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Performance Marketing Specialist (Amazon)

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SharkNinja

23d ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Product
  • Mississauga

AI generated summary

  • You should have 3+ years in marketing, extensive Amazon media experience, knowledge of DSP and algorithms, strong analytical skills, and familiarity with AI/ML technologies.
  • You will lead Amazon media planning, collaborate with teams, optimize campaigns, analyze data, manage budgets, and communicate performance insights to enhance marketing strategies.

Requirements

  • Minimum 3 years Marketing/Media experience.
  • Extensive Performance Media experience is required including hands-on experience with Amazon search and DSP and a strong understanding of Amazon's algorithm and ranking factors.
  • Experience working with third party platforms such as Skai or Pacvue
  • Experience with non-amazon retail media such as search, programmatic, social, etc is a plus
  • 4-year degree in relevant field.
  • Strong analytical skills and ability to interpret data to drive strategic decision-making.
  • Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, AI, and ML, is desirable.
  • Experience managing external agency relationships and collaborating with cross-functional teams.
  • Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition.

Responsibilities

  • Collaborate on the Amazon media planning across campaigns/channels, lead collaboration sessions and weekly progress meetings with cross-functional and agency partners
  • Innovate campaign media strategy to support business priorities, category objectives, communications calendar, and commercial goals.
  • Partner with third party agency providers on 360 activation plan ideation and development. Create and iterate media scenarios grounded in data, research, consumer trends, and best practices to deliver on multiple objectives and budget sizes.
  • Act as a trusted partner and subject matter expert to the broader Amazon organization; representing media and our go to market investments while thinking outside the box
  • Constantly optimize the execution of all media plans for the SharkNinja Amazon brand through data-driven decisions and media technology
  • Proactively perform data analysis focused on improving media efficiency, understanding market trends, and monitoring competitive segments.
  • Effectively communicate media performance to internal stakeholders and leadership team
  • Project manage initiatives in alignment with media plan &quickly pivot to support requests.
  • Manage significant budgets across campaigns
  • Collaborate with Category Management, Commercial Analytics, and E-commerce teams to understand the broader impact of media delivery on sales channels.
  • Continue to stress test defined KPIs and identify new indicators for commercial success.
  • Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best as possible.

FAQs

What is the main purpose of the Performance Marketing Specialist role at SharkNinja Canada?

The main purpose is to positively impact people's lives by developing and delivering integrated media campaigns that create brand awareness, drive consumer engagement, and maximize commercial impact within the Canadian business unit.

What qualifications are required for the Performance Marketing Specialist position?

A minimum of 3 years of marketing/media experience, extensive performance media experience, a 4-year degree in a relevant field, strong analytical skills, and familiarity with future technologies are required.

What kind of experience is preferred for this role?

Preferred experience includes hands-on experience with Amazon search and DSP, working with third-party platforms like Skai or Pacvue, and familiarity with non-Amazon retail media.

Where is the Performance Marketing Specialist position located?

The position is based in Mississauga, ON.

What does the hybrid work model entail for this role?

The hybrid model requires the Performance Marketing Specialist to be in the office 3 days per week.

Who does the Performance Marketing Specialist report to?

The Performance Marketing Specialist reports to the Sales Director – Amazon Canada.

What skills are emphasized for this job?

Strong analytical skills, strategic decision-making abilities, experience in managing external agency relationships, and a results-oriented mindset are emphasized.

Is there a focus on diversity and inclusion at SharkNinja?

Yes, SharkNinja emphasizes that diversity, equity, and inclusion are vital to its global success, and they support associates in bringing their authentic selves to work.

How does SharkNinja value innovation in this role?

SharkNinja encourages employees to continually innovate and improve, aiming for progress over perfection and understanding that details make the difference.

What are the primary responsibilities of the Performance Marketing Specialist?

Responsibilities include collaborating on media planning, optimizing media execution, performing data analysis, and communicating media performance effectively to stakeholders.

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SharkNinja

Positively impacting people's lives every day in every home around the world.

Manufacturing & Electronics
Industry
1001-5000
Employees

Mission & Purpose

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. The company seeks to leverage its global, agile and cross-functional engineering know-how, product development and manufacturing expertise along with solutions-driven marketing to increase the efficiency, convenience and enjoyment of consumers’ daily tasks and improve everyday lives. SharkNinja has built two billion-dollar brands, Shark and Ninja, and has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.