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Product Marketing Manager

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  • Job
    Full-time
    Mid & Senior Level
  • Dubai

Requirements

  • 3 to 6 years of experience in various aspects of marketing, including branding, positioning, targeted outreach, strategy, go-to-market strategy, campaigns, advocacy, events, and communication.
  • Proven ability to work seamlessly with cross-functional teams, including product, user experience, design, marketing, and leadership, to drive product roadmaps, strategy, and execution.
  • Experience in creating and executing innovative strategies and marketing plans that drive awareness, engagement, and product adoption.
  • Strong analytical skills with an eye for actionable, data-driven insights to shape product and marketing strategy.
  • Experience in Consumer Tech, Consumer Goods, Internet, and other B2C industries is preferred.

Responsibilities

  • Develop a comprehensive Product Marketing Strategy from inception, shaping the market presence of our wealth management app.
  • Lead the definition and execution of product go-to-market plans, ensuring strategic alignment with company goals.
  • Relentlessly strive to unpack customer understanding through audience research, ensuring a deep understanding of user motivations and behaviors.
  • Create and execute a playbook for introducing users to new and existing features, utilizing in-app communications, campaigns, and other key communication opportunities to drive retention and engagement.
  • Collaborate closely with cross-functional teams, including product, customer services, marketing, and design, to fuel product adoption, develop go-to-market strategies, and drive successful product launches.
  • Demonstrate adaptability to meet dynamic business requirements, including but not limited to copywriting, enhancing onboarding conversion rates, devising content strategies, and managing email/push and distribution activities.
  • Establish and maintain relationships with key influencers, partners, and media outlets to increase app awareness and credibility.

FAQs

What is the primary focus of the Product Marketing Manager role at Hoxton Capital Management?

The primary focus is to drive the success of our wealth management app by developing a comprehensive product marketing strategy, executing go-to-market plans, and enhancing user engagement and retention.

What qualifications are required for the Product Marketing Manager position?

The role requires 3 to 6 years of experience in various aspects of marketing and a proven ability to work with cross-functional teams to drive product strategies and execution.

What type of work environment can I expect in this role?

You can expect a fast-paced and dynamic work environment within a small, scrappy, and ever-evolving team that values innovation, adaptability, and a proactive approach.

How important is data analysis in this position?

Strong analytical skills are crucial as the role requires utilizing data-driven insights to shape product and marketing strategies.

Will I have the opportunity to collaborate with other teams?

Yes, the position involves close collaboration with cross-functional teams including product, customer services, marketing, and design.

What kind of experience is preferred for this job?

Experience in Consumer Tech, Consumer Goods, Internet, and other B2C industries is preferred.

Is there a specific audience research approach expected in the role?

Yes, the role entails conducting audience research to gain a deep understanding of user motivations and behaviors.

What activities will I be involved in to increase product adoption?

You will be involved in creating and executing playbooks for user engagement, managing campaigns, and utilizing in-app communications to drive retention and engagement.

Are relationship-building skills important for this role?

Yes, establishing and maintaining relationships with key influencers, partners, and media outlets is important to increase app awareness and credibility.

What are some key responsibilities of the Product Marketing Manager?

Key responsibilities include developing product marketing strategies, executing go-to-market plans, conducting audience research, collaborating with cross-functional teams, and enhancing user engagement through various communication methods.

Hoxton Capital Management provides unparalleled personal financial advice to expatriate clients living globally

Finance
Industry
201-500
Employees
2018
Founded Year

Mission & Purpose

Hoxton Capital Management provides unparalleled personal financial advice to expatriate clients living globally. Hoxton Capital Management is a borderless, independent financial advisory consultancy, unrelenting in its commitment to safeguarding your financial future. Founded by UK-qualified financial advisers, Hoxton Capital Management offers a fresh approach with dynamic energy that sets it apart from its competitors in the offshore marketplace. Investing with Hoxton Capital Management Hoxton Capital Management offers financial support across three stages: - Wealth Creation - Wealth Protection - Wealth Preservation Hoxton Capital Management provides unparalleled personal financial advice to expatriate clients living globally. Tailored Financial Service Offering Wealth Creation - Securing your future. - Thinking Ahead - Pension and Savings Plans - Property Investment - Competitive Solutions for Money Transfers - Investment Optimisation - Tax Efficient Growth Wealth Protection - Ensuring your family is always protected. - Life Insurance - Wills and Lasting Power of Attorney - Offshore Bank Accounts - Portfolio Review Wealth Preservation - Preserve for future generations. - Investment Reviews and Recommendations - Maximise Investment Returns CONTACT HOXTON CAPITAL TODAY TO FIND OUT HOW OUR TEAM OF HIGHLY QUALIFIED CONSULTANTS CAN HELP YOU.