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PR Account Executive – B2C Comms

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Hotwire

1mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    Media & Journalism
  • Frankfurt

AI generated summary

  • You need 1-3 years of PR experience, fluency in English and German, a passion for consumer and tech trends, strong media skills, and a team player attitude with a can-do mindset.
  • You will manage B2C client portfolios, create content, pitch stories, conduct media outreach, support client communications, and contribute to team brainstorming while ensuring timely delivery.

Requirements

  • 1-3 year’s work experience.
  • You’ll be very comfortable interacting in English at professional level (both written and spoken). You will also have the highest mastery of the German language (both written and spoken)
  • A deep understanding of PR.
  • A passion and interest for consumer lifestyle trends, media trends and influencer trends.
  • An understanding and passion for technology and how it shapes our society.
  • A strong ability to spot connections between trends, stories, and brands.
  • A real love for media. You’ll consume newspapers, blogs, and content in your personal and work life, reading widely.
  • A can-do attitude, knowing that no job is too big or too small.
  • A team player attitude, willing to muck in whenever and wherever needed.

Responsibilities

  • Media Mastery: Understand the media landscape, continuously learning to bring great value to your team and clients. Craft and build your understanding of what makes a great story and how to tell it.
  • Industry Awareness: Be the eyes and ears of your clients’ industries, ensuring your account teams are up to speed on sector developments.
  • Portfolio Management: Work across a portfolio of 4-6 B2C clients, generating results, meeting deadlines, and developing relationships with clients and the media.
  • Time Management: Be an expert at delivering work on different campaigns with different teams, showcasing impeccable time management skills.
  • Media Engagement: Generate results by pitching client stories to journalists and influencers. Arrange and staff media interviews and events.
  • Content Creation: Write content for various purposes, including pitches, press releases, blog entries, feature articles, and case studies.
  • Client Support: Develop client call agendas, take detailed notes, and map out action items post-call. Assist with clients’ social media accounts and deliver analytics reports.
  • Creative Contribution: Participate in team brainstorms to create new ideas for campaigns.
  • Communication: Use your impeccable communication skills to work effectively with clients, journalists, and colleagues.
  • Team Support: Support your team by looking for opportunities to get involved in ad hoc duties.

FAQs

What is the role of a PR Account Executive at Hotwire?

As a PR Account Executive at Hotwire, you will implement day-to-day communications activities, execute campaigns, and manage B2C client accounts, driving impactful results and supporting your team.

What qualifications are required for this position?

Candidates should have 1-3 years of work experience, be fluent in both German and English, possess a deep understanding of PR, and have a passion for consumer lifestyle, media, and technology trends.

How many clients will I be responsible for managing?

You will manage a portfolio of 4-6 B2C clients, ensuring the delivery of results and building relationships with both clients and the media.

Is prior experience with media engagement necessary?

While not explicitly required, familiarity with media engagement is important as you will be responsible for pitching client stories to journalists and influencers.

What kind of work environment can I expect at Hotwire?

Hotwire offers a fast-paced work environment focused on technology topics, with a strong emphasis on teamwork, flexibility, and professional development.

Are there growth opportunities within the company?

Yes, Hotwire promotes continuous learning and development through various initiatives, including training programs, international interactions, and opportunities for career progression.

Does Hotwire offer any unique benefits?

Yes, Hotwire offers unique benefits such as the Hotwire Sabbatical after four years of service, allowing you a paid break to recharge away from the office.

What qualities are important for a successful candidate?

Important qualities include a can-do attitude, strong communication skills, a team player mindset, and the ability to connect trends, stories, and brands effectively.

How does Hotwire support work-life balance?

Hotwire's Thoughtful Working philosophy offers flexibility in location, time, and career paths, contributing to a healthy work-life balance for employees.

Should I submit a cover letter with my application?

You should submit your CV in English and include a cover letter only if you believe it will make a significant difference in your application.

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Hotwire

Ignite Possibility - We're hiring!

Marketing & Advertising
Industry
201-500
Employees

Mission & Purpose

We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our people will ever work with. With specialists in everything from brand communications to ABM, we'll help you to achieve limitless success.

Culture & Values

  • One Team

    We are a global collective where diversity is embraced, and everyone belongs

  • Connected

    We are connected to each other and the world around us

  • Ambitious

    We pursue results and fuel action with drive and enthusiasm

  • Curious

    Our solutions, creativity and mindset lives in groundbreaking space

Benefits

  • Healthcare and wellness programs

  • Competitive pay, bonus programs and recognition

  • Community involvement and volunteering

  • Retirement plans and life insurance

  • Connecting globally thru travel and networking opportunities

  • Training and career development

  • Hybrid working with focus on outcomes

Article & News