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Seed Applied Technologies Marketing Manager

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Corteva Agriscience

Yesterday

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
    Product
  • Geneva

AI generated summary

  • You need a higher degree in agronomy or related fields, 8-10 years in ag sales, strong marketing and product management skills, leadership experience, and fluent English.
  • You will drive strategy execution, manage key relationships, assess markets, ensure compliance, coach teams, and support sales and events to enhance brand loyalty and market share.

Requirements

  • Higher degree in agronomy, economics, business, marketing, or related area.
  • At least 8-10 years of experience in sales management in the agriculture industry.
  • Knowledge of the agricultural market specifics, products, seed industry, CPP would be a significant advantage.
  • Cross-country sales experience would be an advantage.
  • Team leadership experience would be an advantage.
  • Strong Marketing knowledge.
  • Product Management skills.
  • Strong Interpersonal skills.
  • Organizational skills, sense of accuracy.
  • Strong result orientation.
  • Autonomy, proactivity.
  • Sense of commitment and responsibility.
  • Stress resistance.
  • Strong communication and presentation skills; previous coaching/training experience considered as a plus.
  • Conflict resolution experience.
  • Fluent English is a must, besides key business partners local languages.

Responsibilities

  • Support and cascade the external SAT strategy to the commercial team and country teams.
  • Develop contacts and strong regular relationship management at all decision-making/decision influencing levels with key countries, aligned with global guidance.
  • Drive long-term relations, market share, and increase of loyalty to Brand and Corteva services.
  • Uses extensive knowledge of customers’ total needs and product offerings to form account strategies and promote long-term value creation.
  • Indirectly lead and coordinate external seeds marketing/sales teams across Commercial Units territories to achieve SAT goals.
  • Drive “value selling” approaches through customized solution deployment.
  • Perform market evaluation: segment exploration, market assessment, opportunity identification, market potential and attractiveness evaluations.
  • Ensure proper product stewardship and compliance with EH&S, sales processes, and company policies. Drive the best safety and internal policy practices by self-example.
  • Coach others on identifying and delivering a total customer solution (value and technical standpoint).
  • Build efficient working relations with different functions within the company to ensure efficient cooperation regarding commercial operations.
  • Actively track the implementation of the marketing strategy on the macro-level.
  • Facilitate the business demand reviews and drive the SAT IR.
  • Be the guardian of the strategy execution and the processes implementation inside the company.
  • Support the SAT A&P prioritization in the countries.
  • Support the main SAT events: Euroseeds and ISF.
  • Be the link between SAT and Market Intel team.
  • Be the Marketing Focal Point for all the commercial units (external business).
  • Support the downstream sales: be the sales focal point for all the countries regarding downstream market.

FAQs

What is the primary purpose of the Seed Applied Technologies Marketing Manager role?

The primary purpose of the role is to be the guardian of the Seed Applied Technology strategy, ensuring its implementation at the customer and country level while providing market intel, technical support, and clarity on the portfolio to the Commercial SAT organization.

What qualifications are required for this position?

Candidates should have a higher degree in agronomy, economics, business, marketing, or a related area, alongside 8-10 years of experience in sales management within the agriculture industry.

Is cross-country sales experience beneficial for this role?

Yes, cross-country sales experience would be an advantage for the Seed Applied Technologies Marketing Manager position.

What type of marketing knowledge is expected for this role?

Strong marketing knowledge is required, along with product management skills.

How many key stakeholders will the Marketing Manager interact with?

The Marketing Manager will interact with a variety of key stakeholders, including the Regional SAT Leader, Commercial Unit leadership team, Supply Seeds, Regulatory Team, and others within the Regional Seeds Team.

What are the key performance indicators for this role?

Key performance indicators include product growth, downstream net sales, product awareness, market share, margin, and customer satisfaction as measured through the Net Promoter Score.

What skills are emphasized in this job description?

The job emphasizes strong interpersonal skills, organizational skills, result orientation, proactivity, stress resistance, and strong communication and presentation skills.

Is experience in coaching or training considered valuable for this position?

Yes, previous coaching or training experience is considered a plus for the Seed Applied Technologies Marketing Manager role.

What are the expectations around budget management in this role?

The Marketing Manager is expected to monitor marketing budget expenses and define advertising and promotional (A&P) priorities.

What is the significance of product stewardship and compliance in this role?

Ensuring proper product stewardship and compliance with environmental health and safety (EH&S), sales processes, and company policies is crucial; the Marketing Manager is expected to drive best practices by setting a self-example.

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Corteva Agriscience

Science & Healthcare
Industry
10,001+
Employees

Mission & Purpose

Corteva Agriscience combines industry-leading innovations, high-touch customer engagement and operational execution to profitably deliver solutions for the world's most pressing agriculture challenges. Corteva generates advantaged market preference through its unique distribution strategy, together with its balanced and globally diverse mix of seed, crop protection, and digital products and services. With some of the most recognized brands in agriculture and a technology pipeline well positioned to drive growth, the company is committed to maximizing productivity for farmers, while working with stakeholders throughout the food system as it fulfills its promise to enrich the lives of those who produce and those who consume, ensuring progress for generations to come.