FAQs
What are the main responsibilities of the PR & Influencer Marketing Manager?
The main responsibilities include developing and planning PR and influencer marketing strategies, identifying and analyzing suitable influencers and creators, negotiating contracts, coordinating PR events, and managing close relationships with journalists, influencers, and key stakeholders.
What qualifications are required for this position?
The position requires strong communication skills, creativity, digital affinity, entrepreneurial thinking, and a structured approach to work. A high level of service and customer orientation is also essential.
Is experience in public relations and influencer marketing required?
Yes, experience in public relations and influencer marketing is crucial for effectively managing strategies and partnerships in this role.
What skills are needed for effective analysis in this position?
Skills in analytical thinking, a strong affinity for numbers, and the ability to conduct coverage, influencer, and competitor analyses are needed for effective analysis in this position.
Will the PR & Influencer Marketing Manager coordinate with external agencies?
Yes, the manager will engage with, brief, and supervise agencies and other external service providers in collaboration with the Senior Manager and the Brand Team.
What language skills are necessary for the job?
Very good German and English skills in both spoken and written forms are required.
Is there a requirement for reporting in this role?
Yes, the role includes reporting on strategies, activities, and outcomes related to PR and influencer marketing efforts to key stakeholders and internal teams.
What role does creativity play in this position?
Creativity is essential for conceptualizing innovative PR and influencer marketing strategies that capture the audience's attention and effectively promote the defined brands.
Will the PR & Influencer Marketing Manager represent the company at events?
Yes, the manager will represent the company at national and international events, conferences, and important PR events.
What is the level of independence expected from the PR & Influencer Marketing Manager?
The role expects a self-reliant approach to work, with the manager being responsible for their strategic actions and decisions within the assigned brands.