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Senior Analyst - Content

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SiriusXM

3mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing
  • Dublin

AI generated summary

  • You need a bachelor’s in a relevant field, experience in content analytics, proficiency in SQL, Tableau, Excel, strong analytical and communication skills, and the ability to manage multiple projects.
  • You will analyze content performance, collect data using SQL and Tableau, develop KPIs, segment audiences, collaborate across teams, stay updated on trends, and create dashboards for reporting.

Requirements

  • Bachelor’s degree in business, marketing, statistics, or a related field.
  • Proven experience in content analytics, digital marketing, or a related field.
  • Proficiency in SQL, Tableau, and Microsoft Excel; experience with Python or other programming languages is a plus.
  • Strong analytical skills with attention to detail and a focus on data accuracy.
  • Ability to manage multiple tasks and projects simultaneously with a strong sense of urgency.
  • Effective communication skills, both written and verbal, with the ability to present data and insights clearly to various stakeholders.
  • A collaborative mindset and willingness to work in a team environment.

Responsibilities

  • Content Analysis: Assist in developing and implementing strategies for content analytics that align with the company's goals and objectives.
  • Data Collection and Analysis: Conduct analysis and interpretation of data related to content performance, audience behavior, and market trends using analytics tools such as SQL, Tableau, and Excel.
  • Performance Measurement: Support the development of key performance indicators (KPIs) for content performance and contribute to the creation of dashboards and reports to track and measure KPIs regularly.
  • Audience Segmentation: Assist in identifying and segmenting audiences based on behavior, preferences, and demographics to tailor content strategies and improve audience engagement.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams, including marketing, product management, and business intelligence, to integrate content analytics into overall business strategies.
  • Stay Updated: Stay informed of industry trends, best practices, and emerging technologies in content analytics and assist in recommending approaches to enhance the company's content strategy.
  • Data Visualisation and Reporting: Contribute to the development of dashboards to support self-service analytics and fulfill ad hoc requests for content, product, and customer data.

FAQs

What is the primary responsibility of the Senior Analyst - Content position?

The primary responsibility is to support data-driven decision-making processes that enhance content strategy, improve audience engagement, and maximize content ROI.

What qualifications are required for this position?

A Bachelor’s degree in business, marketing, statistics, or a related field is required, along with proven experience in content analytics or digital marketing.

What tools should a candidate be proficient in for this role?

Candidates should be proficient in SQL, Tableau, and Microsoft Excel; experience with Python or other programming languages is a plus.

What type of experience is preferred for applicants?

Proven experience in content analytics, digital marketing, or a related field is preferred.

Will the Senior Analyst be working with other teams?

Yes, the role involves collaboration with cross-functional teams, including marketing, product management, and business intelligence.

What skills are essential for success in this role?

Strong analytical skills, attention to detail, effective communication skills, and a collaborative mindset are essential for success in this role.

Is there an emphasis on staying updated with industry trends?

Yes, the position requires staying informed of industry trends, best practices, and emerging technologies in content analytics.

How will the performance of content be measured?

The Senior Analyst will support the development of key performance indicators (KPIs) for content performance and contribute to the creation of dashboards and reports to track and measure these KPIs regularly.

What is the work environment like at SiriusXM?

SiriusXM aims to provide a work environment that fosters mutual respect, professionalism, and cooperation.

Is SiriusXM an equal opportunity employer?

Yes, SiriusXM is an equal opportunity employer and does not discriminate based on various protected characteristics.

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SiriusXM

Shape the future of audio.

Entertainment & Media
Industry
1001-5000
Employees
1990
Founded Year

Mission & Purpose

SiriusXM and its brands (Pandora, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.