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PR Manager

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M&G plc

2mo ago

  • Job
    Full-time
    Senior Level
  • Government & Politics
    Media & Journalism
  • Madrid
  • Quick Apply

AI generated summary

  • You need strong media liaison skills, fluency in English and Spanish, excellent communication, attention to detail, and the ability to manage multiple projects while building relationships.
  • You will implement media strategies, engage with Spanish press, write communications, organize training, respond to inquiries, and evaluate media coverage across European projects.

Requirements

  • Proven experience of day-to-day media liaison, and confidence in dealing with and briefing journalists in all formats – face-to-face, orally and in writing.
  • A broad range of media relation skills, including drafting press releases, event organisation, dealing with journalists’ queries, acting as a spokesperson.
  • Strong written and oral communication skills.
  • Fluent in Spanish and in English
  • Translation of short pieces of commentaries and content (ie. press releases)
  • The ability to assimilate complex financial and organisational information.
  • Journalistic skills including drafting feature articles, identifying potential stories etc.
  • Well organised with good time management skills. Able to manage multiple projects.
  • Attention to detail and accuracy.
  • Understanding of media measurement and evaluation techniques.
  • Adapts to changing circumstances and new priorities.
  • Goes out of the way to build excellent relationships at all levels.

Responsibilities

  • As a member of the European Media team working in the wider Global Media team, contribute to the development and implementation of the Media Relation strategy in Continental Europe, assist the team in the activation of European projects and in elevating asset management stories across European markets to showcase our strategy, ambition and investment capabilities.
  • With the direction of the Senior Media Relations Manager, devise and implement the day-to-day Media Relation strategy in Spain in the trade, regional, national, and broadcast media with the support of the PR agency to proactively promote M&G’s business and expertise in the Spanish press - identifying potential stories and news hooks and leading media engagement.
  • Liaise with all departments across your business area – both external and internal facing – to identify media and broader corporate opportunities and risks and advise on mitigations.
  • Contribute to the development of a wider programme of proactive corporate campaigning in relation to the business, national, regional and trade press.
  • Organise media training where necessary.
  • Write press releases, briefings, reactive Q&As and other communication materials.
  • Help to organise and attend as necessary: interviews, visits, and events.
  • Working with the Media Relations Manager to understand and identify the potential wider impact of issues and develop responses to media issues.
  • Respond efficiently to media enquiries, developing strategies and lines to take.
  • Work with the wider Corporate Affairs team on and to deliver specific pan European projects and activities as directed by the Media Relations Manager or Senior Media Relations Manager.
  • Work with colleagues within Corporate Affairs and across the wider business to support and promote the activities of the Department.
  • Evaluate the success of media activity by reviewing coverage generated for each project or campaign or associated KPIs and contributing to broader evaluation metrics.

FAQs

What is the primary focus of the PR Manager role at M&G?

The primary focus of the PR Manager role is to build and manage M&G's reputation in Pan European media, particularly concentrating on media activity in Spain.

What languages are required for this position?

Fluency in both Spanish and English is required for this position.

What key accountabilities does the PR Manager have?

Key accountabilities include contributing to the Media Relation strategy, managing day-to-day media relations in Spain, writing press materials, organizing media training, responding to media inquiries, and collaborating on pan-European projects.

Is previous media experience necessary for this role?

Yes, proven experience with day-to-day media liaison and dealing with journalists is essential.

What kind of skills are emphasized for the PR Manager position?

Key skills include strong written and oral communication, the ability to manage multiple projects, attention to detail, adaptability, and excellent relationship-building skills.

Will the PR Manager be involved in crisis communication?

Yes, the PR Manager will be required to identify and manage reputational risks and corporate issues of public interest.

Are flexible working arrangements available for this role?

Yes, M&G offers flexible working arrangements for this role.

Does the role require collaboration with other teams?

Yes, the PR Manager will liaise with various departments within the business to identify media opportunities and risks.

Is experience with media measurement and evaluation necessary?

Yes, an understanding of media measurement and evaluation techniques is required.

How does M&G approach diversity and inclusion?

M&G values a diverse workforce and inclusive culture, actively seeking to attract, promote, and retain exceptional individuals from various backgrounds.

Finance
Industry
5001-10,000
Employees
1901
Founded Year

Mission & Purpose

M&G plc is an international savings and investments business, managing money for around 5 million retail customers and more than 800 institutional clients in 28 markets. As at 30 June 2022, we had £348.9 billion of assets under management and administration. Our purpose is to help people manage and grow their savings and investments, responsibly. With a heritage dating back more than 170 years, M&G plc has a long history of innovation in savings and investments, combining asset management and insurance expertise to offer a wide range of solutions. We serve our retail and savings customers under the M&G Wealth and Prudential brands in the UK and Europe, and under the M&G Investments brand for asset management clients globally.