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Senior Brand and Partnerships Manager (m/f/x)

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HelloFresh

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • Berlin

AI generated summary

  • You should have a relevant degree, 6+ years in brand management, partnership execution, strong strategic skills, and excellent communication abilities, with knowledge of market trends and consumer behavior.
  • You will refine brand strategy, analyze consumer insights, ensure brand consistency, develop plans, manage partnerships, and achieve performance targets while collaborating with cross-functional teams.

Requirements

  • Relevant university degree in Marketing, Communications Management or other related field of study.
  • 6+ years' proven experience in brand management in consumer (tech) businesses, with a track record of successfully developing and executing brand strategies that drove growth.
  • Hands on experience in devising, negotiating then executing impactful brand partnerships or sponsorship campaigns at scale.
  • Exceptional strategic thinking, problem-solving, and analytical skills.
  • Ability to stay focused under pressure, prioritizing and managing multiple deliverables simultaneously in a fast-paced environment.
  • Excellent communication and interpersonal skills with an ability to influence and motivate people at all levels within international environments and across a broad variety of functions.
  • In-depth knowledge of market trends, consumer behavior, and competitive landscape.
  • Proficient in both verbal and written English.

Responsibilities

  • Support the AD Brand Management to refine the overall brand strategy for the HelloFresh brand, ensuring alignment with the company's mission, vision, and business goals.
  • Work with customer insights team to identify trends, consumer insights, and competitive landscape, utilizing findings to inform brand strategy and plans.
  • Work with stakeholders and local teams to ensure brand consistency across all channels, campaigns and communication.
  • Support in the development of annual and long-term brand plans, outlining Jobs to Be Done, strategic initiatives and campaigns to achieve brand objectives.
  • Collaborate with cross-functional teams, including Marketing, Product Development, and Operations, to ensure brand strategies are integrated and executed effectively.
  • Support development of a long term partnership strategy to drive salience, reach and deliver tangible impacts on both brand and commercial metrics across international markets.
  • Lead the brand partnership roadmap and be the point person for negotiating centrally developed partnership campaigns in conjunction with key stakeholders (product development, product marketing teams, internal creative team) and supporting rollout of these integrations with local brand teams.
  • Support the continuous improvement of partnership activities across Marketing teams (Growth Partnerships, Retail Media, ATL Media, Product Marketing) including locally-led initiatives, consolidating and disseminating best practices including playbook development.
  • Achieve and report progress toward annual targets for both brand and partnership key performance indicators (KPIs), working with Marketing stakeholders and local Brand Leads to close gaps.
  • Analyze market trends and consumer feedback to make data-driven decisions for continuous brand growth.

FAQs

What is the main focus of the Senior Brand and Partnerships Manager role at HelloFresh?

The main focus is to shape and execute the overall brand strategy for HelloFresh while managing brand partnerships across international markets.

What qualifications are necessary for this position?

A relevant university degree in Marketing, Communications Management, or a related field is required, along with 6+ years of proven experience in brand management.

What kind of experience is preferred for this role?

Hands-on experience in developing, negotiating, and executing impactful brand partnerships or sponsorship campaigns at scale, particularly in consumer (tech) businesses.

Who does the Senior Brand and Partnerships Manager report to?

The Senior Brand and Partnerships Manager reports to the Associate Director Brand Management (HelloFresh).

What teams will the Senior Brand and Partnerships Manager collaborate with?

They will collaborate with cross-functional teams including Marketing, Product Development, and Operations, as well as local Brand Leads and various operational marketing teams.

Are there opportunities for professional development within this role?

Yes, we offer an annual learning & development budget and access to the HelloFresh Academy for employee growth.

Is international travel expected in this role?

While the job description does not explicitly mention travel, the position involves managing brand partnerships across 16 international markets.

What benefits does HelloFresh provide to its employees?

Benefits include a competitive compensation package, pension scheme, relocation support, exclusive discounts on HelloFresh products, mental health support, and well-being benefits.

What key performance indicators (KPIs) will the Senior Brand and Partnerships Manager be accountable for?

The Senior Brand and Partnerships Manager will achieve and report progress toward annual targets for both brand and partnership key performance indicators (KPIs).

What skills are considered essential for this role?

Exceptional strategic thinking, problem-solving, analytical skills, excellent communication and interpersonal skills, and the ability to manage multiple deliverables in a fast-paced environment are essential.

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HelloFresh

We change the way people eat forever.

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

HelloFresh is on a mission to change the way people eat, forever! From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022. HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs.

Culture & Values

  • Speed and Agility

    We make quick but informed decisions, we iterate and move faster than everybody else. We get things done here.

  • Data Drivenness

    We are data-driven because data is our vehicle to learn and to make decisions based on fact rather than gut-feeling.​​​​

  • Learning Never Stops

    We value those with a mindset that learning never stops, who always seek to better themselves and those around them, on both small and large scale.

  • Egoless Environment

    We operate in an egoless environment, where we want you to speak up and challenge the status quo.​​​

  • Relentless Prioritisation

    We stay laser focused and prioritise even if there are 100 things that require our attention.

  • Customer Centricity

    Whether we are designing new products or engaging with customers, we strive to keep their needs and interests at the forefront of everything that we do.​​​​​

  • Long-Term Orientation

    We build for the long-term. We move with speed and agility today to create a scalable and sustainable organization for tomorrow.