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Online Marketing Manager (m/w/d)

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • Düsseldorf, +14

AI generated summary

  • You must have a relevant Bachelor’s degree, online marketing experience, skills in social media, web analytics, HTML/CSS, Google tools, CMS, and strong German/English communication abilities.
  • You will manage online marketing across various platforms, optimize digital campaigns, implement SEO strategies, enhance email marketing, and analyze performance metrics.

Requirements

  • Abgeschlossenes Bachelorstudium im Bereich Wirtschaftswissenschaften oder Marketing oder (Online) Medieninformatik oder eine vergleichbare Qualifikation
  • Mehrjährige Berufserfahrung im Online Marketing
  • Fundierte Kenntnisse in den Bereichen Social Media und Web-Analytics und HTML/CSS
  • Erfahrungen im Umgang mit Tools wie Google Analytics, Google Ads, Meta-Werbeanzeigenmanager und Semrush
  • Routinierter Umgang mit den gängigen CM-Systemen (z.B. Drupal, Wordpress)
  • Sicherer Umgang mit MS-Office
  • Lust sich den Umgang mit neuen Tools und Plattformen anzueignen (Salesforce Kenntnisse von Vorteil)
  • Hohes Maß an Leidenschaft für Digital Marketing
  • Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift
  • Sicheres Auftreten, gute kommunikative Fähigkeiten und Teamfähigkeit

Responsibilities

  • Betreuung und Weiterentwicklung unseres Online Marketing Mixes (Corporate Websites, Microsites, Social-Media-Kanäle, Newsletter-Kampagnen)
  • Setup, Steuerung, Analyse und Optimierung von unseren Digital-Kampagnen
  • Performance Marketing: Planung, Umsetzung und Optimierung von Performance Marketingmaßnahmen wie SEA und Paid-Social-Aktivitäten
  • Planung und Umsetzung von SEO-Strategien zur Verbesserung der organischen Sichtbarkeit
  • Aufbau und Weiterentwicklung unseres E-Mail-Marketing-Systems
  • Performance-Analyse und KPI-Controlling unserer Online-Aktivitäten

FAQs

What is the main responsibility of the Online Marketing Manager?

The main responsibility is to manage and further develop the online marketing mix, including corporate websites, microsites, social media channels, and newsletter campaigns.

What qualifications are required for this position?

A completed bachelor's degree in business administration, marketing, or online media informatics or a comparable qualification is required.

Is previous experience in online marketing necessary?

Yes, several years of professional experience in online marketing are necessary.

Which tools should the candidate be familiar with?

Candidates should have experience with tools like Google Analytics, Google Ads, Meta Ads Manager, and Semrush.

Is knowledge of performance marketing required?

Yes, the role involves planning, implementation, and optimization of performance marketing measures such as SEA and paid social activities.

What kind of work environment can I expect at Saint-Gobain?

You can expect a diverse, innovative, and collaborative environment that values different perspectives and focuses on sustainable solutions for building and living.

How is the recruitment process structured?

The recruitment process includes an initial screening of applications, followed by an informal phone or online interview, and a personal in-person meeting.

Are language skills important for this position?

Yes, very good German and English language skills, both spoken and written, are required.

Does the company prioritize professional development?

Yes, continuous education and development opportunities are provided to support personal and professional growth.

How does the company approach diversity?

Saint-Gobain values diversity and welcomes all online applications regardless of gender, nationality, ethnic and social origin, religion, disability, age, or sexual orientation and identity.

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Mission & Purpose

Saint-Gobain designs, manufactures and distributes materials and solutions for the construction, mobility and industrial markets. Developed through a continuous innovation process, our integrated solutions provide sustainability and performance in daily life, addressing the renovation of public and private buildings, light construction and the decarbonization of construction and industry. In this way, we contribute to reducing carbon emissions, leveraging resource efficiency and increasing circularity. Saint-Gobain believes in progress and seeks to be a game-changer that improves individual and collective health and wellness. We are convinced that the solutions that meet everyone’s essential needs and allow us to live better together, without jeopardizing future generations, are still to be invented. Our commitment to reach this ambitious objective is guided by our shared purpose “MAKING THE WORLD A BETTER HOME”. €47.9 billion in sales in 2023 160,000 employees, located in 76 countries Committed to achieving Carbon Neutrality by 2050