Senior Content, Channels and Engagement Officer

Metropolitan Police

12d ago

Job
Full-time
Senior Level
Marketing
Media & Journalism
Westminster
6d left

AI generated summary

You need multi-channel content production experience, strong communication skills, Adobe Suite proficiency, crisis comms knowledge, and the ability to engage & build relationships effectively.
You will manage digital channels, create engaging content, lead audience engagement, analyze data for insights, and ensure effective communication strategies while overseeing team projects.

Requirements

Experience of creative multi-channel content production (including design, motion design, videography, photography, and online publishing) and comprehensive experience of concepts, principles, and practices.
A track record of delivering and managing a large volume of content and channels on a daily basis as well as some project management.
Knowledge of what works across digital channels including creating compelling content that connects with audiences and how content drives engagement.
Ability to work flexibly when priorities shift quickly with resilience, initiative, and an ability to run with breaking issues.
Exceptional written, digital, and verbal communication skills and a passion for supporting teams to tell the story of the Met.
Experience of being able to take and process complex information, address any gaps, and produce appropriate, clear, and effective communication materials.
Knowledge of using specialist software - particularly Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects and Acrobat), and a broad knowledge of various other file formats and compatibilities.
Knowledge of crisis communications and the role of digital channels.
A good working knowledge of how to use tools to improve digital targeting, engagement, and monitoring.
An understanding of accessible communication best practice and how to implement through channels and content.
Experience and knowledge of building relationships with internal and external community groups and individuals who can amplify and advocate for us, as well as working with digital influencers.

Responsibilities

- Play a leading role in the team managing all digital internal and external digital channels, targeting, evaluating, maximising channel impact, and developing and implementing new channels.
- Work closely with content leads, the Head of Content and Channels and the wider team to commission, coordinate, prioritise and deliver communications plans and content.
- Be multi-skilled and able to work across several communication disciplines using modern up-to-date professional practice.
- Use insight and data to develop and support your communications planning and evaluation.
- Project manage multiple workstreams to ensure delivery to deadlines and against objectives.
- Create and execute compelling content across internal and external channels, ensuring optimal reach with the public, our officers, and staff.
- Manage a consistent quality service—planning and executing creative proactive announcements and strategies, through to reactively dealing with breaking news stories at short notice and under pressure.
- Use your news sense to quickly develop an understanding of the Met’s operational challenges and internal culture. Interpret briefs and liaise with colleagues to advise on the most appropriate content style or product.
- Understand campaigns, marketing, and stakeholder management.
- Build effective networks of influencer and community voices to deliver influencer-centric strategies.
- Lead on audience engagement and channel safety – driving positive engagement, managing inappropriate comments to ensure our channels are a safe space for contributors, and ensuring response and rebuttal as needed on corporate posts.
- Manage and develop multiple internal and external digital channels to help us improve how we reach and engage with our diverse audiences and meet their needs, including helping maintain channel safety and standards.
- Represent communications at organisational or partnership meetings and provide high-quality communication and engagement advice.
- Support the media team, local communications team, marketing and internal teams and Commissioner’s comms to help staff build proficiency across all channels and audiences.
- Convert digital analytics into insights to shape future plans and drive a culture of continuous learning.
- Lead our efforts on audience engagement – driving positive engagement, managing inappropriate comments to ensure our channels are a safe space for contributors, and ensuring response and rebuttal as needed.
- Convert digital analytics into insights to shape future plans, and as part of regular performance reporting.
- Deliver a quality service and project manage multiple projects to ensure delivery to deadlines and against objectives.
- Be part of an on-call and weekend rota. Out-of-hours work may be required with appropriate notice.
- Line manage Content, Channel and Engagement officers.
- Lead collaboration with the wider communications team, helping to embed best practice.
- Have high ethical and professional standards that align to the values and principles set out in A New Met for London.

FAQs

What is the starting salary for the Senior Content, Channels and Engagement Officer position?

The starting salary is £45,073, which includes allowances totalling £2,841.

Where is the job located?

The job is located in Westminster.

What responsibilities will the Senior Content, Channels and Engagement Officer have?

The officer will manage digital internal and external channels, create and execute compelling content, and lead audience engagement among other duties.

What qualifications are necessary for this role?

Essential qualifications include experience in multi-channel content production, knowledge of digital channel engagement, and exceptional communication skills.

Is there an on-call requirement for this role?

Yes, the position includes being part of an on-call and weekend rota with potential out-of-hours work.

What type of experience is required for this position?

Candidates should have experience in creative multi-channel content production, project management, and building relationships with community groups and digital influencers.

How should applicants submit their applications?

Applications should be submitted via a detailed CV, Personal Statement, and online application form.

What is the deadline for submitting applications?

Completed applications must be submitted by 23:55 on the 22nd of September 2024.

Will the position involve managing other team members?

Yes, the Senior Content, Channels and Engagement Officer will line manage Content, Channel, and Engagement Officers.

Is there an opportunity for salary progression in this role?

Yes, the salary will increase annually until you reach the top of the scale, which is £50,385.

Metropolitan Police

London's Metropolitan Police Service | New Scotland Yard

Law

Industry

1001-5000

Employees

1829

Founded Year

Mission & Purpose

The Metropolitan Police Service is famed around the world and has a unique place in the history of policing. Our headquarters at New Scotland Yard - and its iconic revolving sign - has provided the backdrop to some of the most high profile and complex law enforcement investigations the world has ever seen. Founded by Sir Robert Peel in 1829, the original establishment of 1,000 officers policed a seven-mile radius from Charing Cross and a population of less than 2 million. Today, The Met employs 32,000 officers together with specialist support staff and more than 2,500 volunteer police officers in the Metropolitan Special Constabulary. As well as policing London’s 620 square miles and 8.9million population, The Met has national responsibility for a variety of specialist policing units and hosts the UK’s Counter Terrorism Policing HQ. The Met is one of the largest employers in London and with a broad range of roles, from neighbourhoods to firearms. We’re recruiting people who want to make a difference, to help people and begin a career in a brilliant organisation, performing an exciting and extremely rewarding role. Today, now more than ever, is the time to join the Met.