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Senior Content Designer

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  • Job
    Full-time
    Mid & Senior Level
  • Marketing

Requirements

  • Have at least 4 years of relevant experience
  • Demonstrate strong UX writing skills
  • Applies generative AI effectively and appropriately to support workflow
  • Knows how to effectively guide users through a digital experience with relevant content
  • Writes clearly, concisely and on brand
  • Delivers impactful presentations and knows how to use storytelling to persuade
  • Demonstrates advanced ability to measure and explain content value
  • Leads projects and mentors junior content/design team members
  • Demonstrates advanced ability to recommend and conduct content research and testing
  • Preferred Qualifications:
  • Understands SEO best practices for creating content and writing metadata
  • Has experience in the mortgage and/or financial services industry
  • Demonstrates ability to create compelling content strategy deliverables

Responsibilities

  • Write and edit well-informed product content that drives user experience and search engine optimization
  • Participate in all stages of the design process, using content-first design strategies and tactics
  • Work independently on multiple, concurrent projects and provide mentorship to less experienced content designers
  • Work with a delivery team to translate business requirements into design solutions
  • Influence product vision with creative solutions that further the product roadmap, tie back to business strategies and solve both client and business needs
  • Create style guides and message hierarchies that drive content creation across the client experience
  • Present new solutions and recommendations to design partners and stakeholders, using persuasion and effective storytelling to influence product vision and design decisions
  • Analyze and test content to identify areas for improvement
  • Audit existing content to identify gaps
  • Lead content team-driven projects that promote democratization, standardization and content reuse
  • Offer meaningful writing feedback to other content and product designers

FAQs

What are the minimum qualifications required for the Senior Content Designer position?

The minimum qualifications include at least 4 years of relevant experience, strong UX writing skills, effective application of generative AI to support workflow, the ability to guide users through digital experiences, clear and concise writing that aligns with the brand, impactful presentation skills with storytelling capabilities, advanced measuring and explaining of content value, leadership in projects and mentoring of junior team members, and advanced content research and testing abilities.

Are there any preferred qualifications for this role?

Yes, preferred qualifications include an understanding of SEO best practices for creating content and writing metadata, experience in the mortgage and/or financial services industry, and the ability to create compelling content strategy deliverables.

What will be the key responsibilities of the Senior Content Designer?

Key responsibilities include writing and editing product content for user experience and SEO, participating in all stages of the design process with a content-first approach, working on multiple projects while mentoring less experienced designers, translating business requirements into design solutions, influencing product vision, creating style guides and message hierarchies, presenting new solutions to stakeholders, analyzing and testing content, auditing existing content for gaps, leading content team projects for standardization and reuse, and providing writing feedback to colleagues.

What is the main focus of the Senior Content Designer role?

The main focus is to lead with creativity and insight, crafting compelling content that enhances the homeownership journey, mentoring budding designers, influencing product vision, shaping style guides, translating complex business needs into intuitive design solutions, and refining messaging to continuously improve the client experience.

How does this role contribute to the company’s objectives?

The Senior Content Designer contributes by providing content-first strategies that align with business objectives, enhancing user experience, driving product vision with creative solutions, and leading content initiatives that solve client and business needs, ultimately aiding in the mission to help everyone home.

Will there be opportunities for mentorship in this position?

Yes, the Senior Content Designer is expected to provide mentorship to junior content and design team members, guiding them through projects and helping them grow in their skills and expertise.

Is experience in the mortgage or financial services industry necessary for this role?

While it is not strictly necessary, having experience in the mortgage and/or financial services industry is considered a preferred qualification for the position.

What type of content strategies will the Senior Content Designer be expected to use?

The Senior Content Designer will be expected to utilize content-first design strategies and tactics, focusing on creating well-informed product content that enhances user experience and aligns with SEO best practices.

Rocket Mortgage® is the home loan experience designed for you. NMLS #3030

Finance
Industry
10,001+
Employees
1985
Founded Year

Mission & Purpose

Rocket Mortgage® is the home loan experience designed for you. #RocketCan