FAQs
What is the primary role of the Product Marketing Manager at Hoxton Capital Management?
The primary role of the Product Marketing Manager is to develop and execute a comprehensive product marketing strategy for our wealth management app, including go-to-market plans, customer research, and engagement initiatives to drive product adoption.
What qualifications are required for the Product Marketing Manager position?
Candidates are expected to have 3 to 6 years of experience in various aspects of marketing, strong analytical skills, and a proven ability to collaborate with cross-functional teams. Experience in Consumer Tech, Consumer Goods, Internet, and other B2C industries is also preferred.
Is experience in consumer-focused industries necessary for this role?
Yes, experience in Consumer Tech, Consumer Goods, Internet, and other B2C industries is preferred for this position.
What types of skills will be utilized in this position?
The role will require strong analytical skills, creativity, solution-oriented thinking, and the ability to develop innovative strategies and marketing plans based on data-driven insights.
Will the Product Marketing Manager collaborate with other teams?
Yes, the Product Marketing Manager will collaborate closely with cross-functional teams, including product, customer services, marketing, and design, to fuel product adoption and drive successful product launches.
What kind of work environment can the Product Marketing Manager expect?
The work environment is described as fast-paced and dynamic, requiring the ability to adapt to changing business needs and hit the ground running.
What are some of the responsibilities associated with this role?
Responsibilities include developing product marketing strategies, executing go-to-market plans, conducting audience research, creating user onboarding materials, and establishing relationships with key influencers and media outlets.
Is there a focus on customer understanding in this role?
Yes, the role emphasizes unpacking customer understanding through audience research to gain insights into user motivations and behaviors.
What is the job ID for the Product Marketing Manager position?
The job ID for the Product Marketing Manager position is 220.