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Product Marketing Specialist (m/f/d)

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BSH Home Appliances Group

2mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing

AI generated summary

  • You need a university degree in Marketing or Economics, strong analytical skills, fluency in English, and valuable product marketing experience.
  • You will analyze market data, manage local product information, support launches and promotions, create SEO-optimized content, and ensure accurate product specifications on platforms.

Requirements

  • University Degree in Marketing, Economics or similar field.
  • Strong analytical skills and comfortable dealing with numerical data.
  • Fluent English written and spoken.
  • Previous experience on product marketing will be highly valuable.

Responsibilities

  • As Product Marketing Specialist, you will have the change to get a transversal role among all our product categories. As key role on local Category Managers team, you will support them in analyzing, preparing, and interpreting market, shopper and sell-out data.
  • Accountable for local product information for presenting and informing consumers and business partners.
  • Ensure local product information in all local channels (including information material like catalogues and brochures).
  • Support Retail Design and Local Category team with new product launches, sales promotions, category specific product content.
  • Responsible for the development and implementation of consumer orientated & SEO optimized product content in text, image, video and other content.
  • Accountable for releasing new products with correct and full specifications on our owned platforms.

FAQs

What is the job title for this position?

The job title is Product Marketing Specialist (m/f/d).

Where is the job location?

The job is located in Milano.

What are the main responsibilities of the Product Marketing Specialist?

The main responsibilities include supporting local Category Managers by analyzing market data, managing local product information, assisting with new product launches and sales promotions, developing SEO-optimized product content, and ensuring accurate product specifications on owned platforms.

What educational background is required for this position?

A university degree in Marketing, Economics, or a similar field is required.

What skills are important for the Product Marketing Specialist role?

Strong analytical skills and comfort with numerical data are important, along with fluency in English, both written and spoken.

Is previous experience in product marketing necessary for this role?

Yes, previous experience in product marketing will be highly valuable.

What benefits are offered for this position?

Benefits include hybrid working, an MBO bonus scheme, a flexible benefit platform, restaurant tickets, and occupational and non-occupational insurance for accidents and permanent disability.

How can I find more information about working with BSH?

For more information, please visit bsh-group.com/career.

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BSH Home Appliances Group

Manufacturing & Electronics
Industry
10,001+
Employees
1967
Founded Year

Mission & Purpose

BSH Home Appliances is one of the world's leading home appliance companies and the largest home appliance manufacturer in Europe. With an extensive portfolio of 11 brands, BSH manufactures appliances for a wide range of consumer needs. Alongside the global brands Bosch, Siemens[1], Gaggenau and Neff, the brand portfolio includes the local hero brands Thermador, Balay, Coldex, Constructa, Pitsos and Profilo, as well as the Junker label. Leading the way all over the world. Founded in 1967, BSH was established as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). BSH has been under the sole ownership of Bosch Group since January 2015. In its over 50 years of history, BSH has grown from a German exporter into one of the world's leading home appliance manufacturers. With Home Connect, BSH offers the world’s first cross-brand smart home hub which works with and supports the rapidly growing ecosystem of connected home appliances and customer-centric services for a special future experience in the kitchen. In 2019, the independent Top Employers Institute awarded the coveted international "Top Employer"​ title to BSH in China, France, Spain, the United Kingdom and in the United States of America. [1] BSH is a Trademark Licensee of Robert Bosch GmbH and Siemens AG for the brands Bosch and Siemens.