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Public Relations Account Manager - B2B

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Hotwire

19d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • Frankfurt, +1
    Remote
  • Quick Apply

AI generated summary

  • You should have B2B communication experience, tech knowledge, strong client skills, creativity, strategic insight, media contacts, digital campaign delivery, team spirit, and an entrepreneurial mindset.
  • You will strategize for clients, manage portfolios, execute integrated campaigns, foster influencer relationships, mentor junior team members, and seek new business opportunities.

Requirements

  • Experience in a dynamic communications environment, ideally within the innovation, tech, or B2B space.
  • A genuine interest in and thorough knowledge of technology and digital commerce.
  • Superb client relationship skills.
  • Ability to multi-task and remain calm under pressure.
  • Creative thinking and excellent writing skills.
  • Sound strategic sense.
  • Strong media, social media, and wider influencer contacts.
  • Experience in delivering digital campaigns.
  • A real team player attitude.
  • Entrepreneurial outlook with eagerness for new business.
  • Ambition, drive, and motivation.

Responsibilities

  • Strategic Viewpoint: Think ahead to move your client forward seamlessly in the upcoming months.
  • Product and Service Knowledge: Utilize your understanding of Hotwire’s offerings to create innovative campaign ideas that hit business objectives and foster organic growth.
  • Commercial Acumen: Develop and apply a commercially minded approach to your work.
  • Proactivity: Actively seek new business and agency opportunities to enhance your profile and expertise within Hotwire.
  • Curiosity: Stay in a state of ‘discovery’ with clients, asking strategic questions to uncover business pain points and opportunities for growth.
  • Portfolio Management: Oversee a portfolio of 6-8 clients, managing budgets and team hours with senior oversight.
  • Campaign Execution: Lead client and campaign execution with minimal senior support, ensuring deliverables exceed client expectations.
  • Influencer Relationships: Maintain and build strong influencer relationships to support clients and enhance campaigns.
  • Integrated Campaigns: Think with an integrated mindset, managing campaigns across media relations, social media, events, and owned content.
  • Team Leadership: Inspire and drive junior team members to reach their full potential, acting as the right-hand person to your Account Director or Senior Account Director.
  • Team Player: Be hands-on and a real team player, ready to support wherever needed.

FAQs

What are the primary responsibilities of the Public Relations Account Manager?

The primary responsibilities include executing day-to-day communications activities, managing client accounts, leading campaign execution, maintaining influencer relationships, and inspiring junior team members.

What experience is required for this role?

The ideal candidate should have experience in a dynamic communications environment, especially within the innovation, technology, or B2B sectors, along with strong client relationship skills and an interest in technology and digital commerce.

How many clients will the Account Manager oversee?

The Account Manager will oversee a portfolio of 6-8 clients.

What qualities are essential for a candidate applying for this role?

Essential qualities include creative thinking, excellent writing skills, sound strategic sense, ability to multi-task, strong media and influencer contacts, and a real team player attitude.

What type of work environment does Hotwire offer?

Hotwire offers a fast-paced work environment focusing on technology topics, complemented by a flexible approach to professional life through their Thoughtful Working philosophy.

Is there any opportunity for personal development or training?

Yes, employees have various opportunities for interaction and personal development through training sessions and international initiatives, which may include sponsored trips and agency meetings.

What unique benefit does Hotwire offer after a certain period of employment?

After four years, employees can enjoy the Hotwire Sabbatical, which is a paid break to recharge away from the office.

Is a cover letter necessary when applying for this position?

A cover letter is not necessary unless the applicant feels it will make a significant difference in their application.

How is the teamwork dynamic within the company?

The company fosters a collaborative environment, encouraging team members to support each other and work together to achieve shared goals.

What type of clients does the German team work with?

The German team works with clients such as LinkedIn, FM Global, OpenText, and many more in the technology sector.

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Hotwire

Ignite Possibility - We're hiring!

Marketing & Advertising
Industry
201-500
Employees

Mission & Purpose

We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our people will ever work with. With specialists in everything from brand communications to ABM, we'll help you to achieve limitless success.

Culture & Values

  • One Team

    We are a global collective where diversity is embraced, and everyone belongs

  • Connected

    We are connected to each other and the world around us

  • Ambitious

    We pursue results and fuel action with drive and enthusiasm

  • Curious

    Our solutions, creativity and mindset lives in groundbreaking space

Benefits

  • Healthcare and wellness programs

  • Competitive pay, bonus programs and recognition

  • Community involvement and volunteering

  • Retirement plans and life insurance

  • Connecting globally thru travel and networking opportunities

  • Training and career development

  • Hybrid working with focus on outcomes

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