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Online Customer Marketing Manager

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Logitech

26d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Manila
  • Quick Apply

AI generated summary

  • You need a bachelor’s degree, 5+ years in online sales/marketing, experience in search tactics, social media, strong analytics, solid presentation skills, and the ability to work under pressure.
  • You will plan online activation strategies, lead demand generation campaigns, analyze sales data, collaborate with eCommerce partners, optimize digital marketing, and align strategies with revenue goals.

Requirements

  • Bachelor’s degree with good academic performance
  • Minimum 5 years of experience in Online sales & marketing
  • Demonstrable experience executing online programs with clear Goals/Outcomes
  • Demonstrable experience using Search Engine tactics and executions to deliver commercial outcomes
  • An understanding of various Social Media platforms and how they can be used to drive a consumer purchase.
  • Solid presentation & negotiation skills and ability to manage relationships across many partners and agency
  • Strong knowledge of market/customer needs with good market analytics skills
  • Can work independently, self-motivated with good communication skills and willing to initiate / explore new ideas
  • Ability to work under stressful environments with extremely short turnaround time
  • Ability to work under ambiguous situations, and demonstrate the ability to define steps to meet goals
  • Skills in Adobe Illustrator and Photoshop is a bonus
  • Experience in FMCG Industry or Online Marketplace Platform (Lazada & Shopee) is a plus

Responsibilities

  • Planning and defining online activation strategies and creation of execution calendars for key online activities.
  • Lead sales conversion efforts through demand generation campaigns and programs to achieve sales targets.
  • Analysis of sales data to then create, recommend & improve best practice scenarios.
  • Lead collaboration efforts with eCommerce Partners to improve Logitech's brand standing and growth within the e-commerce platforms.
  • Build Logitech’s brand & mindshare with both eCommerce Partners and Consumers by leading standout digital merchandising efforts, digital content, landing pages, search engine and social media activation to continuously acquire digital customers.
  • Optimize and grow the online business in the Philippines through innovative and effective digital sales conversion strategies.
  • Closely tie in Online strategy with country revenue and profitability target.

FAQs

What is the main focus of the Online Customer Marketing Manager role?

The main focus of the role is to develop and grow the E-tail business by improving, innovating, and delivering the best-in-class Brand and Online customer experience, leading to increased purchases at Logitech Official Stores on platforms like Lazada and Shopee.

What qualifications are required for this position?

Candidates must have a Bachelor’s degree with good academic performance and a minimum of 5 years of experience in Online sales and marketing.

What key responsibilities does the role include?

Key responsibilities include planning online activation strategies, leading sales conversion efforts through demand generation campaigns, analyzing sales data for improvement, collaborating with eCommerce partners, and building Logitech's brand through digital merchandising efforts.

What skills are necessary for success in this role?

Necessary skills include experience in executing online programs, knowledge of Search Engine tactics, understanding of social media platforms, presentation and negotiation skills, and strong market analytics abilities.

Is experience in the FMCG industry or online marketplace platforms a requirement?

While it is not a requirement, experience in the FMCG industry or online marketplace platforms like Lazada and Shopee is considered a plus.

What personal traits are desired in the ideal candidate?

The ideal candidate should possess ambition for a successful career in online marketing, a sense of humor, a passion for technology, music, and sports, along with a ‘never say die’ attitude.

What type of work environment can the candidate expect?

The candidate can expect a fast-paced work environment that may involve working under stress and tight deadlines.

Are there opportunities for career growth in this role?

Yes, the role is designed for individuals with a clear ambition to build a successful career in online marketing, providing growth and development opportunities.

Is there a requirement for design skills in this role?

Knowledge of Adobe Illustrator and Photoshop is considered a bonus but not a strict requirement for the position.

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Logitech

Enabling people to do what they do best through innovative technology and digital experiences.

Manufacturing & Electronics
Industry
5001-10,000
Employees
1981
Founded Year

Mission & Purpose

Logitech is a global technology company renowned for its innovative and high-quality computer peripherals and accessories, including keyboards, mice, webcams, and speakers. The company designs and manufactures products that enhance the digital experience for users across various platforms, from personal computing to gaming and video conferencing. Logitech's ultimate mission is to empower people to achieve more through technology that improves productivity, connectivity, and entertainment. Their purpose is to create tools that enable seamless interaction with technology, making everyday tasks and experiences more enjoyable and efficient.