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Paid Media Marketing Manager

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Hollywood Bowl Group Plc

2mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing

AI generated summary

  • You need experience in paid marketing strategies, full funnel media mix, digital channels, and analytics, along with strong project management and budget management skills.
  • You will manage paid advertising campaigns, optimize ROI across various channels, analyze performance, develop testing plans, report results, and stay updated on digital marketing trends.

Requirements

  • A strong understanding and experience of paid marketing strategy and tactics
  • Good knowledge and experience of working with the full funnel media mix, digital advertising channels and principles
  • Passion for championing the customer and using insights to drive customer experience improvements across the customer journey
  • Experience in a similar role in a fast paced, commercially focused multi-site business
  • Knowledge of and experience of digital marketing channels, including but not limited to social media, performance media, above the line channels
  • Experience of monitoring and measuring both sales and brand driving media
  • Strong analysis of the effectiveness of initiatives and campaigns including pre and post evaluations
  • Management of external agencies including print, creative, PR, content
  • Budget management experience
  • Self-confidence, energy and enthusiasm
  • Project management skills - ability to juggle several different projects at once and prioritise
  • Strong analytical skills
  • 'Hands on' and proactive approach

Responsibilities

  • Manage the national on all the time paid advertising programme through the media agency, for territories currently including the UK and Canada, primarily including digital and above the line advertising
  • Work with the media agency to plan, implement, optimise and measure the ROI of digital marketing campaigns across various channels e.g. social media, programmatic and native display, SEM, content partnerships
  • Work with the media agency to plan, implement, optimise and measure the ROI of Above the Line media, including radio, Out of Home, Cinema
  • Analyse the performance of all media through the media agency to increase the efficiency of the paid media budget
  • Develop testing plans for creative, copy, messaging, format and landing pages to improve KPIs, working with internal teams to ensure brand consistency and optimise the user experience
  • Report on effectiveness of performance marketing activity
  • Lead the media agency and team to drive revenue growth and reduce customer acquisition costs, increasing profitability
  • Work with the CRM and eCommerce teams to optimise advertising spend based on customer data
  • Stay updated and lead the business with the latest trends and best practice in digital marketing and paid advertising, including evaluating new technologies, and any impacts from the wider macro-environment
  • Keep accurate records of costs and ROI across all paid advertising activity

FAQs

What is the role of the Paid Media Marketing Manager at Hollywood Bowl Group?

The Paid Media Marketing Manager will manage national paid advertising programs through a media agency, focusing on both digital and above-the-line advertising in the UK and Canada, while also optimizing ROI across various channels.

What are the key responsibilities of this position?

Key responsibilities include planning, implementing, optimizing, and measuring ROI of digital marketing campaigns, analyzing media performance, developing testing plans, reporting on marketing effectiveness, and collaborating with internal teams to improve customer experience.

What qualifications are required for this position?

Candidates should have a strong understanding and experience of paid marketing strategy, knowledge of digital advertising channels, experience in a fast-paced, multi-site business, strong analytical skills, and the ability to manage external agencies and budgets.

Are there any employee benefits offered for this role?

Yes, benefits include access to an Electric Vehicle scheme, annual performance bonus, holiday days, discounts on food, ongoing training, health cash plans, and enhanced parental leave benefits, among others.

What type of working culture can I expect?

The working culture at Hollywood Bowl Group is described as fast-paced, people-focused, and fun, fostering an environment of growth and innovation.

Is experience in a similar industry necessary for this job?

While experience in a similar role within a fast-paced, commercially focused multi-site business is preferred, the emphasis is on strong understanding and experience of paid marketing strategy and tactics.

Will I be expected to manage a team?

Yes, the Paid Media Marketing Manager will lead the media agency and collaborate with various internal teams to drive revenue growth and reduce customer acquisition costs.

How does this role contribute to the company's growth plans?

This role is integral to maximizing the efficiency of the paid media budget, driving revenue growth, and optimizing advertising spend based on customer data, all of which support the company's exciting expansion plans.

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Hollywood Bowl Group Plc

Lets Roll

Entertainment & Media
Industry
1001-5000
Employees
2010
Founded Year

Mission & Purpose

Bowling. Mini golf. Arcades and more. People across the UK come to us to celebrate their special days and enjoy their time off. If you can make every experience memorable for them and fun for you, this is the place to be. So, what’s it like to be part of the Hollywood Bowl Group? In three words: supported, family, fun. From our Team Members to Managers, everyone can thrive off of each other every single day. Working together to motivate, progress and make the best possible experience for our people and our customers. Our amazing teams are at the heart of our business, ensuring that through impeccable service, knowledge and a high-energy approach, our customer experience is the best it can be. However, our dedication doesn’t stop there. We are as passionate about our employees as we are about our customers. We build our teams with the most energetic and engaging individuals who share our values and are proud to be part of our culture. In return, we provide them with a fun and supportive environment with opportunities to develop a fulfilling and rewarding career.