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Paid Search Manager

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Merkle

24d ago

  • Job
    Full-time
    Mid & Senior Level
  • Sales & Business Development
    Marketing
  • Dubai
  • Quick Apply

AI generated summary

  • You need a Bachelor's degree, 3-5 years in paid search, analytics proficiency, strong SEM understanding, problem-solving skills, and the ability to adapt and communicate effectively.
  • You will manage client relationships, oversee account performance, train junior staff, develop strategies, ensure campaign success, and communicate effectively with teams and clients.

Requirements

  • Skills and Experience:
  • Bachelor’s degree (preference in Marketing, Data Analytics, or related field).
  • 3-5 years of paid search experience.
  • Proficiency in analytics platforms (e.g., Google Analytics, Adobe).
  • Hands-on experience managing online campaigns across various vendors (SA360, Google AdWords, & Bing Ads,) Yandex, Baidu & META are preferable, but not essential.
  • Strong understanding of SEM fundamentals.
  • SA360 certification is a plus.
  • Proficiency in MS Excel, Word, and PowerPoint.
  • What profile are we looking for:
  • Analytical Thinking: A Paid Search Manager needs to analyze data, identify trends, and make informed decisions based on performance metrics. Strong analytical skills are crucial for optimizing campaigns effectively.
  • Attention to Detail: Managing paid search campaigns involves handling numerous variables, from keyword bids to ad copy. Paying attention to small details ensures accuracy and prevents costly mistakes.
  • Adaptability: The digital landscape is dynamic, with frequent algorithm updates and industry shifts. A Paid Search Manager should adapt quickly to changes, staying ahead of trends and adjusting strategies accordingly.
  • Communication Skills: Effective communication is vital. You’ll interact with clients, team members, and stakeholders. Clear communication ensures everyone is aligned and understands campaign goals.
  • Problem-Solving: Paid search often presents challenges, such as low conversion rates or unexpected budget constraints. A skilled manager can troubleshoot issues, find solutions, and optimize performance.
  • Time Management: Juggling multiple campaigns, tasks, and deadlines requires excellent time management. Prioritizing effectively ensures timely execution and successful outcomes.
  • Collaboration: Paid search doesn’t operate in isolation. Collaborate with designers, developers, and account managers. Being a team player fosters creativity and holistic campaign success.
  • Strategic Thinking: Beyond tactical execution, a Paid Search Manager must think strategically. Understand client goals, align campaigns with business objectives, and drive long-term success.
  • Client Relationship Building: Building trust with clients is essential. Active listening, empathy, and responsiveness contribute to strong client relationships.
  • Curiosity and Learning Mindset: Stay curious about industry developments, new tools, and emerging trends. A hunger for learning ensures you remain at the forefront of paid search expertise.

Responsibilities

  • Lead quarterly/annual business reviews
  • Manage, train, and develop the team of account associates and senior associates
  • Monitor multiple account performance and ensure accurate targets are being achieved and ensure the health of the accounts
  • Own the relationship with our client stakeholders aiming for high client satisfaction and retention
  • Truly understand our clients brand and the their industry
  • Own the collaborative relationship with our platform partners
  • Be accountable for thought leadership activity both with the client and internally
  • Putting forward new topics of interest and championing creative strategic thinking
  • Ensuring effective communication internally & externally
  • Provides day to day implementation, optimisation and upload of client campaigns through direct input and supervising junior staff
  • Liaises with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas
  • Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
  • Coaches and develops junior staff, supervising their projects and day to day activities
  • Builds strong relationships across client services team and with client
  • Develops account strategy in partnership with client and PPC Director and is accountable for the execution of strategy and achievement of KPIs
  • Responsible for the operational success of accounts, ensures deliverables are met on time and on budget
  • Owns and manages the client strategy and plans key campaign efficiencies
  • Manages all day-to-day efforts and is the primary day-to-day SME voice to the client
  • Plans accounts and growth opportunities, working closely with the Account Directors
  • Builds strong relationships across Client Services and other channel teams

FAQs

What is the job title for this position?

The job title is Paid Search Manager.

Where is this job located?

The job is located in Dubai, United Arab Emirates.

What type of employment is this position?

This is a full-time position with a hybrid work model.

Who will the Paid Search Manager report to?

The Paid Search Manager will report to the Performance Media Associate Director.

What qualifications are required for this role?

A Bachelor’s degree in Marketing, Data Analytics, or a related field, along with 3-5 years of paid search experience, is required.

Is experience with specific analytics platforms important for this role?

Yes, proficiency in analytics platforms such as Google Analytics and Adobe, as well as hands-on experience managing online campaigns across various vendors, is important.

What are the key responsibilities of the Paid Search Manager?

Key responsibilities include leading and managing the implementation of Paid Search campaigns, maintaining client relationships, optimizing campaign performance, and coaching junior staff.

What skills are essential for success in this position?

Essential skills include analytical thinking, attention to detail, adaptability, communication skills, problem-solving, time management, collaboration, strategic thinking, client relationship building, and a curiosity and learning mindset.

Are there opportunities for career development within the company?

Yes, the company offers internal mobility and regional exposure across MENA, providing opportunities for career development.

What kind of benefits does the company offer?

The company offers a competitive financial package, family medical insurance, a flexible work environment, and a highly diverse and collaborative team spirit.

How can I apply for this position?

You can apply online by clicking on the “Apply” button. Your application will be reviewed against the requirements for the role.

Who should I contact for additional information about this position?

For additional information, you can contact Shahdan Zahran, the Regional Talent Acquisition Lead, at Shahdan.zahran@dentsu.com.

Merkle

Marketing & Advertising
Industry
10,001+
Employees
1971
Founded Year

Mission & Purpose

Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.