FAQs
What is the primary responsibility of the Product Manager for Digital Products & Platform?
The primary responsibility is to grow the Digital business channel for ABML through internet and mobile trading platforms by generating and sourcing quality leads for opening Demat and Trading accounts and increasing the online customer base through various digital marketing campaigns.
What are the key challenges associated with this role?
Key challenges include ensuring the quality, quantity, and cost of leads generated, monitoring conversions closely, visits to the call center for performance monitoring, and staying updated on the latest digital platforms for effective campaign strategies.
What are the main key result areas (KRAs) for this position?
The main KRAs include strategizing and planning digital campaigns, executing and managing digital campaigns, monitoring and optimizing campaigns, and improving the performance of digital assets and the online eKYC journey.
How often will I need to analyze lead performance?
You will need to monitor lead performance on a daily to hourly basis to maintain conversion ratios and assess campaign effectiveness.
Will I be required to collaborate with external agencies for digital campaigns?
Yes, you will need to evaluate, hire, and maintain relationships with skilled agencies for executing paid campaigns, creative designing, and creating digital assets.
Is training provided for the call center staff?
Yes, part of the role includes providing training and guidance to call center staff to improve their sales pitch and performance.
How does this position contribute to the overall digital marketing strategy?
This position contributes by strategizing digital campaigns, executing them according to an approved plan, optimizing lead quality and conversions, and improving the customer acquisition process.
What qualifications are needed for this role?
While the specific qualifications are not detailed in the description, strong experience in digital marketing, data analysis, project management, and knowledge of financial products would be essential for this role.
Will there be opportunities for continuous learning in this role?
Yes, the role requires ongoing research into upcoming digital platforms and strategies, thereby providing continuous learning opportunities.
How important is the analysis of customer behavior in this position?
Analyzing customer behavior is crucial as it helps to optimize the account opening journey, improve digital assets, and inform campaign strategies based on customer trends.