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Public Relations Manager – Adventures by Disney | National Geographic Expeditions

  • Job
    Full-time
    Senior Level
  • Government & Politics
    Marketing
  • Celebration
    Remote

AI generated summary

  • You need 5+ years in PR, strong writing skills, media experience, design aesthetic, project management, social media expertise, and a degree in Communications or related field.
  • You will maintain media relationships, craft press materials, manage campaigns, track budgets, execute PR programs, create content, and coordinate media trips to drive business results.

Requirements

  • Minimum of 5 years professional experience in communications and public relations
  • Demonstrated knowledge of public relations, publicity or media relations
  • Excellent knowledge of Associated Press style guidelines
  • Proven understanding of the Adventures by Disney and National Geographic Expeditions products and the tour operator / tourism industry
  • Visual storyteller with an understanding of design aesthetics
  • Able to work in a demanding, fast-paced environment, often after hours and on weekends
  • Ability to travel internationally for projects and work remotely
  • Ability to handle confidential information
  • Excellent written and verbal communication skills
  • Ability to identify challenges and offer solutions
  • Extensive experience writing press releases, fact sheets, biographies, blog posts and more
  • Demonstrated experience meeting quick deadlines and handling comprehensive writing projects with minimal editing
  • Deep knowledge of the earned-media landscape
  • Experience working with media, including digital, broadcast and print
  • Demonstrated track record of placing and shaping stories
  • Understanding of social media platforms, concepts and strategy
  • Experience concepting and producing editorial and creative photo/video content: b-roll, VNRs, SMTs, hyperlapses, explainer videos, serial content, etc.
  • Proven project management and reporting skills
  • Proven budget management skills
  • Must have strong writing background and proficiency
  • Confident communicator and presenter
  • Proven experience in multi-tasking and working effectively under pressure
  • Able to develop and share creative, innovative ideas
  • Self-motivated with a positive and professional approach to work
  • Proactive, reliable, responsible and accurate
  • Extreme attention to detail
  • Must possess excellent networking, partnering and organizational skills
  • Able to work comfortably with Cast Members and executives at all levels
  • Able to work in an environment that promotes and celebrates diversity and inclusion
  • Experience working within the tour operations / tourism industry
  • Experience leading social campaigns for platforms like YouTube, Instagram, Facebook and LinkedIn
  • Proficiency using Adobe Creative Suite or other design apps
  • Strong familiarity with international travel is a plus
  • Bachelor of Arts or Bachelor of Science degree in Communications, Public Relations or related field

Responsibilities

  • Maintain relationships with key journalists, pitching and shaping stories that highlight business priorities, generate buzz and drive business results
  • Lead editorial strategy: writing and managing press releases, fact sheets, key messages, executive quotes, video scripts, blog editorial and social copy
  • Research and respond to media inquiries about the businesses and foster media relationships
  • Develop PR campaigns and strategies
  • Manage and accurately track budgets for each line of business
  • Ideate and execute various PR programs, including product announcements, stunts, media events and more
  • Create concepts and lead productions for photo and video content, both editorial and creative
  • Project manage, pitch and host media familiarization trips

FAQs

What is the primary focus of the Public Relations Manager position?

The primary focus is to manage communications strategy for Adventures by Disney and National Geographic Expeditions, highlighting premium travel experiences and engaging with key journalists to generate positive media coverage.

What qualifications are required for this role?

A minimum of 5 years of professional experience in communications and public relations, demonstrated knowledge of public relations, excellent writing skills, and a proven understanding of the tourism industry are required.

Is international travel a requirement for this position?

Yes, the role requires the ability to travel internationally for projects.

What skills will be critical for success in this role?

Critical skills include strong project management, media relations, excellent written and verbal communication, and the ability to generate creative ideas to tell the brand's story.

What type of content will the Public Relations Manager be responsible for?

The Public Relations Manager will be responsible for writing press releases, managing editorial strategy, creating photo and video content, and developing PR campaigns.

Are there specific tools or knowledge areas recommended for this role?

Preferred qualifications include proficiency in Adobe Creative Suite or other design applications, and experience leading social media campaigns on platforms such as YouTube, Instagram, and Facebook.

How important is attention to detail for this position?

Extreme attention to detail is essential for this role, as the Public Relations Manager will be handling a variety of communications and ensuring accuracy in all outputs.

What is the educational requirement for this position?

A Bachelor of Arts or Bachelor of Science degree in Communications, Public Relations, or a related field is required.

Will I have the opportunity to work closely with other teams?

Yes, collaboration with various teams will be necessary as you will be working with key stakeholders and executives at all levels within the organization.

What is the working environment like for this role?

The working environment is fast-paced and entrepreneurial, requiring adaptability to changing priorities and the ability to handle pressure effectively.

Entertainment & Media
Industry
10,001+
Employees

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!