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Stay Vista

Sep 18

  • Job
    Full-time
    Junior & Mid Level
  • Customer Relations
    Marketing
  • Mumbai

AI generated summary

  • You need a bachelor's degree, 2-3 years in CRM or retention, skills in automation tools, strong analytical abilities, excellent communication, and teamwork, with experience in WhatsApp Business API a plus.
  • You will analyze customer data, create targeted campaigns, manage loyalty programs, optimize communications, and generate reports to improve engagement and retention strategies.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 2-3 years of experience in a retention, CRM, or marketing automation role.
  • Proficient in using marketing automation tools (e.g., Clevertap, Mailchimp, Mo Engage).
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Experience with WhatsApp Business API and creating customer engagement flows is a plus.

Responsibilities

  • Key Responsibilities:
  • Analyze customer data to identify different segments based on behaviour, demographics, purchase history, and other relevant criteria.
  • Develop and maintain detailed customer profiles to personalize marketing efforts.
  • Create, execute, and monitor targeted email and WhatsApp marketing campaigns to engage and retain customers.
  • Use marketing automation tools to streamline and optimize campaign delivery.
  • Ensure messaging is consistent, relevant, and aligned with brand guidelines.
  • Implement and manage marketing automation tools to enhance the efficiency and effectiveness of campaigns.
  • Continuously monitor and analyze campaign performance, making adjustments as necessary to improve results.
  • Develop and manage customer loyalty programs to increase customer retention and lifetime value.
  • Track and analyze the effectiveness of loyalty initiatives and make data-driven recommendations for improvement.
  • Design and implement WhatsApp communication flows to nurture customer relationships and drive engagement.
  • Work closely with the customer service and sales teams to ensure seamless integration of WhatsApp communications into the overall customer experience.
  • Collaborate with the marketing, sales, customer service, and product teams to ensure alignment and consistency in customer communications and retention strategies.
  • Act as a bridge between different departments to gather insights and feedback for improving customer engagement.
  • Manage customer data effectively and ensure it is consolidated in one place for ease of access and analysis.
  • Implement best practices for data management and ensure data integrity.
  • Generate regular reports on retention metrics, campaign performance, and customer feedback.
  • Provide actionable insights and recommendations based on data analysis to improve retention strategies.

FAQs

What is the role of a Retention Manager at StayVista?

The Retention Manager is responsible for enhancing customer loyalty and retention through data segmentation, targeted email and WhatsApp marketing campaigns, managing customer loyalty programs, and analyzing campaign performance to improve retention strategies.

What qualifications are required for this position?

A Bachelor's degree in Marketing, Business Administration, or a related field is required, along with a minimum of 2-3 years of experience in a retention, CRM, or marketing automation role. Proficiency in marketing automation tools and strong analytical skills are also essential.

What marketing tools should the Retention Manager be familiar with?

The Retention Manager should be proficient in using marketing automation tools such as Clevertap, Mailchimp, and Mo Engage.

Is experience with WhatsApp Business API required for this role?

While experience with WhatsApp Business API and creating customer engagement flows is a plus, it is not specifically required for the role.

What key responsibilities will the Retention Manager have?

Key responsibilities include data segmentation, creating and managing email and WhatsApp campaigns, implementing marketing automation tools, developing customer loyalty programs, and reporting on retention metrics.

What kind of team environment should the Retention Manager expect?

The Retention Manager will work in a dynamic and innovative team environment, collaborating with marketing, sales, customer service, and product teams.

What opportunities for professional growth does StayVista offer?

StayVista offers professional growth and development opportunities as part of a competitive compensation package in a fast-paced work environment.

How will the Retention Manager measure the success of their campaigns?

The success of campaigns will be measured through regular reports on retention metrics, campaign performance, and customer feedback, alongside data analysis to provide actionable insights for improvement.

Will the Retention Manager be involved in managing customer data?

Yes, the Retention Manager will be responsible for effectively managing customer data and ensuring it is consolidated for ease of access and analysis.

What qualities are important for a Retention Manager in this role?

Important qualities include strong analytical skills, excellent written and verbal communication abilities, and the capability to work independently as well as part of a team in a fast-paced environment.

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Stay Vista

Travel & Leisure
Industry
201-500
Employees
2015
Founded Year

Mission & Purpose

StayVista is a company that offers luxury vacation rentals and property management services, providing high-end, fully serviced accommodations for travellers seeking premium experiences. Their ultimate mission is to enhance the travel experience by delivering exceptional service and exclusive properties that cater to diverse preferences and needs. The purpose of StayVista is to create memorable and comfortable stays for their clients while ensuring a seamless and personalised service, enabling guests to enjoy the best of their chosen destinations with a focus on luxury and convenience.