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Product Marketing Manager, EV

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EnergyHub

Aug 2

Applications are closed

  • Job
    Full-time
    Senior (5-8 years)
  • Brooklyn

Requirements

  • 5+ years of experience in product marketing, preferably in the technology, energy, or automotive industry
  • Strong understanding of product marketing principles, strategies, and tactics
  • Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging
  • Demonstrated experience in developing impactful marketing collateral, including sales enablement materials, presentations, and web content
  • Proven ability to work cross-functionally and collaborate with teams such as product management, sales, client success, and engineering
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
  • Passion for sustainability, renewable energy, and driving positive environmental impact
  • Expertise in Microsoft Excel, PowerPoint

Responsibilities

  • Become an expert on our customers and the challenges they face around EV adoption and how our solutions solve their grid needs
  • Disseminate and evangelize our customer insights across the company
  • Craft compelling messaging and EV solution-level narratives that align with our company positioning to target utilities, EV drivers, and auto OEMs.
  • Understand and support our Sales, Marketing, Product and Customer Success teams; train them on the problems we solve for our buyers and users of our EV solution
  • Lead the creation of compelling and persuasive product marketing collateral, including sales enablement materials, product fact sheets, presentations, website content, and case studies highlighting our EV solution.
  • Support the development and execution of go-to-market plans for new EV solution launches and features, including pricing strategies, promotional activities, and sales enablement.
  • Conduct competitive analysis to identify EV market trends, positioning strategies, and opportunities for differentiation. Utilize insights to inform marketing strategies and messaging.
  • Inform the content roadmap with EV audience insights. Work with Brand Marketing to ensure consistent messaging across channels and to develop content for events
  • Collaborate with cross-functional teams to ensure the company deeply understands the full scope of our audiences's challenges. Collaborate with Product, Sales, Client Success, Market Development and Marketing to gather product information, conduct market research, and refine messaging and positioning.
  • Measure and analyze the effectiveness of EV-specific product marketing initiatives, track key performance indicators, and provide actionable insights and recommendations for continuous improvement.
  • Other duties as assigned

FAQs

What experience is required for this position?

The ideal candidate should have 5+ years of experience in product marketing, preferably in the technology, energy, or automotive industry.

Is previous experience in the electric utility or automotive industry necessary?

While it's strongly preferred, experience in the electric utility or automotive industry is not mandatory but is advantageous.

What skills are essential for this role?

Strong analytical skills, excellent written and verbal communication, project management abilities, and expertise in Microsoft Excel and PowerPoint are essential.

What types of projects will I be managing in this role?

You will lead cross-functional projects, develop go-to-market plans for new EV solutions, create marketing collateral, and conduct market research.

Will I need to collaborate with other teams?

Yes, collaboration with Sales, Marketing, Product, Customer Success, and other teams will be key to understanding customer challenges and refining messaging.

What responsibilities will I have in terms of market analysis?

You will conduct competitive analysis, identify market trends, and inform marketing strategies based on insights gathered.

What are some of the key performance indicators I will be tracking?

You will measure and analyze the effectiveness of EV-specific product marketing initiatives and provide actionable insights for continuous improvement.

What type of content will I be expected to create?

You will create product marketing collateral including sales enablement materials, product fact sheets, presentations, website content, and case studies.

What kind of company culture does EnergyHub promote?

EnergyHub values collaboration, team culture, and employee satisfaction, hosting events like happy hours and holiday parties to foster a positive work environment.

What benefits does EnergyHub offer?

EnergyHub offers a generous benefits package including 100% paid medical for employees, a 401(k) with employer match, flexible scheduling, gym subsidies, and more.

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EnergyHub

EnergyHub empowers utilities and their customers to create a clean, distributed energy future.

Technology
Industry
51-200
Employees
2007
Founded Year

Mission & Purpose

EnergyHub is a software technology company based in New York, NY. EnergyHub's platform lets consumers turn their smart thermostats, electric vehicles, EV charging equipment, energy storage systems, solar inverters, water heaters and more into virtual power plants that keep the grid reliable and enable higher penetration of solar and wind power. We work on technology that already provides energy and cost savings to more than a million people through partnerships with the most exciting companies in the 'internet of things.'​ EnergyHub is an independent subsidiary of Alarm.com, the leading technology provider of connected home solutions.