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Paid Media Specialist

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  • Job
    Full-time
    Senior Level
  • Media & Journalism
  • Dallas

Requirements

  • Experience: Minimum of 5 years of experience in digital marketing with a focus on paid media campaigns across multiple platforms (Google Ads, Facebook/Instagram Ads, Email marketing, CTV/OTT, etc.).
  • Technical Skills: Proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, and other relevant tools. Experience with analytics tools like Google Analytics.
  • Analytical Skills: Strong ability to analyze data, derive insights, and make data-driven decisions to improve campaign performance.
  • Communication: Excellent verbal and written communication skills with the ability to present complex information clearly and effectively to clients and team members.
  • Creative Thinking: A creative mindset with the ability to develop innovative strategies and ad creatives that drive engagement and conversions.
  • Attention to Detail: Strong organizational skills and attention to detail to ensure accurate campaign execution and reporting.
  • Team Player: Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Responsibilities

  • Campaign Management: Develop, execute, and manage paid media campaigns on Google, Meta (Facebook and Instagram), Email, CTV/OTT, and other platforms.
  • Strategy Development: Collaborate with clients and internal teams to create comprehensive digital marketing strategies that align with business goals and target audience.
  • Performance Analysis: Monitor and analyze campaign performance, providing regular reports and insights to clients and internal stakeholders. Make data-driven recommendations for optimization.
  • Budget Management: Manage and allocate campaign budgets effectively to maximize ROI and meet client expectations.
  • Creative Collaboration: Work with the creative team to develop engaging and high-performing ad creatives that resonate with target audiences.
  • Platform Expertise: Stay up-to-date with the latest trends, best practices, and platform updates to ensure campaigns are cutting-edge and effective.
  • Client Communication: Maintain strong relationships with clients, providing exceptional service, and addressing any questions or concerns promptly.
  • Optimization: Continuously optimize campaigns through A/B testing, audience segmentation, bid adjustments, and other tactics to improve performance.

FAQs

What is the main responsibility of a Paid Media Specialist at Cumulus Media in Dallas?

The main responsibility of the Paid Media Specialist is to develop, execute, and manage paid media campaigns across various platforms such as Google, Meta (Facebook and Instagram), Email, and CTV/OTT, while also collaborating on digital marketing strategies and analyzing campaign performance.

What qualifications are required for the Paid Media Specialist position?

Candidates should have a minimum of 5 years of experience in digital marketing with a focus on paid media campaigns, proficiency in advertising platforms like Google Ads and Facebook Ads Manager, strong analytical skills, excellent communication skills, a creative mindset, attention to detail, and the ability to work collaboratively in a fast-paced environment.

What platforms will the Paid Media Specialist primarily work with?

The Paid Media Specialist will primarily work with Google, Meta (Facebook and Instagram), Email marketing, CTV/OTT, and other digital advertising platforms.

Are there any technical skills required for this role?

Yes, proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, and experience with analytics tools like Google Analytics is required.

What type of work environment can a candidate expect at Cumulus Media?

Candidates can expect to work in a vibrant and inclusive company culture, collaborating with a talented and passionate team in a fast-paced environment.

What are the key responsibilities besides campaign management?

Key responsibilities include strategy development, performance analysis, budget management, creative collaboration, client communication, and continuous campaign optimization.

What benefits does Cumulus Media offer for this position?

Cumulus Media offers a competitive salary, medical, dental and vision insurance, a 401K plan with company match, paid vacation and holidays, access to cutting-edge tools and technologies, career growth opportunities, and a vibrant company culture.

How does the Paid Media Specialist optimize campaigns?

The Paid Media Specialist optimizes campaigns through A/B testing, audience segmentation, bid adjustments, and making data-driven recommendations based on performance analysis.

What is the importance of communication skills for the Paid Media Specialist?

Excellent verbal and written communication skills are essential for presenting complex information clearly and effectively to clients and team members, as well as maintaining strong relationships with clients.

How does the role contribute to client satisfaction?

The role contributes to client satisfaction by providing exceptional service, addressing questions and concerns promptly, and delivering campaigns that align with client expectations and business goals.

Entertainment & Media
Industry
5001-10,000
Employees
1997
Founded Year

Mission & Purpose

Cumulus Media is a leading audio-first media and entertainment company that operates a wide network of radio stations across the United States, along with a robust digital platform and podcast network. Their ultimate mission is to deliver engaging, high-quality content that entertains, informs, and connects with audiences while providing innovative advertising solutions for businesses. The purpose of Cumulus Media is to harness the power of audio to influence and inspire listeners, foster community engagement, and drive business growth through targeted and effective media strategies. They aim to create memorable audio experiences that enrich the lives of their listeners and clients.