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Product Manager II, Creative Optimization and Reporting

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Uber

3mo ago

  • Job
    Full-time
    Junior Level
  • Data
    Product
  • United Kingdom, +6
    Remote

AI generated summary

  • You need a Bachelor's in CS/EE, 2+ years in product roles, understanding of optimization ML, strong analysis skills, and experience with cross-functional teams and project prioritization.
  • You will optimize creative messages across channels, build reporting systems, drive cross-functional teams, and use data for product refinement while communicating insights and plans effectively.

Requirements

  • Bachelor's degree in Computer Science, Electrical Engineering with at least 2 years of experience in a Product role building high impact scalable platforms focused on optimization problems in the digital advertising / communications space.
  • A good understanding of ranking and decisioning systems and explore-exploit based ML models used to prioritize creatives and content in marketing communications to end users.
  • Basic understanding of how different communication channels (Email, Push, SMS) work.
  • Strong hypothesis building and problem solving skills. Is comfortable getting their hands dirty with large amounts of data and running independent analysis. Should enjoy and succeed at working with PhD level scientists.
  • Has prior experience prioritizing projects across multiple stakeholders based on business impact, creating product roadmaps, and communicating product vision and results to leadership and stakeholders.
  • Experience with working with cross functional teams such as Engineering, Applied Science and Analysts.
  • Demonstrated experience working collaboratively in cross-functional teams. Passion for learning new technologies, domains, and challenging the status quo.
  • Grit, drive and a strong feeling of ownership coupled with collaboration.

Responsibilities

  • Work with our Marketing, Product and Operations teams to understand and define creative and message optimization use cases across multiple channels.
  • Build ranking and decisioning systems for marketing communications to our end users.
  • Build reporting platforms at Uber scale to measure the impact of the optimizations.
  • Understand how our end-users interact with different channels (Push, SMS, Email).
  • Understand Uber's core product (app and web) and the nuances of each channel to make sure our platforms reliably deliver each message on time to ensure delightful and relevant customer experiences.
  • Use data to prioritize high impact initiatives across multiple stakeholders.
  • Drive a cross-functional team of Engineers, Data Scientists and Analysts to set qualitative objectives and quantitative goals and ship quality products.
  • Develop a vision and roadmap, plan deliverables, design, and launch products.
  • Clearly communicate plans, insights, data, and results to executives, other product teams, cross-functional teams such as marketing, operations, finance.
  • Evangelize the platforms within global organizations including marketing, ops, product.
  • Monitor and measure launched products and use data for product refinement.

FAQs

What is the primary focus of the Product Manager II role in Creative Optimization and Reporting?

The primary focus of this role is to optimize marketing communications through decisioning systems and explore-exploit ML models to improve user engagement across various channels.

What qualifications are necessary for applying to this position?

Candidates should have a Bachelor's degree in Computer Science or Electrical Engineering and at least 2 years of experience in a Product role focused on optimization in the digital advertising or communications space.

What kind of teams will the Product Manager collaborate with?

The Product Manager will collaborate with Marketing, Product, Operations, Engineering, Data Science, and Analyst teams.

What skills are crucial for success in this role?

Strong analytical and problem-solving skills, the ability to work with large amounts of data, experience in prioritizing projects, and effective communication skills are crucial for success in this role.

Is prior experience in marketing communications required?

While it is not explicitly required, a good understanding of ranking and decisioning systems, as well as explore-exploit based ML models in marketing communications, is essential.

Are there specific tools or technologies relevant to this role?

Yes, a basic understanding of technologies like Kafka, Hadoop, or Hive, as well as familiarity with the iOS/Android ecosystem, is preferred.

What are the preferred qualifications for this position?

Preferred qualifications include a Master's degree in Computer Science or Engineering and/or an MBA, alongside a solid understanding of creative and content optimization problems in the Digital Advertising or CRM space.

What kind of impact will the Product Manager have in this role?

The Product Manager will drive high-impact initiatives that optimize user engagement through personalized interactions, directly affecting Uber's marketing effectiveness and user experience.

Will I be responsible for data analysis in this role?

Yes, the role involves working with large amounts of data, running independent analyses, and using insights to prioritize high-impact initiatives.

What is the expected outcome of the projects led by the Product Manager?

The expected outcome includes the successful launch of products that enhance marketing communications, with measurable impacts on user engagement and business results.

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Uber

We reimagine the way the world moves for the better.

Technology
Industry
10,001+
Employees
2009
Founded Year

Mission & Purpose

We are Uber. The go-getters. The kind of people who are relentless about our mission to help people go anywhere and get anything and earn their way. Movement is what we power. It’s our lifeblood. It runs through our veins. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. For all the ways you want to earn. Across the entire world. In real time. At the incredible speed of now. The idea for Uber was born on a snowy night in Paris in 2008, and ever since then our DNA of reimagination and reinvention carries on. We’ve grown into a global platform powering flexible earnings and the movement of people and things in ever expanding ways. We’ve gone from connecting rides on 4 wheels to 2 wheels to 18-wheel freight deliveries. From takeout meals to daily essentials to prescription drugs to just about anything you need at any time and earning your way. From drivers with background checks to real-time verification, safety is a top priority every single day. At Uber, the pursuit of reimagination is never finished, never stops, and is always just beginning.

Culture & Values

  • Go get it

    Bring the mindset of a champion. Our ambition is what drives us to achieve our mission. How we define a champion mindset isn’t based on how we perform on our best days, it’s how we respond on the worst days. We hustle, embrace the grind, overcome adversity, and play to win for the people we serve. Because it matters.

  • Trip obsessed

    Make magic in the marketplace. The trip is where the marketplace comes to life. The earner, rider, eater, carrier and merchant are the people who connect in our marketplace - and we see every side. This requires judgment to make difficult trade-offs, blending algorithms with human ingenuity, and the ability to create simplicity from complexity. When we get the balance right for everyone, Uber magic happens.

  • Build with heart

    We care. We work at Uber because our products profoundly affect lives and we care deeply about our impact. Putting ourselves in the shoes of the people who connect in our marketplace helps us build better products that positively impact our communities and partners. Our care drives us to perfect our craft.

  • Stand for safety

    Safety never stops. We embed safety into everything we do. Our relentless pursuit to make Uber safer for everyone using our platform will continue to make us an industry leader for safety. We know the work of safety never stops, yet we can and will challenge ourselves to always be better for the communities we serve.

  • See the forest and the trees

    Know the details that matter. Building for the intersection of the physical and digital worlds at global scale requires seeing the big picture and the details. Knowing the important details can change the approach, and small improvements can compound into enormous impact over time.

  • One Uber

    Bet on something bigger. It’s powerful to be a part of something bigger than any one of us, or any one team. That’s why we work together to do what’s best for Uber, not the individual or team. We actively support our teammates, and they support us - especially when we hit the inevitable bumps in the road. We say what we mean, disagree and commit, and celebrate our progress, together.

  • Great minds don't think alike

    Diversity makes us stronger. We seek out diversity. Diversity of ideas. Identity. Ethnicity. Experience. Education. The more diverse we become, the more we can adapt and ultimately achieve our mission. When we reflect the incredible diversity of the people who connect on our platform, we make better decisions that benefit the world.

Benefits

  • Comprehensive Healthcare

  • Flexible Work

  • Uniquely Uber

  • Health & Wellness