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Senior Digital Marketing Manager

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SharkNinja

19d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product

AI generated summary

  • You should have a relevant degree, fluent in German and English, 5+ years experience, flexibility, strong communication skills, creativity, and be open to travel.
  • You will plan and execute digital marketing campaigns, oversee conversion testing, manage vendor relations, create content strategies, ensure product visibility, report on KPIs, and collaborate with teams.

Requirements

  • Bachelor’s degree in marketing, business, communications, or a related field.
  • Business fluent in German and English – Polish desirable.
  • 5+ years of working experience in a related field.
  • Experience in consumer electronics is preferred but not mandatory.
  • Flexibility and ability to win in a fast-paced environment – we learn every day and therefore things are changing fast at SharkNinja.
  • Ability to work in a global environment outside of our Frankfurt office and understand structures and roles & responsibilities.
  • Proficient level of presentation, written and verbal communication skills.
  • Ability to think creatively and develop innovative solutions.
  • High willingness for business trips.

Responsibilities

  • Strategically plan and deliver multiplatform digital marketing campaigns aligning with our key account management team and retailers. Drive our brand messaging strategy and standards and drive execution of flawless product detail pages and other digital marketing activities with our retail partners.
  • Oversee conversion testing and other experiments to generate learnings for different product categories and with different retail partners.
  • Be the point of contact for related vendors and agencies, as needed.
  • Develop and execute an ongoing content promotion strategy.
  • Coordinate GTM content to drive flawless launch execution of new products with our retail partners.
  • Develop and execute creative digital retail campaigns for each of our customers in close collaboration with our Category Marketing and Sales team to drive awareness and engagement of consumers with our products.
  • Work with the sales team on lead qualification, marketing-to-sales handoff processes, etc.
  • Create landing pages and other conversion opportunities like brand pages with our retail partners.
  • Ensure the showcasing of our consumer electronics products and communication of key features online (e-retail.com) is in line with our international brand positioning.
  • Report on key results and other predetermined KPIs on a regular basis, such as campaign KPIs, uplifts, etc.
  • Oversee input for PIM (Product Information Management). Ensure all data is provided and up to date, in line with launch timelines.
  • Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities.
  • Work closely with internal stakeholders of the EMEA Hub and external agencies to ensure optimal digital retail placement of our product portfolio.

FAQs

What is the job title for the position being advertised?

The job title is Senior Digital Marketing Manager.

Where is the position located?

The position is located in Frankfurt am Main and operates in a hybrid format.

What is the main responsibility of the Senior Digital Marketing Manager?

The main responsibility is to own strategic ecommerce efforts to increase brand awareness and drive sales through digital trade marketing campaigns and flawless execution of product content with retail partners.

What qualifications are required for this role?

Candidates should have a bachelor’s degree in marketing, business, communications, or a related field, along with 5+ years of related work experience.

Is proficiency in languages required for this position?

Yes, candidates must be business fluent in German and English, and proficiency in Polish is desirable.

Are there any specific industry experiences preferred for this role?

Experience in consumer electronics is preferred but not mandatory.

What skills are essential for the Senior Digital Marketing Manager?

Essential skills include exceptional communication, creativity, digital marketing expertise, and the ability to work well in a fast-paced environment.

Will the role involve collaboration with other teams?

Yes, the role involves close collaboration with the Category Marketing and Sales teams, as well as internal stakeholders and external agencies.

How often will the incumbent need to report on campaign results?

The incumbent will report on key results and predetermined KPIs on a regular basis, such as campaign KPIs and uplifts.

Is there a travel requirement for this position?

Yes, there is a high willingness required for business trips.

What are some of the company's core values?

The company values include being “RARELY SATISFIED,” “PROGRESS OVER PERFECTION,” understanding that “DETAILS MAKE THE DIFFERENCE,” “WINNING IS A TEAM SPORT,” and “COMMUNICATING FOR IMPACT.”

Does SharkNinja promote diversity and inclusion?

Yes, SharkNinja emphasizes the importance of Diversity, Equity, and Inclusion as vital to their global success and supports all associates in bringing their authentic selves to work.

How can applicants request accommodations during the application process?

Applicants can request reasonable accommodations by contacting SharkNinja People & Culture at accommodations@sharkninja.com.

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SharkNinja

Positively impacting people's lives every day in every home around the world.

Manufacturing & Electronics
Industry
1001-5000
Employees

Mission & Purpose

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. The company seeks to leverage its global, agile and cross-functional engineering know-how, product development and manufacturing expertise along with solutions-driven marketing to increase the efficiency, convenience and enjoyment of consumers’ daily tasks and improve everyday lives. SharkNinja has built two billion-dollar brands, Shark and Ninja, and has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.