzle

Home

Matches

Explore

Manage

Oncology Brand Manager - Gulf

image

AbbVie

10d ago

  • Job
    Full-time
    Mid & Senior Level
  • Sales & Business Development
    Marketing
  • Dubai
  • Quick Apply

AI generated summary

  • You need a Bachelor's degree, 3-5 years in pharma/biotech marketing, oncology experience, Gulf market knowledge, fluent in English (Arabic preferred), and strong strategic and financial skills.
  • You will collaborate with teams to define brand strategy, ensure patient-centricity, guide marketing activities, manage budgets, develop performance metrics, and foster team collaboration.

Requirements

  • Bachelor’s degree or equivalent
  • Oncology- Solid Tumors experience is a must
  • Knowledge of Gulf market is preferred
  • Minimum of 3-5 years marketing experience in Pharmaceutical and/or Medical Device Industry
  • Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
  • Fluency in English and preferably Arabic
  • Ability to translate strategies into actionable and realistic marketing actions
  • Ability to lead, motivate and coordinate cross functional teams
  • Solid working knowledge of healthcare environment and evolving landscape
  • Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
  • Solid knowledge on finance principles and processes
  • English language proficiency verbally and in writing (for all non-English speaking countries)

Responsibilities

  • - Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
  • - Secure input and cross stakeholder viewpoints to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
  • - Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
  • - Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives to meet strategic brand objectives.
  • - Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
  • - Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long-Range Plan to drive brand success.
  • - Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all marketing activities to achieve or exceed brand plan objectives.
  • - Lead the Brand Team around a brand vision and objectives that are shared by all members.
  • - Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
  • - Continuously encourage Brand Team members’ collaboration and foster team spirit.
  • - Take accountability and responsibility for Brand Team activities and processes (organize / chair / facilitate Brand Team meetings).

FAQs

What is the main responsibility of the Oncology Brand Manager - Gulf?

The main responsibility is to lead the comprehension of patient experience insights across the brand and in-field team, developing a patient journey focused on patient-centric strategies.

What type of experience is required for this position?

A minimum of 3-5 years of marketing experience in the pharmaceutical and/or medical device industry, with solid tumors oncology experience being a must.

Is knowledge of the Gulf market preferred for applicants?

Yes, knowledge of the Gulf market is preferred for this position.

What qualifications are necessary to apply for this role?

A Bachelor’s degree or equivalent, experience in solid tumors oncology, and proven marketing success in the biotech/pharmaceutical industry are necessary qualifications.

What are the key stakeholders for the Oncology Brand Manager?

Key external stakeholders include patients, healthcare professionals, key opinion leaders, payers, and agencies, while internal stakeholders include in-field teams, the brand team, brand team leader, area commercial, and affiliate management team.

What languages should applicants be fluent in?

Applicants should be fluent in English, and preferably Arabic.

What are the major responsibilities of the Oncology Brand Manager?

Major responsibilities include collaborating with the brand team and in-field teams, developing patient journeys, guiding marketing activities, ensuring alignment of materials and strategies, and leading the development of strategic brand plans.

Does AbbVie provide equal employment opportunities?

Yes, AbbVie is an equal opportunity employer committed to diversity and inclusion, operating without discrimination against any employee or applicant.

Is experience in digital marketing important for this role?

Yes, solid knowledge of strategic and tactical marketing principles, including digital marketing, is important for this role.

Will the Oncology Brand Manager have direct reports?

Yes, the Oncology Brand Manager will develop, lead, and coach direct reports, if applicable.

AbbVie

Science & Healthcare
Industry
10,001+
Employees

Mission & Purpose

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need.