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Product Marketing Manager

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  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • Dubai

Requirements

  • 3 to 6 years of experience in various aspects of marketing, including branding, positioning, targeted outreach, strategy, go-to-market strategy, campaigns, advocacy, events, and communication.
  • Proven ability to work seamlessly with cross-functional teams, including product, user experience, design, marketing, and leadership, to drive product roadmaps, strategy, and execution.
  • Experience in creating and executing innovative strategies and marketing plans that drive awareness, engagement, and product adoption.
  • Strong analytical skills with an eye for actionable, data-driven insights to shape product and marketing strategy.
  • Experience in Consumer Tech, Consumer Goods, Internet, and other B2C industries is preferred.

Responsibilities

  • Develop a comprehensive Product Marketing Strategy from inception, shaping the market presence of our wealth management app.
  • Lead the definition and execution of product go-to-market plans, ensuring strategic alignment with company goals.
  • Relentlessly strive to unpack customer understanding through audience research, ensuring a deep understanding of user motivations and behaviors.
  • Create and execute a playbook for introducing users to new and existing features, utilizing in-app communications, campaigns, and other key communication opportunities to drive retention and engagement.
  • Collaborate closely with cross-functional teams, including product, customer services, marketing, and design, to fuel product adoption, develop go-to-market strategies, and drive successful product launches.
  • Demonstrate adaptability to meet dynamic business requirements, including but not limited to copywriting, enhancing onboarding conversion rates, devising content strategies, and managing email/push and distribution activities.
  • Establish and maintain relationships with key influencers, partners, and media outlets to increase app awareness and credibility.

FAQs

What is the primary role of the Product Marketing Manager at Hoxton Capital Management?

The primary role of the Product Marketing Manager is to develop and execute a comprehensive product marketing strategy for our wealth management app, including go-to-market plans, customer research, and engagement initiatives to drive product adoption.

What qualifications are required for the Product Marketing Manager position?

Candidates are expected to have 3 to 6 years of experience in various aspects of marketing, strong analytical skills, and a proven ability to collaborate with cross-functional teams. Experience in Consumer Tech, Consumer Goods, Internet, and other B2C industries is also preferred.

Is experience in consumer-focused industries necessary for this role?

Yes, experience in Consumer Tech, Consumer Goods, Internet, and other B2C industries is preferred for this position.

What types of skills will be utilized in this position?

The role will require strong analytical skills, creativity, solution-oriented thinking, and the ability to develop innovative strategies and marketing plans based on data-driven insights.

Will the Product Marketing Manager collaborate with other teams?

Yes, the Product Marketing Manager will collaborate closely with cross-functional teams, including product, customer services, marketing, and design, to fuel product adoption and drive successful product launches.

What kind of work environment can the Product Marketing Manager expect?

The work environment is described as fast-paced and dynamic, requiring the ability to adapt to changing business needs and hit the ground running.

What are some of the responsibilities associated with this role?

Responsibilities include developing product marketing strategies, executing go-to-market plans, conducting audience research, creating user onboarding materials, and establishing relationships with key influencers and media outlets.

Is there a focus on customer understanding in this role?

Yes, the role emphasizes unpacking customer understanding through audience research to gain insights into user motivations and behaviors.

What is the job ID for the Product Marketing Manager position?

The job ID for the Product Marketing Manager position is 220.

Hoxton Capital Management provides unparalleled personal financial advice to expatriate clients living globally

Finance
Industry
201-500
Employees
2018
Founded Year

Mission & Purpose

Hoxton Capital Management provides unparalleled personal financial advice to expatriate clients living globally. Hoxton Capital Management is a borderless, independent financial advisory consultancy, unrelenting in its commitment to safeguarding your financial future. Founded by UK-qualified financial advisers, Hoxton Capital Management offers a fresh approach with dynamic energy that sets it apart from its competitors in the offshore marketplace. Investing with Hoxton Capital Management Hoxton Capital Management offers financial support across three stages: - Wealth Creation - Wealth Protection - Wealth Preservation Hoxton Capital Management provides unparalleled personal financial advice to expatriate clients living globally. Tailored Financial Service Offering Wealth Creation - Securing your future. - Thinking Ahead - Pension and Savings Plans - Property Investment - Competitive Solutions for Money Transfers - Investment Optimisation - Tax Efficient Growth Wealth Protection - Ensuring your family is always protected. - Life Insurance - Wills and Lasting Power of Attorney - Offshore Bank Accounts - Portfolio Review Wealth Preservation - Preserve for future generations. - Investment Reviews and Recommendations - Maximise Investment Returns CONTACT HOXTON CAPITAL TODAY TO FIND OUT HOW OUR TEAM OF HIGHLY QUALIFIED CONSULTANTS CAN HELP YOU.