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Performance Marketing Lead

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bunq

2mo ago

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • Amsterdam

AI generated summary

  • You must excel in data analysis, SEA, SEO, app marketing, and digital platforms, with experience in multi-market growth strategies and substantial budget management.
  • You will drive user engagement and conversion through strategic online advertising, owning performance marketing efforts to showcase bunq's value to digital nomads.

Requirements

  • Proficient in data analysis and reporting, SEA, SEO, and digital marketing.
  • Familiar with multiple platforms (e.g., AdWords, Meta) and analytics tools (Google Analytics, Tableau, WebTrends, etc.).
  • Experience in attribution and media mix modeling.
  • Skilled in app marketing to drive installs and value-based bidding for lifetime value.
  • Knowledgeable in DSP and programmatic advertising.
  • Expertise in audience segmentation and hyper-local targeting.
  • Proven experience in a complex multi-market business, preferably within finance or banking, but we are open to all other sectors as long as you can articulate transferability and impact in prior roles.
  • Demonstrated success in a turnaround or start-up/scale-up environment is highly valued.
  • Proven record of managing substantial budgets and leading the development of multi-channel consumer growth strategies.
  • You are excited about the opportunity to lead bunq’s performance marketing strategy and make a tangible impact on our growth.

Responsibilities

  • You make a difference by answering the users search queries, engaging with them and demonstrating the value bunq brings, across all channels, to entice them to sign up for bunq to make their life easy as a digital nomad. You do that by taking ownership of:
  • Performance Marketing Lead and Strategy
  • Increase Awareness and Conversion Through Online Advertising

FAQs

What is the primary mission of bunq?

The primary mission of bunq is to Make Life Easy for digital nomads by providing a banking experience that fits their lifestyle.

What responsibilities does the Performance Marketing Lead have?

The Performance Marketing Lead is responsible for leading performance marketing strategy, increasing awareness and conversion through online advertising, and engaging with users to demonstrate the value bunq brings.

What qualifications are required for the Performance Marketing Lead position?

Candidates should be proficient in data analysis and reporting, SEA, SEO, digital marketing, and have experience with attribution and media mix modeling, as well as app marketing, DSP, programmatic advertising, and audience segmentation.

What type of prior experience is preferred for applicants?

Proven experience in a complex multi-market business, preferably within finance or banking, is preferred, but candidates from other sectors can apply if they can articulate the transferability and impact of their prior roles.

Is experience in a startup or scale-up environment valued?

Yes, demonstrated success in a turnaround or startup/scale-up environment is highly valued.

What are the salary and bonus potential for this position?

The salary for the Performance Marketing Lead position ranges between €100,000 - €117,500, with bonus potential based on the impact made.

What additional benefits does bunq offer?

Bunq offers monthly contributions to phone and internet bills, a MacBook for work, hybrid working conditions with digital nomad perks, covered travel expenses, delicious lunches prepared by in-house chefs, and an optional pension plan.

Is there an opportunity for professional development?

Yes, bunq provides opportunities for career growth through bunq Academy and offers a €1500 annual learning budget.

Are there any perks related to employee wellbeing?

Yes, employees can enjoy a massive discount with OneFit for their wellbeing.

What social activities does bunq organize for employees?

Bunq organizes Friday drinks, team events, and other celebrations to foster a social atmosphere among employees.

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bunq

We are bunq, bank of The Free. We're here to create a bank that helps our users save time, money and the environment.

Finance
Industry
501-1000
Employees
2012
Founded Year

Mission & Purpose

Bunq is a fintech company offering a digital banking platform designed to provide flexible, user-friendly financial services. They focus on empowering customers with features like easy account management, real-time transactions, and customizable banking solutions. Bunq's mission is to redefine banking by prioritizing user control and transparency, delivering a modern and innovative banking experience.