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Paid Search Team Lead

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Emma – The Sleep Company

1mo ago

  • Job
    Full-time
    Mid Level
  • Data
    Marketing
  • Quick Apply

AI generated summary

  • You need a Bachelor's in Marketing or related field, 3+ years in e-commerce PPC, budget management, analytics skills, and strong leadership with excellent communication abilities.
  • You will lead paid search campaigns across 24 markets, manage a high-performing team, optimize budgets, analyze performance, collaborate with teams, and stay informed on e-commerce trends.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3+ years of experience in e-commerce paid search marketing, with a proven track record of managing large-scale campaigns across multiple countries.
  • Strong proficiency in PPC platforms, particularly Google Ads and Bing Ads, with experience in international targeting and localization.
  • Demonstrated experience managing substantial budgets (tens of millions of euros) and achieving measurable results.
  • Excellent analytical and data-driven decision-making skills, with proficiency in analytics tools (e.g., Google Analytics, SEMrush, etc.).
  • Exceptional leadership and team management abilities, with a focus on developing talent and fostering a high-performance culture.
  • Strong communication skills, capable of collaborating effectively with cross-cultural teams and stakeholders.

Responsibilities

  • As the Paid Search Team Lead, you will be responsible for the strategic development and execution of our paid search campaigns across 24+ markets.
  • You will lead a talented team of paid search specialists, ensuring that campaigns are optimized for each region while effectively managing a significant (8-figure) advertising investment. Your insights and leadership will be crucial in enhancing our ROI and expanding our global reach.
  • Strategic Leadership: Develop and implement comprehensive paid search strategies tailored to various international markets, aligning with overall business objectives and local consumer behavior.
  • Team Management: Lead, mentor, and motivate a high-performing team of paid search specialists, fostering a culture of collaboration, innovation, and continuous learning.
  • Campaign Oversight: Manage the end-to-end execution of paid search campaigns across platforms such as Google Ads and Bing Ads, including keyword research, ad copy development, and bidding strategies.
  • Budget Management: Control and optimize a paid search budget of tens of millions of euros, ensuring effective allocation and maximizing return on investment across all markets.
  • Performance Analysis: Utilize advanced analytics tools to monitor and analyze campaign performance, generating insights to drive optimization and improve results across diverse regions.
  • Cross-Functional Collaboration: Work closely with regional marketing teams to ensure strategies and messaging are consistent and tailored to local market dynamics.
  • Data Science and Attribution: Working closely with attribution data scientists to refine multi touch and media mix attribution models.
  • Market Research: Stay abreast of global e-commerce trends, competitive landscapes, and emerging technologies to inform strategy and maintain a competitive edge.
  • Testing and Optimization: Implement A/B testing for ad creative, landing pages, and bidding strategies to identify and scale best practices across markets.
  • Reporting and Insights: Regularly communicate campaign performance, insights, and strategic recommendations to senior management and stakeholders.

FAQs

What is the main responsibility of the Paid Search Team Lead?

The Paid Search Team Lead is responsible for the strategic development and execution of paid search campaigns across 24+ markets, leading a team of paid search specialists to optimize campaigns and manage a significant advertising investment.

What qualifications are required for this position?

A Bachelor’s degree in Marketing, Business, or a related field, along with 3+ years of experience in e-commerce paid search marketing, is required. Proven experience in managing large-scale campaigns across multiple countries and substantial budgets is also necessary.

What platforms will I be working with in this role?

You will primarily work with PPC platforms, particularly Google Ads and Bing Ads, as well as analytics tools like Google Analytics and SEMrush.

Is experience with international markets important for this role?

Yes, strong proficiency in international targeting and localization in paid search marketing is essential for tailoring campaigns to various markets.

What kind of team dynamics can I expect in this role?

The role offers an opportunity to lead, mentor, and motivate a high-performing team while fostering a culture of collaboration, innovation, and continuous learning.

Will I be required to manage a budget?

Yes, you will be responsible for controlling and optimizing a paid search budget of tens of millions of euros, ensuring effective allocation and maximizing return on investment.

What type of analytics skills are required?

Excellent analytical and data-driven decision-making skills are required, with proficiency in tools such as Google Analytics and SEMrush.

Is there room for career growth in this position?

Yes, the company offers the opportunity to accelerate your career and grow together, along with the chance to work on exciting and challenging projects.

How does Emma support diversity and inclusion in the workplace?

Emma proudly celebrates diversity and is committed to promoting inclusion in the workplace, considering all qualified applicants for employment without regard to race, ethnicity, gender, or other identity factors.

Will I need to communicate with cross-cultural teams?

Yes, strong communication skills are necessary for collaborating effectively with cross-cultural teams and stakeholders.

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Emma – The Sleep Company

Awakening people to their full sleep potential. One night at a time.

Manufacturing & Electronics
Industry
1001-5000
Employees
2013
Founded Year

Mission & Purpose

We are Emma – The Sleep Company. We revolutionise sleep by pushing the boundaries of what technology can do for rest. Our aim is to awaken people's best by enhancing their sleep. We are one of Europe’s fastest-growing sleep innovation companies representing over 65 nationalities at our international offices in Frankfurt, Lisbon, Manila, and Mexico City. Our work culture is built on strong values promoting community, agility, and ownership. Growth and excellence in all areas are important to us, which is why we offer our team members opportunities to unlock their full potential professionally and personally. Emma proudly celebrates diversity. We are an equal opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability or age.