FAQs
What is the primary focus of the Product Marketing Manager role at Hoxton Capital Management?
The primary focus is to drive the success of our wealth management app by developing a comprehensive product marketing strategy, executing go-to-market plans, and enhancing user engagement and retention.
What qualifications are required for the Product Marketing Manager position?
The role requires 3 to 6 years of experience in various aspects of marketing and a proven ability to work with cross-functional teams to drive product strategies and execution.
What type of work environment can I expect in this role?
You can expect a fast-paced and dynamic work environment within a small, scrappy, and ever-evolving team that values innovation, adaptability, and a proactive approach.
How important is data analysis in this position?
Strong analytical skills are crucial as the role requires utilizing data-driven insights to shape product and marketing strategies.
Will I have the opportunity to collaborate with other teams?
Yes, the position involves close collaboration with cross-functional teams including product, customer services, marketing, and design.
What kind of experience is preferred for this job?
Experience in Consumer Tech, Consumer Goods, Internet, and other B2C industries is preferred.
Is there a specific audience research approach expected in the role?
Yes, the role entails conducting audience research to gain a deep understanding of user motivations and behaviors.
What activities will I be involved in to increase product adoption?
You will be involved in creating and executing playbooks for user engagement, managing campaigns, and utilizing in-app communications to drive retention and engagement.
Are relationship-building skills important for this role?
Yes, establishing and maintaining relationships with key influencers, partners, and media outlets is important to increase app awareness and credibility.
What are some key responsibilities of the Product Marketing Manager?
Key responsibilities include developing product marketing strategies, executing go-to-market plans, conducting audience research, collaborating with cross-functional teams, and enhancing user engagement through various communication methods.