FAQs
What is the main responsibility of a Paid Media Specialist at Cumulus Media in Dallas?
The main responsibility of the Paid Media Specialist is to develop, execute, and manage paid media campaigns across various platforms such as Google, Meta (Facebook and Instagram), Email, and CTV/OTT, while also collaborating on digital marketing strategies and analyzing campaign performance.
What qualifications are required for the Paid Media Specialist position?
Candidates should have a minimum of 5 years of experience in digital marketing with a focus on paid media campaigns, proficiency in advertising platforms like Google Ads and Facebook Ads Manager, strong analytical skills, excellent communication skills, a creative mindset, attention to detail, and the ability to work collaboratively in a fast-paced environment.
What platforms will the Paid Media Specialist primarily work with?
The Paid Media Specialist will primarily work with Google, Meta (Facebook and Instagram), Email marketing, CTV/OTT, and other digital advertising platforms.
Are there any technical skills required for this role?
Yes, proficiency in using advertising platforms such as Google Ads, Facebook Ads Manager, and experience with analytics tools like Google Analytics is required.
What type of work environment can a candidate expect at Cumulus Media?
Candidates can expect to work in a vibrant and inclusive company culture, collaborating with a talented and passionate team in a fast-paced environment.
What are the key responsibilities besides campaign management?
Key responsibilities include strategy development, performance analysis, budget management, creative collaboration, client communication, and continuous campaign optimization.
What benefits does Cumulus Media offer for this position?
Cumulus Media offers a competitive salary, medical, dental and vision insurance, a 401K plan with company match, paid vacation and holidays, access to cutting-edge tools and technologies, career growth opportunities, and a vibrant company culture.
How does the Paid Media Specialist optimize campaigns?
The Paid Media Specialist optimizes campaigns through A/B testing, audience segmentation, bid adjustments, and making data-driven recommendations based on performance analysis.
What is the importance of communication skills for the Paid Media Specialist?
Excellent verbal and written communication skills are essential for presenting complex information clearly and effectively to clients and team members, as well as maintaining strong relationships with clients.
How does the role contribute to client satisfaction?
The role contributes to client satisfaction by providing exceptional service, addressing questions and concerns promptly, and delivering campaigns that align with client expectations and business goals.