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(Senior) Data Storyteller (m/w/d)

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1Komma5°

8d ago

  • Job
    Part-time
    Junior & Mid Level
  • Marketing
    Media & Journalism
  • Berlin

AI generated summary

  • You have a degree in communication or related fields, 2-3 years experience in PR or journalism, strong storytelling skills, data analysis knowledge, SEO understanding, and fluent in German and English.
  • You will create engaging stories from renewable energy data, analyze data with teams, write compelling copy, develop educational campaigns, handle media outreach, and monitor campaign success.

Requirements

  • Abgeschlossenes Studium in Kommunikationswissenschaften, Journalismus, Marketing oder einem verwandten Bereich und indestens 2-3 Jahre relevante Berufserfahrung aus Bereichen wie PR, Copywriting, (Daten-)Journalismus oder Content Marketing
  • Erfahrung in der Pressearbeit einer Agentur, eines schnell wachsenden Unternehmens oder im Journalismus
  • Fähigkeit, komplexe Sachverhalte auf das Wesentliche runterzubrechen, für überzeugende, leicht verständliche Stories, die unsere Sichtbarkeit erhöhen
  • Nachweisbare Fähigkeit, aus komplexen Daten und Themen überzeugende, leicht verständliche Geschichten zu entwickeln
  • Du hast ein Auge fürs Detail und schreibst für dein Leben gern
  • Du bist ein kritischer Geist, der sich immer wieder neu erfindet und andere hinterfragt
  • Den Willen, etwas zu verändern: Du packst einfach an und scheust nicht davor zurück, neue Dinge auszuprobieren
  • Grundlegendes Verständnis für SEO-Prinzipien und digitale Content-Optimierung
  • Analytische Fähigkeiten und Erfahrung mit Datenanalyse-Tools (z.B. SQL, Google Analytics, Looker)
  • Fließende Deutsch- und Englischkenntnisse

Responsibilities

  • Entwicklung von datenbasierten Stories: Du verwandelst komplexe Themen aus dem Bereich der Erneuerbaren Energien in Geschichten, die die Öffentlichkeit interessieren
  • Datenanalyse & kreatives Storytelling: Zusammen mit unserem Market Intelligence Team, Content Marketing und PR analysierst du komplexe Datensätze und findest kreative Storytelling-Ansätze, deine Analyse in den Medien zu platzieren
  • Copywriting: Du schreibst Texte, die bewegen, leicht verständlich und engaging sind – und optimierst die Inhalte für unsere Website
  • Erstellung von Educational Content Outreach (ECO)-Kampagnen: Du entwickelst auf Basis deiner Analysen Multichannel-Kampagnen, die Wissen vermitteln und gleichzeitig medienwirksam sind
  • Pressearbeit: Zusammen mit unserem PR-Team platzierst du deine Stories in relevanten Medien und baust nachhaltige Beziehungen zu Journalist:innen und Influencer:innen auf
  • Kampagnenanalyse: Du überwachst den Erfolg deiner Kampagnen anhand relevanter KPIs (Mentions, Links) und optimierst deine Strategien kontinuierlich

FAQs

What is the main focus of the Senior Data Storyteller role?

The main focus is on developing data-driven stories that simplify complex topics in renewable energy, analyzing data, and creating engaging content for various media channels.

What qualifications are required for this position?

A completed degree in Communication Sciences, Journalism, Marketing, or a related field is required, along with at least 2-3 years of relevant work experience in areas such as PR, Copywriting, (Data) Journalism, or Content Marketing.

Are there opportunities for professional growth in this position?

Yes, there are significant opportunities for professional growth as the company is rapidly expanding, allowing you to take on responsibilities and contribute directly to the organization's development.

What kind of campaigns will I be responsible for?

You will develop Educational Content Outreach (ECO) campaigns based on your data analyses, which aim to educate audiences while ensuring media visibility.

Is experience in press work important for this role?

Yes, experience in press work, whether at an agency, a fast-growing company, or in journalism, is important for placing stories in relevant media and building relationships with journalists and influencers.

What analytical skills are needed for this position?

Strong analytical skills and experience with data analysis tools, such as SQL, Google Analytics, or Looker, are necessary to monitor campaign success and optimize strategies.

Will I have the chance to work on sustainable energy solutions?

Yes, by working in this role, you will contribute to the energy transition and sustainable energy infrastructure through your work in CleanTech.

What benefits are offered to employees?

Benefits include the option to work in new offices in Berlin or Munich, access to a MacBook and iPhone, flexible remote work, health and fitness perks, and various discounts through Futurebens.

What are the language requirements for this role?

Fluency in both German and English is required for this role.

How will performance be measured in this position?

Performance will be measured through relevant KPIs such as mentions and links derived from the campaigns you manage and analyze.

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1Komma5°

Energy
Industry
1001-5000
Employees
2021
Founded Year

Mission & Purpose

1KOMMA5° aims to accelerate the transition to renewable energy by providing comprehensive solutions for climate-friendly living. They integrate solar energy, heat pumps, and electric vehicle charging stations into a unified system for homes, enabling people to live sustainably. Their ultimate mission is to limit global warming to 1.5 degrees Celsius by driving mass adoption of clean energy technologies. Their purpose is to make sustainable energy accessible, affordable, and efficient for everyone.