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PR & Brand Marketing Manager

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Elder

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • London

AI generated summary

  • You need 5+ years of digital PR experience, proven campaign success, strong English skills, social media expertise, creativity, organization, independence, PR tools proficiency. Bonus for health industry knowledge and crisis communication experience.
  • You will develop and execute digital PR strategies, craft brand communications, and drive storytelling initiatives to enhance Elder's online presence and visibility through earned media channels.

Requirements

  • Minimum of 5 years of experience in PR, with a strong focus on digital PR, brand communications and Earned media
  • Proven track record of successfully managing PR campaigns and securing media coverage.
  • Excellent command of English - written and verbal communication skills.
  • Strong understanding of social media platforms and their role in PR and brand communications.
  • Ability to think creatively and strategically.
  • Strong organisational skills and attention to detail.
  • Ability to work independently and as part of a team.
  • Proficiency in PR and social media monitoring tools.
  • Preferred Experience / Nice to have:
  • Experience in the health or elder care industry.
  • Established a network of media contacts.
  • Experience with crisis communications.

Responsibilities

  • Digital PR:
  • Develop and implement digital PR strategies to enhance Elder's online presence and grow our Earned media reach.
  • Identify and engage with key opinion leaders within the contextually relevant sectors that would enhance Elder’s authority in this space.
  • Monitor and analyse PR performance metrics to optimise future campaigns.
  • Brand Communications:
  • Craft compelling content to shape Elder's brand communications across our website, paid and organic social media, press and all other earned media touchpoints
  • Ensure all brand communications are consistent with Elder’s voice and values.
  • Collaborate with the internal squads to integrate brand messaging across all marketing channels.
  • Work with content producers (internally and externally) to ensure consistency in our brand messaging
  • Storytelling:
  • Develop and execute storytelling strategies that resonate with our audience across organic channels.
  • Create and manage content calendars to ensure timely and relevant content delivery.
  • Utilize data and insights to refine and improve our storytelling approach.
  • PR & Earned Media:
  • Build and maintain strategic media relationships to increase Elder’s visibility.
  • Develop and pitch stories to relevant media outlets to drive traffic and brand awareness.
  • Prepare press releases, media kits, and other PR materials.
  • Develop strategies to grow earned media presence and coverage.
  • Monitor media coverage and report on the effectiveness of PR campaigns.
  • Leverage industry trends and news to position Elder as a thought leader in the sector.

FAQs

What are the key responsibilities of a PR & Brand Marketing Manager in this role?

The key responsibilities include developing digital PR strategies, crafting brand communications, storytelling, securing media coverage, and growing Elder's presence in Earned media.

What are the requirements for this position?

The requirements include a minimum of 5 years of experience in PR, proficiency in digital PR and brand communications, excellent English language skills, understanding of social media platforms, creativity, organisational skills, and proficiency in PR and social media monitoring tools.

What are some preferred experiences or nice-to-haves for this role?

Preferred experiences include a background in the health or elder care industry, an established network of media contacts, and experience in crisis communications.

What benefits are offered for this position?

Benefits include a competitive salary, stock options, holiday allowance, remote working opportunities, dental and health insurance, hybrid working, e-learning platform access, team social events, mentoring programmes, equipment provision, cycle-to-work scheme, and growth opportunities within a high-growth business.

Elder

Live-in care that connects you. The UK’s leading live-in care specialists, providing the alternative to the care home.

Science & Healthcare
Industry
51-200
Employees
2015
Founded Year

Mission & Purpose

Keeping older people connected to the things that matter most We are a leading introductory live-in care agency, helping older people get the care they need, in the place, they feel happiest – their own homes. At Elder, we believe life isn’t about how long you’re here for, it’s about how well it’s lived. It’s about getting the support you need without giving up your dignity. It’s about protecting your independence and making sure you’re able to choose the little things as you age – like what you have for dinner or watch on telly, right through to the big stuff, like where you call home. The problem: 97% of people say they don't want to end up in a care home and yet the vast majority of people receiving full-time care end up shoe-horned into a solution they never wanted. Often alone and lonely, surrounded by people they don't know. The solution: We're the alternative to residential care homes. We want your loved ones to be able to stay where they'll be happy, in their own home. They can stay where their memories are, sit in their garden, eat food they actually like, and are even able to keep their pets. All while their needs are being cared for by a vetted, experienced live-in carer, perfectly matched to their needs and personality. Elder is one of the fastest growing companies in Europe, and we have no intention of slowing down. We’re building the alternative to the care home across the UK & Europe and aim to reshape how society looks after its elderly.

Benefits

  • Sick Pay