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Sales Officer Chennai

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The Hershey Company

3mo ago

  • Job
    Full-time
    Mid, Senior & Expert Level
  • Sales & Business Development
    Marketing
  • Chennai

AI generated summary

  • You should have 3-10 years in general trade sales, preferably in South Chennai, with chocolate or food industry experience, strong communication skills, and proficiency in Excel.
  • You will drive secondary sales, coach TSIs, manage beat design, engage retailers, negotiate schemes, monitor targets, analyze data, and adapt strategies for consistent growth in your territory.

Requirements

  • Understand and can drive secondary sales
  • Handle beat efficiently.
  • Able to coach TSIs
  • Design & handle beats to achieve better throughput per beat / per TSI.
  • Ensure effective merchandising
  • Drive range selling
  • Understands DPL (Dealers per lakh)
  • Understands sales WOW & sales practices to maintain market discipline & achieve constant sales growth in territory
  • Able to map & restructure town/territory accordingly to business requirements.
  • Taps local events & opportunities for incremental business.
  • Engage with KEY retailers
  • Ensures proper communication of norms & monthly sales objectives to the channel partner
  • Ensures channel partner adequacy & evaluate him as per norms and adherence to WOW.
  • Leverage existing infrastructure of channel partner for increasing bill cuts & decreasing man day loss
  • Identifies new channel partners
  • Able to add new infrastructure (delivery units, DSM etc.) by convincing DB to invest.
  • Influence & engage channel partner to align him to business objectives.
  • Manage contingencies like TSI attrition, transport availability etc.
  • Interact with channel partners & retailers to inform about available SKUs, schemes & price points
  • Negotiates & modulates schemes etc. to suit the type of stake holder (A win-win situation)
  • Able to effectively handle grievance, issues, and objections of channel partners & retailers on his own.
  • Identify growth drivers for business.
  • Understands the given target, can break it down in weekly/daily numbers beatwise.
  • Knowledge of brands, sales & distribution, local activities & schemes.
  • Plan for achievement according to schemes planned, sales initiatives etc.
  • Able to break targets TSI wise.
  • Able to take measures & initiatives to accommodate misses, changes in market environment to achieve target.
  • Comprehends the information and can respond back effectively.
  • Able to collect inputs by interaction, brainstorming, discussions & meetings, paraphrase them and respond back
  • Able to handle objections & negotiations and drive new ideas & measures to implementation. Able to train his subordinates effectively.
  • Consistency in target achievement. High on energy level & enthusiasm towards profession & company
  • Diligent tracking of team's targets & reporting to superior. Focused on task and leverages sales strategies effectively to achieve target.
  • Able to deal with misses in targets on his own confidently. Suggests measures & implements them to achieve challenging targets
  • Has Knowledge of DMS, MS-office & formats. Able to update reports as per WOW
  • Understands & uses DMS data for better market implementation to find sources of growth for business
  • Uses Excel to analyze secondary & primary data
  • They should be comfortable with English and local language.
  • Should have strong fundamentals in FMCG operations
  • Should have good oral and written communication.
  • Efficient in writing mails. Should be comfortable working in Excel.
  • Pleasant personality and willing to meet people
  • Should be a go getter and have problem solving attitude
  • Exposure to HHT (online order booking in mobile software).
  • 3-10 years of sales experience in General trade, in Chennai preferably in South Chennai.
  • Candidates must have front line sales experience for at least 3 yrs.
  • Experience in Chocolates or food industry only.
  • Full time Graduate from any college/university

Responsibilities

  • Understand and can drive secondary sales
  • Handle beat efficiently.
  • Able to coach TSIs
  • Design & handle beats to achieve better throughput per beat / per TSI.
  • Ensure effective merchandising
  • Drive range selling
  • Understand DPL (Dealers per lakh)
  • Understands sales WOW & sales practices to maintain market discipline & achieve constant sales growth in territory
  • Able to map & restructure town/territory accordingly to business requirements.
  • Taps local events & opportunities for incremental business.
  • Engage with KEY retailers
  • Ensures proper communication of norms & monthly sales objectives to the channel partner
  • Ensures channel partner adequacy & evaluate him as per norms and adherence to WOW.
  • Leverage existing infrastructure of channel partner for increasing bill cuts & decreasing man day loss
  • Identifies new channel partners
  • Able to add new infrastructure (delivery units, DSM etc.) by convincing DB to invest.
  • Influence & engage channel partner to align him to business objectives.
  • Manage contingencies like TSI attrition, transport availability etc.
  • Interact with channel partners & retailers to inform about available SKUs, schemes & price points
  • Negotiates & modulates schemes etc. to suit the type of stake holder (A win-win situation)
  • Able to effectively handle grievance, issues, and objections of channel partners & retailers on his own.
  • Identify growth drivers for business.
  • Understands the given target, can break it down in weekly/daily numbers beatwise.
  • Knowledge of brands, sales & distribution, local activities & schemes.
  • Plan for achievement according to schemes planned, sales initiatives etc.
  • Able to break targets TSI wise.
  • Able to take measures & initiatives to accommodate misses, changes in market environment to achieve target.
  • Comprehends the information and can respond back effectively.
  • Able to collect inputs by interaction, brainstorming, discussions & meetings, paraphrase them and respond back
  • Able to handle objections & negotiations and drive new ideas & measures to implementation. Able to train his subordinates effectively.
  • Consistency in target achievement. High on energy level & enthusiasm towards profession & company
  • Diligent tracking of team's targets & reporting to superior. Focused on task and leverages sales strategies effectively to achieve target.
  • Able to deal with misses in targets on his own confidently. Suggests measures & implements them to achieve challenging targets
  • Has Knowledge of DMS, MS-office & formats. Able to update reports as per WOW
  • Understands & uses DMS data for better market implementation to find sources of growth for business
  • Uses Excel to analyze secondary & primary data
  • They should be comfortable with English and local language.
  • Should have strong fundamentals in FMCG operations
  • Should have good oral and written communication.
  • Efficient in writing mails. Should be comfortable working in Excel.
  • Pleasant personality and willing to meet people
  • Should be a go getter and have problem solving attitude
  • Exposure to HHT (online order booking in mobile software).

FAQs

What are the primary responsibilities of a Sales Officer in Chennai?

The primary responsibilities include market execution, business development, channel partner management, selling and negotiation, planning and execution, communication skills, achievement orientation, and utilizing technical/soft skills effectively.

What is the required experience for this role?

Candidates must have 3-10 years of sales experience in general trade, preferably in South Chennai, with at least 3 years of front-line sales experience, specifically in the chocolates or food industry.

What educational qualifications are necessary for this position?

A full-time graduate degree from any recognized college or university is required for this position.

What skills are preferred for the Sales Officer role?

Preferred skills include knowledge of DMS, proficiency in MS Office and Excel, strong communication skills (both oral and written), problem-solving attitude, a pleasant personality, and familiarity with HHT (online order booking software).

Is knowledge of local language important for this job?

Yes, candidates should be comfortable communicating in both English and the local language.

Will I be required to manage channel partners in this role?

Yes, managing channel partners is a key responsibility, including ensuring effective communication of sales objectives and evaluating their adherence to norms.

How does the company approach diversity and inclusion in hiring?

The Hershey Company is an Equal Opportunity Employer and extends hiring opportunities regardless of race, color, gender, age, national origin, religion, citizenship status, or other protected categories.

Are there opportunities for career growth in this position?

Yes, there are opportunities for career advancement as you demonstrate consistent target achievement and effective sales strategies.

What type of sales experience is specifically required for applicants?

Applicants must have front-line sales experience, specifically in the chocolates or food industry, to qualify for this role.

What support does the company provide for personal development?

The company encourages personal development through training and coaching, enabling employees to advance their skills and career paths.

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The Hershey Company

Engineering & Construction
Industry
10,001+
Employees
1894
Founded Year

Mission & Purpose

The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 90 brands around the world that drive more than $8 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat®, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate's Booty. For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

Benefits

  • HEALTH

    Medical Plans (Three Options), Health Reimbursement Account (HRA), Health Savings Account (HSA), Healthcare & Dependent Care Flexible Spending Accounts (FSAs), Telemedicine Prescription Drug Coverage, Dental Plan, Vision Plan, Short-Term & Long-Term Disability, Well-Being Incentive, Onsite Fitness Center / Organized Recreational Activities Highmark Atlas Navigation (Concierge Program),

  • WEALTH

    Compensation / Pay Recognition, Competitive Base Salary, Internal Incentive Compensation, One Hershey Incentive Program (OHIP), Manufacturing Incentive Plan (MIP), Sales Incentive Plan, Retirement – 401(k) Plan, Budgeting Services, Student Loan Refinancing, Personal Loan Refinancing, Tuition Reimbursement